Communications and Publicity
description
Transcript of Communications and Publicity
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Barb Kiker – Virginia State ChairmanCherie LeJuene – Northern District Chairman
COMMUNICATIONS AND
PUBLICITY
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COMMUNICATION OBJECTIVES
• Getting the word out about our charitable projects
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COMMUNICATION OBJECTIVES
• Getting the word out about our charitable projects
• Getting the word out to prospective members
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COMMUNICATION OBJECTIVES
• Getting the word out about our charitable projects• Getting the word out to
prospective members• Renewing enthusiasm
for GFWC in our club members
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CURRENT CHALLENGES
• Decline in Membership• Leadership Challenges• Lack of attendance at GFWC District,
State, and International Meetings • Clubs De-federating • Clubs Folding
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• A Business Perspective• Lose the Emotions
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MARKETING
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MARKETING• our organization
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MARKETING• our organization• our clubs
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MARKETING
How something is perceived
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Reality or TruthVS
Perception
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TRAYVON MARTIN
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GEORGE ZIMMERMAN
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HISTORY OF THE PRODUCT• How and why did GFWC begin?
What need did it fulfill?• How did it grow?
Did it change?• Where are we now?
What challenges do we face?• Is this a viable product?
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SOCIAL HISTORY
• Experiences of ordinary people• How they perceived life
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What was happening in the United States
when GFWC began?
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THE GRANDPARENTS LIVED THROUGH THE CIVIL WAR
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The United States was no longer seen as a dissolvable confederation
of sovereign states,
It was one nation
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THE INDUSTRIAL REVOLUTION
In Full SwingThe Technical Revolution
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May 10, 1869 Promontory, Utah - The Golden Spike
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• 1864 The Great Eastern connected Great Britain with North America with 2,000 miles of telegraphic cable laid across the Atlantic Ocean!
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The Waldorf–Astoria
1897
Demolished 1929
(Replaced by the
Empire State
Building)
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The period from 1870 to 1890 saw the greatest increase in economic growth in such a short period as ever in previous history.
Living standards improved significantly for manyUrbanization – a move from the farmsClass mobility
Remember – no income tax!
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Unemployed - PovertyWorking Class
Rising Upper Middle ClassUpper Class
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Immigration changed the United States of America
forever:
• 1880 - 50 million in population• 1900 - 76 million in population • End of WWI - 100 million in population
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WOMEN• Considered Property• Could Not Vote • Could Not Own Property• Upper Middle Class to Upper Class –
educated, not proper to be employed, leisure time, discretionary money (husband’s)
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THE PROGRESSIVE MOVEMENT
• A Grass Roots Movement• Reform Local Government• Public Education• Medicine
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JANE ADAMS AND HULL HOUSE
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If women were to be responsible for cleaning up
their communities – they needed the vote.
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1916
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It’s important to note that not all women were comfortable moving in this modern era.
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Many felt like they had one foot on land
and one foot in a boat!
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1936
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PUBLICITY TOOLS
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• The USA is a World Power• The War ended the Great Depression• Higher Education – GI Bill• Employment Opportunities• Moving to Suburbia• Having Families (Baby Boomers)
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DIGITAL REVOLUTION
Personal Computers –
• 1995 10% households in USA• 2007 90% households in USA
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Our computers are obsolete in just two years
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Many of us are feeling like we have
one foot on land and
one foot in a boat!
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A SOCIOLOGICAL SHIFT HAS TAKEN PLACE IN AMERICAN SOCIETY
TODAY.
It’s called Cocooning.
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• Answering Machines• Caller ID• Gated Communities• Do Not Call List (50 million)
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WE ARE STILL PASSIONATE ABOUT ISSUES - BUT
We are saying“stop marketing to me,
and leave me alone”
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Information is non-stop
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CURRENT CHALLENGES
• Decline in Membership• Leadership Challenges• Lack of attendance at GFWC District,
State, and International Meetings • Clubs De-federating • Clubs Folding
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Is GFWC a viable product for the future?
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If you stick your head in the sand, one thing for sure,
you’ll get your ass kicked!
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