Community 2.0: The Power of Social Networks
Transcript of Community 2.0: The Power of Social Networks
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“Adults are always asking kidswhat they want to be when they grow up ‘cause they're trying to
get ideas”
-- Paula Poundstone
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0
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1,500
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1981 1983 1985 1987 1989 1991 1993 1995 1997 1999
Year
Market Value Book Value
Millions ($)
2000
The numbers please…
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4 stages of relationship capital
He who has the gold…
Build it and they will come!
Content is king
My wife was right
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“All I want is a good pair of hands…unfortunately I must
take them with a person attached”
-- Henry Ford
18© 2000 Arthur Andersen. All rights reserved.
“The trouble with the rat raceis that even if you win,
you're still a rat”
-- Lily Tomlin
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“The problem is, we don’t get the same information. We each get different pieces. Business isn’t complicated. The complications
arise when people get cut off from the information they need.”
-- Jack Welch
31© 2000 Arthur Andersen. All rights reserved.
"With your whole body,with your whole heart,
with your whole conscience,listen to the revolution. . . .This is the music everyonewho has ears should hear."
-- Alexander Blok