Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc.

“Mobile demand generation meets TOMS Shoes”

Executive Summary

~$1.35T in annual consumer spend looking for alignment with its charitable

philosophies**

Mobile search will overtake desktop search in 2015

– 86B searches per year -

Important Trends in Mobile CommerceRapidly expanding mobile commerce collides with increased consumer interest in “giving back”

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 1

* M-commerce is saturating the globe”, Internet Retailer, February 20, 2014

**Retail / Arts and entertainment, GDP date BEA, 2011, and 89% of consumers

are likely to switch brands to one associated with a good cause

OPPORTUNITY: scale an efficient, mobile and online network which “directs” consumers to preferred merchants

National brands on the forefront with “give back” programs

83% of global mobile users say they will make purchase on mobile device in the next

12 months *

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 2

What We DoOur mobile and online advertising platform exposes merchants to networks of highly-loyal communities in return for a percentage donation on each sale

And, we set causes up to be our promotion

engines

Merchants GivePercent Back

CausesPromote

Supporters Consume and Earn

Value to Merchant:

Connection to wave of mobile users

Attracting high-value, loyal customers

Zero upfront costs, pay on performance

How Does It Work? Building a network and it’s viralThe Communities for Cause Marketplace

Rewards program for merchant

referrals

Causes sign-up

Promote to

supporters

Supportersshop and dine.

And refer additionalMerchants.

Merchants commit to donating a percentage of every sale

TargetedAdvertising Fees

Merchant “Premium” Subscription Fees

Transaction processing fee

Tech platformPromotion

engineAd network

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 3

Where We Have BeenSuccessful build out in Orange County, CA - 2013

Orange County 2013 PILOT

# of Merchants 700+

# of Causes 200+

# of Active Users 1,600+

# of Transactions 8,000+

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 4

Select Non-ProfitParticipants

Select Brands with Multiple Locations

30

13

8

8

7

5

4

4

Where We Are GoingExpanding across the United States and ramping volume

2014 2015# of Merchants

15,000 55,000

# of Causes 750 3,200# of Users 62,000 173,000# of Transactions

2.5M 8.5MProprietary and Confidential Property, 2014 :: Communities For Cause, Inc.

5

Cause Portal

Targeted Advertising Platform

& Data Analytics

Merchant Portal

Mobile Apps

(Android & IOS)

The TechnologyOur innovative advertising platform is comprised of four products

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 6

Demo Time

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 7

Find offers by category or

location

Register your purchases

“Share” with your FB & Twitter

friends

Watch your donations make a

difference!

The End User Experience

Current FeaturesMerchant offersMapping and directions3 modes to verify transactionPush notificationsSupport for online merchants

Social network hooksPromote discount featureOpt-In for 1:1 communicationsRefer a merchant & cause

In DevelopmentTargeted ads Within cause picture, video & event sharing“Product” offers

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 8

The Technology. Merchant Dashboard.

Track Weekly Sales

Manage Special Offers &

DiscountsRun Activity

Reports

Track Weekly Transactions by week and type of

customer

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 9

The Technology. Cause Dashboard.

Marketing Repository

(in development)

Track donations in real time

View recent transactions

Manage Merchant Referrals

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 10

TractionUser base and transaction rates are ramping – key inflection point hit in Dec. 2013

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 12

0

2000

4000

6000

8000

10000

12000

Downloads

Merchant Case StudyMama’s on 39

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 14

Past experience with local advertizing efforts: - No ability to track ROI with print ads - Coupons didn’t yield much lift in sales - Tried MOGL Loyalty Program but didn’t

receive value relative to monthly cost

How we work together:-Promote category and individual merchants to area causes and supporters

- Social media links-Scheduling and managing “give back” nights

CFC value: - Increase in new customers - Increase in number of return visits - 1% - 5% lift in monthly sales volume - Reduced time and $’s devoted to advertising Dec

-07

Jan-

08

Feb-0

8

Mar

-08

Apr-0

8

May

-08

Jun-

08

Jul-0

8

Aug-0

8

Sep-0

8

Oct-0

8

Nov-0

8

Dec-0

8

Jan-

09

Feb-0

9

Mar

-09

Apr-0

9

May

-09

Jun-

09

Jul-0

9

Aug-0

9

Sep-0

9

Oct-0

9

Nov-0

9

Dec-0

9

Jan-

10

Feb-1

0

Mar

-10

0

500

1000

1500

2000

2500

3000

Mama's on 39 - Monthly Sales

Mama's on 39 Monthly Sales

Total Sales Lift – $21,386.52

Cause Case StudyValencia Elementary

Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 15

Past experience with local fundraising efforts: - Time intensive fundraising events throughout year - Spotty participation from community - Families feeling “nickeled and dimed”

How we work together:-Promote program to supporter base- Social media links for addition promotion-Scheduling and managing “give back” events

-Holiday and themed promotions

CFC value and progress:- On track to earn $300/user/year at full

rollout- $2,686 donations earned in first eight

months from 75 active users- Upward trend since beginning of

calendar year- Increasing number of

transactions/month/user- Reduced time and $’s devoted to

fundraising

Total Donations – $2,686 in first 8 months

Sep. 13 Oct. 13 Nov. 14 Dec. 14 Jan. 14 Feb. 14 Mar. 14 Apr. 140

50

100

150

200

250

300

350

400

450

500

Monthly Donations

Monthly Donations