PRESTON UNIVERSITY ISLAMABAD

Organizational Communication

Assignment # 3

Q 1. Write a Note on 4 C’s Model of Personality Traits

Submitted to

Dr. Abdul Basit

Submitted by

Abid Ali Akbar1434-315005

MBA-IT (2.5)Quarter Jun-Aug 2015

Submitted Date29 June 2015

Write a Note on 4 C’s Model of Personality Traits

4C’s Model helps in analyzing character trait of people of the business world. This model is described in two dimensions. In 1st dimension, these are the people who are interested in changing status quo (either to accomplish their dreams or acquiring their results) versus people believe in maintaining status quo (either through procedure or through affiliation). Those people come under 2nd dimension who believe in working alone (either competitively or carefully) versus those people who desire to work in a group (either maintaining status quo or changing).

Each of the 4 C’s is as following:

Comptroller/ Bureaucratic (Audience 1)

Comptrollers are those people who believe on facts and consistency. They prefer to work alone and carefully. They maintain the status quo for acquiring their task. Their aim is to be accurate and factual. They follow organizational traditions and perform well to achieve their tasks accurately.

Crusader/ Idealistic (Audience 2)

Crusaders tend to work in a group with change in status quo to accomplish their dreams. They prefer to adopt new ideas and innovative ways to complete their tasks. They are enthusiastic and informative which help them to achieve their goals precisely

Collaborator/ Socialite (Audience 3)

Collaborators are considered “people person”. They prefer working in a group but don’t change status quo. They avoid risks and never get into conflicts. They believe in teamwork, loyalty and trustworthiness.

Commander/ Efficient Achiever (Audience 4 )

Commanders are also called “efficient achieve”. They like actions and results, and prefer change in procedures for achieving results. They take decision and act confidently to accomplish their task efficiently. They tend to work alone. Their focus is to get results in minimum time and cost. Their actions are result-oriented actions.

THIS DIAGRAM IS REQUIRED TO BE HAND MADE