Communications for uptake and outcomes (Nile and East Africa)
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Transcript of Communications for uptake and outcomes (Nile and East Africa)
Ways to improve uptake and outcomes through communication
Core elements of Communications/engagement
Making CRP information and resources open and accessible
Communicating and engaging policy dialogue to scale up results
Communicating and engaging for effective partnerships
Learning and sharing to improve collaboration among scientists
within and across CRPs
Communicating about the programme, its science and results
Communicating and engaging to scale out practices and knowledge
Communicating for Development
outcomes
Communicating About the program
Using a range of channels to reach audiences
See
Hear
Behaviour change
Do
Social Media, Website, reports, briefing notes
Workshops, face to face, radio, Tv, etc
Field work, study tours
1. Improve messaging and targeting
The Detail
The Big Picture
The Hook
Inve
stig
ate
furth
er
Inve
stig
ate
furth
er Messages Elevator pitches Engagement Social media
Syntheses SoKs Infographics Atlases Dialogues
Formal articles Technical solutions
Hig
hly
spec
ialis
edLo
w c
ompl
exity
Hig
h co
mpl
exity
Low
sp
ecia
lisat
ion
WLE Multiple scales and levels: contextualized
Project National/Landscape
Regional
GlobalGlobal knowledge
leader and advance sustainability
Influencing investments and policies
Reaching Next users
Program level
WLE website
Communicate about the science and new relations
Each project supposed to have 1-2 web stories coming out
Can use different channels• Story about the
science emerging or relations
• Discussion/Thrive blog pieces
• Podcast: notes from the field
Use of Film – Beels of Bangladesh
• Challenges to improving Equity in the Gash Die: 179 views
• Putting a price on wetlands: 220 views
Update Focal region page/project pages
396 views this year
Solutions portal
Sustaining SWC measures solution
1,227 page views – 6th most viewed page this year!
Focal Region Level Sharing regular email
updates Working with the media Engaging partners and
stakeholders Documenting partnerships Linking across projects –
facilitating sharing (of tools etc)
Synthesis
Project Level
Engagement - w stakeholders, in processes - for uptake
Materials and products
Dissemination and sharing
Publications/briefs/materials
Products for next users
Social Media & Websites Media
Guidelines/manuals Tools
Social media
- Has potential, especially if targeted via tagging and hashtags
- Our invitation reached about 2,500 people since last night
Engagement
1. Innovation Platforms• Recognized as convenor between
research and Ministry of Agriculture based on CPWF NBDC
2. Round Tables
3. Government working groups/departments4. Mobile workshops5. Linkages to donors/initiatives6. Innovative facilitation techniques
Sharing Project materials CGIAR is moving to an
open access policy which has implication for:• Ensuring all
publications, reports are accessible
• Use of Open Access Journals
Collection of report, publications and outputs for wider use
Sharing data via relevant channels and platforms
Acknowledging Funders Paramount importance in
uncertain funding environment
“This work is carried out with support from CGIAR Fund Donors”
Attribute to WLE by including WLE logo
Acknowledge bilateral and W3 funders, too.
WLE Synthesis KMC team will support
development of• Knowledge briefs• Policy briefs• Synthesis briefs/State of
Knowledge papers• Blog months/Podcasts• Outcomes stories • Toolkits and manuals to support
uptake & capacity development
Questions Who are the three main target groups/clients/next users for your
projects and what are the main two communication products you will produce in the next 6 months?
What are 3-5 engagement or policy processes you will involve yourselves with (workshops, national/regional/local policy processes)? Be specific re. whom, when, how.
What support would you like from focal region or program team?