Communities: Build Or Join
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Transcript of Communities: Build Or Join
Communities: Build or Join?Image credit: joeshlabotnik on Flickr
Created in early 2005 with the launch of Yahoo!’s first Search APIs
Over 30 APIs and web services offered today
Over 250k API keys issued
Key resources:DocumentationDeveloper language centersMessage boards/forumsUser interface patternsCode samples and developer kitsBlog & video
ProsOwnership of UGC
Overall control of usability is yours
Manage the message
Traffic to your site increases
Knowledge base onsite
ConsStart at Zero
ConsStart at Zero
Failure is possible, and embarrassing
ConsStart at Zero
Failure is possible, and embarrassing
Duplication of efforts
ConsStart at Zero
Failure is possible, and embarrassing
Duplication of efforts
Major resource drain
How to decide?What do you want to achieve?
What are your resources?
What are your competitors doing?
Nurture and Grow
Talk Like Real People
Utilize Your Community
Target Your Audiences
Delivery Timing Matters
Learn Basic Social Media
Best Practices
Robyn Tippins
Sleepyblogger.com | Gamingandtech.comTwitter: duzinsEmail: [email protected]: 510-579-5558YIM: therealrobyntippins | AIM: robyntippins
Community ManagerYahoo! Developer Networkdeveloper.yahoo.com
