COMMUNICATION & PUBLIC AWARENESS
description
Transcript of COMMUNICATION & PUBLIC AWARENESS
Person-centered housing is the overarching philosophy that is embedded in each strategic priority. This concept strengthens our recommendations to government and community leaders as it highlights the person-centered approach of our members.
COMMUNICATION & PUBLIC AWARENESS
DESIRED OUTCOMES
• Public and stakeholders understand the value of our industry.
• Increased credibility of the seniors housing industry.
• Effective two-way communication with members facilitates strong member support from ASCHA.
• ASCHA members are well informed and engaged to strengthen one voice actions.
ASCHA’s Direction
August 2013
2013 - 2016STRATEGIC PRIORITIES
COLLABORATIVE GOVERNMENT & INDUSTRY
APPROACH
DESIRED OUTCOMES
• Healthy and collaborative relationships exist with relevant stakeholder groups.
• ASCHA is an indispensable partner for sustainable transformation & positively drives government direction.
• Workable solutions benefiting the majority of the members are proactively identified.
• Members reach consensus on common issues to benefit the industry.
MISSIO
N: Support our m
embers in creating and m
aintaining vibrant seniors housing for AlbertansVISIO
N: The voice and cham
pion for seniors housingDESIRED OUTCOMES
• Long term government partnership plan is in place.
• Sustainable housing models not solely reliant on government funding.
• Building tax reform options are in place.
• A vision for access to capital funding across all sectors is established.
SUSTAINABLE REVENUE