Communities: Build Or Join

21
Communities: Build or Join? Image credit: joeshlabotnik on Flickr

description

For large and small businesses, does it make more sense to build your own community area on your own site, or to take advantage of external community areas to spread your message?

Transcript of Communities: Build Or Join

Page 1: Communities:  Build Or Join

Communities: Build or Join?Image credit: joeshlabotnik on Flickr

Page 2: Communities:  Build Or Join
Page 3: Communities:  Build Or Join

Created in early 2005 with the launch of Yahoo!’s first Search APIs

Over 30 APIs and web services offered today

Over 250k API keys issued

Key resources:DocumentationDeveloper language centersMessage boards/forumsUser interface patternsCode samples and developer kitsBlog & video

Page 4: Communities:  Build Or Join
Page 5: Communities:  Build Or Join

ProsOwnership of UGC

Overall control of usability is yours

Manage the message

Traffic to your site increases

Knowledge base onsite

Page 6: Communities:  Build Or Join

ConsStart at Zero

Page 7: Communities:  Build Or Join

ConsStart at Zero

Failure is possible, and embarrassing

Page 8: Communities:  Build Or Join

ConsStart at Zero

Failure is possible, and embarrassing

Duplication of efforts

Page 9: Communities:  Build Or Join

ConsStart at Zero

Failure is possible, and embarrassing

Duplication of efforts

Major resource drain

Page 10: Communities:  Build Or Join

How to decide?What do you want to achieve?

What are your resources?

What are your competitors doing?

Page 11: Communities:  Build Or Join

Nurture and Grow

Page 12: Communities:  Build Or Join

Talk Like Real People

Page 13: Communities:  Build Or Join
Page 14: Communities:  Build Or Join
Page 15: Communities:  Build Or Join

Utilize Your Community

Page 16: Communities:  Build Or Join
Page 17: Communities:  Build Or Join

Target Your Audiences

Page 18: Communities:  Build Or Join
Page 19: Communities:  Build Or Join

Delivery Timing Matters

Page 20: Communities:  Build Or Join

Learn Basic Social Media

Best Practices

Page 21: Communities:  Build Or Join

Robyn Tippins

Sleepyblogger.com | Gamingandtech.comTwitter: duzinsEmail: [email protected]: 510-579-5558YIM: therealrobyntippins | AIM: robyntippins

Community ManagerYahoo! Developer Networkdeveloper.yahoo.com