Communications and fundraising - an odd couple or the perfect relationship?
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Transcript of Communications and fundraising - an odd couple or the perfect relationship?
Bridging the Gap: Integrating Communications and Fundraising Workshop
25 May,2011
CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world.
W: www.charitycomms.org.uk T: 0207 426 8877
Communications and Fundraising; an Odd Couple or the Perfect
Relationship?
Understanding integration from a practical and psychological
perspective
Murray Lindo – Spencer du Bois, [email protected]
Christina McGill – Habinteg, [email protected]
Let’s do a bit of integration…
• Who are we?
• Who are you?
Overview of the session
We will look at
• benefits of integration
• barriers and opportunities to integrate
• What is happening from a psychological perspective
• What you can do to improve integration
Fundraising and communications - our observations
‘they think we are trying to control what they are trying to do, they don’t really recognise the value of brand in fundraising’
Communications and fundraising – Fundamentally linked and used to enhance each other?
Dysfunctional relationship?
Time for some new thinking
Time for new thinking – why?
1. Better results
2. Better use of resources
3. Maximising the outcomes for our beneficiaries
4. It’s more fulfilling!
Quick observations on conflict
Good stuff
• Innovation – new ideas; processes and approaches
• Avoids groupthink
• Can raise the questions people have been afraid to ask
Integration – secrets of success?
Secrets of success?
• Meet at the very beginning of the process
• Create a small but perfectly formed project teams are best
• Be enthused and clear about roles and responsibilities
• Create the ideas together
• Have very clear plans and deadlines
• Enjoy it...!
Use the Appreciative Inquiry tool to help improve integration
• Strength based problem solving model
• Traced back to the 6th century BC
• Think of an example/project when you have integrated well
• Write down 3 factors that made it work; the conditions for success
So what’s getting in the way of integration?
1. Strategic
2. Brand
3. Leadership
4. Cultural
5. Inter-team
6. Individual
Barriers can exist at many levels but so can opportunities:
But first an exercise
Practical exercise
• Developing team self-awareness
‘Trading Places’ instructions
1. What do you think the team that you are failing to work well with think about you?
2. What do you want them to think?
3. What will you need to do to get them to think of you in this way?
- This is done with the other team who will reflect on what you have discussed and then will do the same exercise on themselves on which you will comment
- This process begins to address some of the elements that are causing friction or acting as barriers to collaborative working
‘Today we’re looking through the Johari Window’ - a self and team awareness tool
So what’s getting in the way of integration?
1. Strategic
2. Brand
3. Leadership
4. Cultural
5. Inter-team
6. Individual
Barriers can exist at many levels but so can opportunities:
1. Strategic
finding the areas to develop jointly
2. Brand
3. Leadership (or lack of…)
Don’t mimic bad behaviour
Play big not small
You’re already a leader
4. Culture
Move from silos to a philosophy of ‘one team one target’
24
What do charity employees really want?
• To be able to affect change
• To make a difference
• To see progress
Focus on what unites not divides - you are all in this together…
5. Inter-team
5. Inter-team
Psychological tip
Avoid ‘in-group’ and ‘out-group’ behaviour.
It is generally unproductive
It is the Lowest Common Denominator of team building
Social Identity Theory
6. Individual
The role of personality tests in integration
Back to the Johari Window
6. Individual
6. Individual
Which Simpsons character are you aligned with?
ESTP - The Persuader - Bart
Strengths
They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit
Weaknesses
Get bored easily. Enjoys lavishing loved ones with big gifts
6. Individual
ESFP - The Entertainer - Homer
Strengths
Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment.
Weakness
Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level
6. Individual
ENTP - The Originator – Ken Brockman
Strengths
Laid back and can get along with almost all other types of people. Enjoy discussing & debating theories and concepts that interests them.
WeaknessesCan initiate arguments because they enjoy the debate.
6. Individual
ISTP - The Craftsman – Slideshow Bob
Strengths
Usually self-confident, are not threatened by conflict or criticism
Weaknesses
They thrive on action and excitement, and may stir things up to create it
Why change feels exhausting
6. Individual
Why change feels exhausting!
6. Individual
Why change feels exhausting!
6. Individual
Over to you - becoming ambassadors for integration
In summary...
• It’s worth the effort – your beneficiaries deserve it
• Team integration starts at home – ‘know thy self know thy enemy’
• Keep at it – it won’t seem new or be exhausting forever
• Find a quick win and celebrate it, others will want to join in!
• Remember the psychology, don’t judge at a surface level it’s understanding what’s really going on that will help you
• You are now ambassadors for change we’re relying on you!
Be the change you wish to see in the world
Thank you
References & Resources:
1. Appreciative Inquiry – problem solving technique
2. Trading places game
3. Johari Window tool
4. Social Identity theory
5. Change by Conversation theory
6. Myers Briggs - Simpsons personality test
7. Short term memory v’s long term and impact on change
Myers-Briggs Type Indicator
What the MBTI is:
•Measure of our dominant preferences for taking in information and making decisions
•May not be polarised clearly between scales•So, you can be “a little of both”•No profile is better or worse than another•Helps explain our working style preferences•Based on the theory of Carl Jung
What the MBTI isn’t:•A measure of abilities – it’s not a test•No right or wrong answers•Tool is an ‘indicator’ – you can agree or disagree
The Scales
Extraversion (E) Introversion (I)Sensing (S) Intuition (N)Thinking (T) Feeling (F)Judging (J) Perceiving (P)
Take the Test
You have to select one letter from each of 4 pairs of opposing personality type indicators
This will result in a 4 letter code
The code will be cross matched to one of 16 Simpsons characters with whom your personality is most closely aligned
The first pair – Direction of your Energy Force
You prefer to direct your energy to deal with
people, things, situations.
You prefer to direct your energy to study ideas,
information, explanations or beliefs.
IE or
The second pair – Information Processing
You prefer to deal with facts, what you know, to have clarity, a realist in the here & now – for you the force is a tool - a fission screwdriver
You prefer to deal with ideas, look into the unknown, to generate new possibilities or to anticipate what isn't obvious, you seek the nature of the force
NS or
The third pair – Making Decisions
You prefer to decide on the basis of logic, using an analytic and detached approach.
You prefer to decide using values and/or personal beliefs, letting
FT or
The fourth pair – Organizing your Life
You prefer your life to be planned in a stable and organised way
You prefer to go with the flow, to maintain flexibility and respond to events
PJ or
You Should have a 4 letter code e.g. ENTP - Find your Simpson character in the next 4 slides
Type ESTJ
Chief Wigam
ESFJ
Ned Flanders
ISTJ
Principal Skinner
ISFJ
Marge Simpson
Character
Strength Enthusiastic people who are driven to fulfil their obligations and duties. They are committed to relationships which they consider to be lifelong & unalterable – Good in a tight spot
Warm hearted individuals who highly value their relationships. Customer focused with the ability to bring out the best of people.
Honour their commitments, Able to take constructive criticism well
Warm, friendly and affirming by nature, Excellent organizational capabilities
Weakness Tendency to always needing to be in charge and maybe controlling of friends & colleagues.
Can be self-sacrificing and may not pay enough attention to their own needs
Tendency to believe that they're always right, Their value for structure may seem rigid to others
Extreme dislike of conflict and criticism, , Unlikely to express their needs, which may cause pent-up frustrations
Click for more Info
ESTJ - Overseer ESFJ - Supporter ISTJ - Examiner ISFJ - Defender
Protectors (SJ)
Type ESTP
Bart
ESFP
Homer
ISTP
Sideshow Bob
ISFP
Smithers
Character
Strength They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit
Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment.
Usually self-confident, are not threatened by conflict or criticism
Flexible and laid-back, usually willing to defer to their mates, Warm, friendly and affirming by nature
Weakness Get bored easily. Enjoys lavishing loved ones with big gifts
Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level
They thrive on action and excitement, and may stir things up to create it
Extreme dislike of conflict and criticism, Tendency to hold back their thoughts and feelings, unless drawn out
Click for more Info
ESTP - The Persuader ESFP - The Entertainer ISTP - The Craftsman ISFP - The Artist
Creators (SP)
Type ENTJ
Krusty the Clown
ENTP
Kent Brockman
INTJ
Mr Burns
INTP
Prof Frink
Character
Strength Enjoys lively intellectual conversations - welcoming such interactions as a learning opportunity
Laid back and can get along with almost all other types of people. Enjoy dicussing & debating theories and concepts that interests them.
Not threatened by conflict or criticism, Able to leave relationships which should be ended,
Approach things which interest them very enthusiastically, Richly imaginative and creative ,
Weakness Can be direct & confrontational
Can initiate arguments because they enjoy the debate.
May be insensitive at times,Tendency to be unwilling or unable to accept blame
Tend to be suspicious and distrusting of others, Tend to "blow off" conflict situations by ignoring them, or else they "blow up" in heated anger
Click for more Info
ENTJ - The Chief ENTP - The Originator INTJ - The Strategist INTP - The Engineer
Intellectuals (NT)
Type ENFJ
Apu
ENFP
Barney Grumble
INFJ
Lisa Simpson
INFP
Ralph Wigam
Character
Strength Warm sociable people who are keenly in tune with other’s feeling & perspectives
See the best in people and likely to bring out the best in people. Put a lot of effort into making thing work out between people
Have very high expectations for themselves and others (both a strength and weakness) , Sensitive and concerned for others' feelings
Have Driven to meet other's needs, Strive for "win-win" situations
Weakness Well defined value systems can make them inflexible in some areas
Lack confidence in their own judgement
Extreme dislike of conflict and criticism
May tend to be shy and reserved , Perfectionist tendencies may cause them to not give themselves enough credit
Click for more Info
ENFJ - The Mentor ENFP - The Advocate INFJ - The Confidant INFP - The Dreamer
Visionaries (NF)
UK PopulationUK Population
ISTJISTJ
13.7%13.7%
ISFJISFJ
12.7%12.7%
INFJINFJ
1.7%1.7%
INTJINTJ
1.4%1.4%
ISTPISTP
6.4%6.4%
ISFPISFP
6.1%6.1%
INFPINFP
3.2%3.2%
INTPINTP
2.4%2.4%
ESTPESTP
5.8%5.8%
ESFPESFP
8.7%8.7%
ENFPENFP
6.3%6.3%
ENTPENTP
2.8%2.8%
ESTJESTJ
10.4%10.4%
ESFJESFJ
12.6%12.6%
ENFJENFJ
2.8%2.8%
ENTJENTJ
2.9%2.9%
More info
• You can complete more comprehensive Myer Briggs test online Click here.
http://www.mypersonality.info/personality-types/
• Consider what type your clients may be. There are useful tips on how to deal with the different types.
• Other Linkshttp://www.famoustype.com/index.htmhttp://www.myersbriggs.org/http://www.personalitypage.com/home.html
Bridging the Gap: Integrating Communications and Fundraising Workshop
25 May,2011
CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world.
W: www.charitycomms.org.uk T: 0207 426 8877