Community College Admission Practices Student Outreach & Recruitment.
Community based recruitment
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Transcript of Community based recruitment
![Page 1: Community based recruitment](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b0e7ab4795995098b4c5f/html5/thumbnails/1.jpg)
COMMUNITY BASED
RECRUITMENT
Steve Ward – CloudNine Social Media & Digital Talent
For Reconverse Event 14th March 2013
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SOCIAL MEDIA BASED PRESENTATION
CLICHÉ WARNING…
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…FISH WHERE THE FISH ARE.
Yep… that means you fella!!
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…BUT NOT LIKE THIS. RIGHT?
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HIRING IS COMPETITIVE
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…SO WE HAVE TO COMPETE
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…TO ATTRACT THE BEST
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COMMUNITIES ARE… PEOPLE CENTRIC
INCLUSIVESOCIAL COLLABORATIVE
INFORMATIVE ACCESSIBLEWARM VALUED
FEEDBACK
…AND COULD BE YOUR BEST RECRUITMENT MARKETING!!
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BUT HOW….?
WELL, Cloudnine says…
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1. FORGET THE SEMANTICS BASED DEFINITIONS OF COMMUNITY.
JUST MAKE IT AN OBJECTIVE TO IMPROVE HIRING, AND DO IT.
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2. IDENTIFY YOUR NEEDS FOR COLLECTIVE TALENT.
THEN BEGIN TO FIND THEM, JOB-SEEKING, OR NOT.
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3. USE SOCIAL CHANNELS AS YOUR SIGN-POSTS.
WHAT DO THEY TALK ABOUT? - LISTEN, INVOLVE YOURSELF, TALK, MIMIC AND SHARE.
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4. AND THEN CURATE...
IF YOU WANT A CLUSTER OF PEOPLE TO LISTEN TO YOU – THEN GIVE THEM SOMETHING INTERESTING & RELEVANT TO LISTEN TO.
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WAIT??!! WE’RE NOT PUBLISHERS, ARE WE…??
NO, BUT SHOULDN’T WE BE MARKETERS…?
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5. AIM TO BE A HUB OF CONVERSATION IN YOUR MARKET...
…BUT KNOWING WHAT TO CURATE IS THE TRICK.
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CURATE…INDUSTRY RELEVANTTALENT FOCUSEDCAREER FOCUSED PEOPLE BASEDNECESSARY INFORMATION
…AND THEN TALK WITH THEM
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…ONE BEST OBJECTIVE OF ONLINE COMMUNITY, IS TO MAKE IT AN OFFLINE COMMUNITY.
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…SO TAKE THEM OFFLINE.
EVENTS, INDUSTRY DRINKS, EXPERIENCES, COMPETITIONS.
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…ANOTHER BEST OBJECTIVE OF ONLINE TALENT COMMUNITY, IS TO DEMONSTRATE WHAT A FANTASTIC PLACE YOU ARE TO WORK FOR.
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…THE THIRD BEST OBJECTIVE OF ONLINE TALENT COMMUNITY, IS TO NEVER HAVE TO USE AN AGENCY AGAIN.
(YES, YOU CAN QUOTE ME ON THAT…)
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THE CLOUDNINE STORY:
INDUSTRY EVENTS OF 100-200 A TIMEINTEGRATOR WITHIN INDUSTRY EVENTSINDUSTRY NETWORKERRECOGNITION FOR SPECIALIST KNOWLEDGERARELY ADVERTISE JOBSNEVER PROMOTE MY BUSINESS VIA SALES100% REFERRAL & RECOMMENDATION NETWORK OF ADVOCATESIN TOUCH WITH LEADING INFLUENCERS
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BUT…
…IT TAKES TIME, AND EXPERTISE.
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…AND IT WORKS.
WILL YOU BE THE FIRST IN YOUR MARKET TO DO
IT?