Communications and Marketing for BRT Systems
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Transcript of Communications and Marketing for BRT Systems
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From Here to There
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Mitigating Risk
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Mitigating Risk
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Two Problems
Little Planningand resources dedicated to marketing and communications
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The Disconnect
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The Disconnect
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The Disconnect
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The Disconnect
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Three Objectives to Marketing & Comms
Attract new users that currently use private transport, such as automobile and car users
Maintain current users that are thinking from switching from public transport to cars
Secure the political and financial support
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The 8 Lines of Work
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Brand and Identity
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Brand and Identity
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Brand and Identity
Quality
Respect
BRT
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Brand and Identity
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Brand and Identity
Master Brand
IPadIPodITunesIMacIPhone
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Brand and Identity
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Brand and Identity
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Helping Cities Market Their Projects
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Marca e identidade
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Internal Comunications
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User Education
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User Information Systems
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User Information Systems
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User Information Systems
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User Information Systems
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Marketing Campaigns
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Marketing Campaigns
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Public Relations and External Communications
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Public Relations and External Communications
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Feedback Systems
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Feedback Systems
Surveys!Surveys! Surveys!
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Online Engagement
