Communication Strategy For Bangladesh ICT In Brazil and Kazakhstan

Group members:

Bangladesh ICT: Core Purpose

What’s the BIG Idea?

Bangladesh ICT Core Successful Products/Services

Bangladesh ICT Success Stories

Brand Bangladesh ICT: Mental Mapping

Brand Bangladesh ICT Mental Mapping (Cont.)

Brand Bangladesh ICT:Core Values

Brand Bangladesh ICT Brand

MANTRA

Communication Objectives

Brazil Segmentation

Brazil Segmentation (Cont.)

Brazil Segmentation (Cont.)

Brazil Target Market

Brazil- Market condition

Brazil- Market condition (Cont.)

Methods of Communication

Large scale customers:

Establish Brazil Services

Global Value Chain Status for Brazil

Cultural considerations.

Renowned ads of Brazil

Methods of Communication: Channel Strategy

SWOT

PESTLE

Market GAP: lack of quality production

Market GAP: Poor transportation

Bridging the market gap: ERP system

Market GAP: Need of better banking service

Bridging the Gap: Ababil ICBS

Market segmentation

Market segmentation

Some key questions:

Marketing mix 1: TV channels

Top TV programs

Marketing mix 2: Top newspapers

Marketing mix 3: Top news portals

Expo 2017

Global Value Chain Status for Kazakhstan

Performance Measurement:External

Performance Measurement:Internal

Risk

Timeline