Communications practices for livestock genetics for Africa
Transcript of Communications practices for livestock genetics for Africa
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Communications practicesfor livestock genetics
for AfricaSusan MacMillan
’Genetics for Africa—Strategies and Opportunities’ projectand the International Livestock Research Institute (ILRI)
Nairobi, 18–19 January 2017
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Build bridges
Listen to people’s concerns
(they have a right to be worried)
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Build trust
Share your values
(information is helpful, trust, decisive)
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Build vision
Build a big vision
(it’s a big continent)
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THE BASICS
Map your boundary partners
Determine partners that canmost hurt and help you
Strategize if, how, when to engage them
Revise this map continually
Communicate, communicate, communicate
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THE CHECKLIST
Develop different communication formats
to emphasize different things and to suit
different audiences
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THE CHECKLIST
Say the same thing over
and over and over again
(you’re establishing a consistent record)
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THE CHECKLIST
Keep your audience focused
on the size of the problem
your research is addressing
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THE CHECKLIST
Let people know your research
is fully ‘open access’—
that your work and data and results
are accessible to all
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THE CHECKLIST
Eradicate jargon
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THE CHECKLIST
Marry facts and figures
with
stories and anecdotes
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THE CHECKLIST
Establish trust—that your values are
aligned with those of your audience
Only once trust has been established,
people will absorb your information
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THE CHECKLIST
Establish that safety is your
#1, 2 and 3 priorities—
and that you have (many) means
to ensure it
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THE CHECKLIST
Emphasize that this is
a (profoundly) international project
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THE CHECKLIST
Emphasize that this is a
(very) long-term endeavour
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THE TEN COMMANDMENTS
Tell the truth
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THE TEN COMMANDMENTS
Paint a picture
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THE TEN COMMANDMENTS
Keep it simple
(but no simpler than it needs to be)
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THE TEN COMMANDMENTS
Make it dramatic
(but no more dramatic than it really is)
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THE TEN COMMANDMENTS
Be real
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THE TEN COMMANDMENTS
Be accessible
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THE TEN COMMANDMENTS
Be vulnerable
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THE TEN COMMANDMENTS
Speak from the heart
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THE TEN COMMANDMENTS
Make it personal
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THE TEN COMMANDMENTS
Make it new
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A scientifically educated citizenry—
and a concerned, communicative scientific
community engaging citizens—
are the price tags for our collective survival
NOTE BENE
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