Non Profit Marketing Communications Strategy 100126151041 Phpapp02
Communications for non communications people
-
Upload
jo-walters -
Category
Marketing
-
view
498 -
download
1
Transcript of Communications for non communications people
COMMUNICATIONS FOR
NON-COMMUNICATIONS PEOPLE
Jo Walters @jowalters
Communications Manager
Sussex Students' Union
ME.Communications team of four14,000 students at SussexI was an elected officer then worked in societies development
(This will look rubbish if I'm stood on the wrong side)
COMMUNICATIONS.According to Google:
the imparting or exchangingof information by speaking,writing, or using some othermediuma letter or message containinginformation or newsthe successful conveying orsharing of ideas and feelingssocial contact
TALKING
So it is
but also
LISTENING
Don't jump to a solution without checkingyou're answering the right question
KEEP IT SIMPLE.Seriously, you probably onlyneed 1/4 of the text you'vewritten. See how much less ofthis slide you're reading than theothers. On the others I used keyphrases, bullet points, clearheadings and far far fewerwords. Don't try and put anessay on a poster. No one isgoing to read that. Seriously. I'mbored already and I'm the onewho wrote this. Blah blah blah.
DON'T...
use jargontalk to everyone the same way
CONTENT MARKETING...
Permission-basedRelevantFocused on their needs
CONTENT MARKETING...
Focus on what people want to know and what would beuseful for them, not what you want to tell people
FACEBOOKFacebook looks for relevance andother factors to decide whether ornot to show your posts insomeone's news feed
Facebook ads and boosting posts isa cost-effective way to increase thereach of your posts
WRITING ONLINE &
WRITING NEWS.
Ignore what they taught you atschool, it's end, middle,beginning if you're writing news
People read differently onlineso you need to adapt yourwriting and layout
TOOLS.
Storify - curate tweets,links, photos & info PicMonkey - image editingCanva - online designGoogle Maps & BatchGeoHemingway app - improveyour writing
RESEARCH
TOOLS.Google Alerts forphrases/topicsTwitter lists &searches, e.g.#sucomms
LEARN MORE.
BlogsBooksAsk aroundSee what other organisations are doing
TALK TO YOUR
COMMUNICATIONS
PEOPLE
QUESTIONS?
All images from Flickr creative commons or pexels.comflickr.com/photos/kennysarmy/10276648833flickr.com/photos/stevensnodgrass/5480262389flickr.com/photos/joshhikes/2428622433flickr.com/photos/khowaga/5836888284flickr.com/photos/candyflossblackmarket/82266514flickr.com/photos/wadem/2730257498flickr.com/photos/splorp/5576150304flickr.com/photos/smemon/4855136300flickr.com/photos/75905404@N00/7126146307flickr.com/photos/jamesmitchell/6435132895flickr.com/photos/deerwooduk/579761138flickr.com/photos/74620329@N03/6724682087flickr.com/photos/lendingmemo/11746477525