Community. Building a Sustainable Approach to Recruiting

Susan Burns Chief Talent Strategist, Talent Synchronicity

November, 2009

Communication Transformation

“The moment our historical generation is living through is

the largest increase in expressive capability !in human history.”!

Clay Shirky!

What’s changed in your life in the

last 5 - 10 years?

Collaboration and Innovation

Engage Capture Nurture Communicate Convert Measure

Guiding Truths for the Sandbox •  The interdependency between people and business

is valuable - celebrate it •  Your living through a communication transformation

- enjoy it •  Collaboration & Innovation are drivers of success -

enable it •  Complexity is the new reality - deal with it •  Community underlies sustainable social recruiting if

we engage, nurture, capture, communicate, convert & measure - embrace it

Logistics: –  Self-organize into

groups of 8-10 –  Roles:

•  Facilitator •  Time keeper

–  15 minutes –  Guiding Framework –  Share

Social Recruiting Sandbox Assumptions: •  Seekers and Organizations •  Organization wants to hire

Seekers •  Seekers want information and/or

jobs from Organization •  Value connection & dialogue •  Channels in place to drive traffic •  Sustainable

Organizational Perspective

Seeker Perspective

Thank You! Contact Information

Susan Burns 503.381.9292

TalentSynchronicity@mac.com