Communication Plan Getting Baderman Island Resort through the Organizational Change Process.
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Transcript of Communication Plan Getting Baderman Island Resort through the Organizational Change Process.
![Page 1: Communication Plan Getting Baderman Island Resort through the Organizational Change Process.](https://reader030.fdocuments.us/reader030/viewer/2022032523/56649d8d5503460f94a75030/html5/thumbnails/1.jpg)
Communication Plan
Getting Baderman Island Resort through the Organizational Change
Process
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IntroductionO The ScenarioO The Challenge of ChangeO Launching the Communication Plan
O The Pre-change ApprovalO Creating the Need for ChangeO Midstream Change & CommunicationO Confirming the Change
O The Impact of Management’s Response
O Addressing the NegativeO The Importance of a Communication
Plan
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The Scenario
The Organization - Baderman Island Resort
The Change – Better quality control policies
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The Challenge of Change
“When implementing a change program, change leaders often find that misinformation and rumors are
rampant in their organization…….....the challenge is to
persuade employees to move in a common direction” (Spector, 2013 pg.
319).
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Launching the Communication Plan
The Four Stages – O The Pre-change ApprovalO Creating the Need for ChangeO Midstream Change & CommunicationO Confirming the Change
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Laying out the Plan
Planning for Each StageO The PurposeO Necessary
TechnologyO Testing
EffectivenessO Generating
Feedback
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The Pre-Change Approval
The Purpose - O To convince top management of the
need for changeNecessary Technology - O Email and presentationsTesting Effectiveness - O Gauge the responses and questionsGenerating Feedback - O Encourage open communication
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Creating the Need for Change
The Purpose - O Create dissatisfaction with current
policiesNecessary Technology - O PresentationsTesting Effectiveness - O Review the results of the pre-change
approval meetingGenerating Feedback - O Ask for questions, thoughts, suggestions,
and concerns
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Midstream Change & Communication
The Purpose - O To positively create the changeNecessary Technology - O Email updates, event timelines,
company’s computer system, and progress reports
Testing Effectiveness - O Have weekly meetings to assess
how the change is proceedingGenerating Feedback - O Weekly meetings to assess reactions
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Confirming the Change
The Purpose - O To confirm and celebrate the changeNecessary Technology - O Email, company’s computer system,
and social mediaTesting Effectiveness - O Organization-wide celebration Generating Feedback - O End of change survey
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The Impact of Management’s Response
On average only 27% of employees feel that management is in touch with
their concerns (Spector, 2013).
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Addressing the Negative
O Treat people with respectO Provide specific informationO Have no surprisesO Provide participationO Respond positivelyO Weave the change into existing
policiesO Have honest and open
communication
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The Importance of a Communication Plan
“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw
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ReferencesO Fojt, M. (1995). Quality planning and the communication
plan. The Journal of Services Marketing, 9(3), 27. Retrieved April 30, 2014 from: http://search.proquest.com/docview/212663560?accountid=458
O Shaw, George Bernard (n.d.). Retrieved May 5, 2013 from BrainyQuotes.com: www.brainyquote.com/quotes/topics/topic_communication.html#C6m0H3xWv7pchSrD.99
O Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
O Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Thousand Oaks, CA: Sage.