Community and Recreational Music Making: Jam Session II
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Community and Recreational Music Making: Jam Session II How to Start and Run a Strum and Drum Program Friday, July 13, 2012 2:30 p.m.- 3:15 p.m.
Transcript of Community and Recreational Music Making: Jam Session II
Community and Recreational Music Making: Jam Session II!
!How to Start and Run a
Strum and Drum Program !
Friday, July 13, 2012 2:30 p.m.- 3:15 p.m.
Moderated by:!
Rick Carlson, Kala Brand Music !
!With:!!!Eric Lacovara, George’s Music
Erik Dunton, Positive RePercussions Todd Elgin, Ukedelics
What is a Strum and Drum?
Why Start a Strum and Drum Program
1. Attract new customers.
2. Create a sense of community in your store.
3. Create new musicians and increase sales.
4. Generate positive customer experience.
5. A low-cost way to create a successful event.
7. A great tool for marketing your store.
8. Easy to organize. 9. A great way to encourage repeat customers.
10. Effective with both small and large groups.
6. An effective and fun way to teach students of all ages.
Why Start a Strum and Drum Program Cont.
Contact Kala to get information on their Ukulele Circle Starter Kit.
Before Your First Strum and Drum!1. Find a Facilitator
• Who is the “right” facilitator? They should: • Keep a steady rhythm • Know a few chords • Enjoy singing • Memorize a few songs
• Where do you look for a facilitator? • Store staff, guitar teachers, uke instructors • Google “ukulele clubs” in your city • Check local schools/colleges for a uke group.
2. Promoting the Event
• Where do you promote? • How do you promote? • Who do you invite? • Who promotes? • What role does Social Media play? • Free resources available?
Before Your First Strum and Drum cont.!
3. The Plan • Length of meeting? • Only jamming or lesson too? • Make a simple outline of the meet. • How do you combine multiple instruments? • Who does what? • Where do you hold it? • Where do you get the instruments? • How frequent do you hold events?
Before Your First Strum and Drum cont.!
• 4. Get Resourced • Ukes and percussion • Facilitator • Songs
• What makes a song a “good” song • What Skill level should you choose? • How many songs? • How often do you repeat songs? • Where can you find music?
• Chord Tabs
Before Your First Strum and Drum cont.!
Please join us for a Strum and Drum: RIGHT NOW!
Instruments provided by: !!!
Up next - Jam Session III:
Providing a Place to Play: !How To Run an In-Store Jam Session!
3:30 p.m. – 4:15 p.m.
-with Amy Ball-Braswell, Capo’s Music Store
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