Community based marketing: The Viking approach
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Mobile Vikings' interpretation of community based marketing. 11/10/2012 Vlerick: Conversation Management Platform 12/10/2012 Duvel Moortgat Teammeeting
Transcript of Community based marketing: The Viking approach
Frustration in World Of Telecom
Let’s do this in a different way
Starting point
Treat your community the way you want to be treated yourself
Treat your Community the way you want to be
treated yourself!
Community Based marketing?!
Traditional way of thinking
Likers/Followers versus interactions
http://www.baekdal.com/insights/one-million-facebook-likes-so-what/
Focus on conversion
Need for big budgets
Approach it too seriously
The Mobile Vikings approach
! Get personal
! Reach out to them
! Add value to the existing
! Reward loyalty
! Co-create
! Listen to them
! Understand what they need
Practise what you preach
Get personal
Reach out to them
Add value to the existing
Reward loyaly
Co-create
Listen to them
Understand their needs
Our learnings
One of our touchpoints
From:
To:
Real presence
From:
To:
Conversation
From:
To:
And what do we get in return?
Vikings taking over sales
Indeed 78%, I repeat 78%...78%
Vikings helping vikings
Praising us
They think along
Proud to be a viking
Side effect: The big ones get jealous
You can find this presentation on
Slideshare.net/mobilevikings
