Community applications for Near Field Communication - Florian Resatsch
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Transcript of Community applications for Near Field Communication - Florian Resatsch
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NFC aus der Sicht des Konsumentenmarktesam Beispiel von All-i-Touch, einer innovativenCommunity-Anwendung
Florian Resatsch – AIM / 28.02.2008
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RFID?
Dokumentenmanagement
Paletten- und Lagermanagement
Holzwirtschaft per RFID
Chiperfassungssystem bei der Restmülleinsammlung
Materialflusssteuerung
und wo landet RFID irgendwann?
RFID für produzierende Unternehmen
Supply Chain und Logistik
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… bei den Menschen!
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Struktur
1. Was verändert sich?
2. Neue (und alte) Zielgruppen durch Near Field Communication
3. Innovative NFC Anwendungen
1. Mobile Prosumer
2. All i touch
4. Die Zukunft
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Struktur
1. Was verändert sich?2. Neue (und alte) Zielgruppen durch Near Field Communication
3. Innovative NFC Anwendungen
1. Mobile Prosumer
2. All i touch
4. Die Zukunft
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Service!!!
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Neue (bekannte) Konkurrenten
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Chance: Communities
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Struktur
1. Was verändert sich?
2. Neue (und alte) Zielgruppen durch Near Field
Communication
3. Innovative NFC Anwendungen
1. Mobile Prosumer
2. All i touch
4. Die Zukunft
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NFC erschließt neue Zielgruppen
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und bietet viel für bekannte Zielgruppen
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Struktur
1. Was verändert sich?
2. Neue (und alte) Zielgruppen durch Near Field Communication
3. Innovative NFC Anwendungen 1. Mobile Prosumer
2. All i touch
4. Die Zukunft
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Logistik: Wenn das Back-End funktioniert….gilt das noch lange nicht für das Front-End
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Der Mobile Prosumer
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Mobile Prosumer – Ablauf
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Beispiele des Interfaces: Mobile Prosumer
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all i touch – die NFC - Wintersport Community
allitouch.de
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Struktur
1. Was verändert sich?
2. Neue (und alte) Zielgruppen durch Near Field Communication
3. Innovative NFC Anwendungen
1. Mobile Prosumer
2. All i touch
4. Die Zukunft
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… es kommt noch mehr
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Fazit
NFC bietet ungeahnte Möglichkeiten im Konsumbereich durch die Verknüpfung mit dem Handy
Starten Sie Ihre eigene NFC Trend Gruppe
Sprechen Sie die Sprache der Konsumenten
Bei allem:
Viel Erfolg