Brain Injury Awareness Month - Alabama Head Injury Foundation
Communication: Building Foundation Awareness Through Compelling News and Social Media
-
Upload
andy-huston -
Category
Technology
-
view
773 -
download
2
description
Transcript of Communication: Building Foundation Awareness Through Compelling News and Social Media
COMMUNICATIONBuilding Foundation Awareness Through
Compelling News & Social Media
Andy [email protected]
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity / @nicfoundation #NICFseminar
We Are In The
Business OfCommunication
• Annual Reports
• Direct Mail
• Emails
• Magazines
• Newsletters
• Print Brochures
• Events
• Scripts
• Manuals
• Website
• Press Releases
• Stewardship
• Meetings
• Social Media
• Notes
• Signage
• Pictures
• Videos
• Blogs
What’s Compelling?Connecting Foundation Stakeholders With
Our Mission & Case for Support.
A Hero’s Journey
Quest. Test. Yes!
Strategy Development Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/
Not Shiny New Toys
Powerful BusinessApplications
POST
PeopleObjectivesStrategyTechnology
Grow Connections
31% 6% 18%54%
Media Monitoring
Listen
Surveys
Grant Recipients
Meetings
EmailSocial Media
Case & Mission-Centric
Objectives
Grant Recipients
Raising Funds
Donor Acquisition
LoyaltyFoundation Awareness
Source: Cygnus Greek Research Project
Strategy Development
Organizational
Mission and
CASE
Source: Cygnus Greek Research Study
Learning in5 StepsIn this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans
““Experiment personally, Experiment personally,
apply professionallyapply professionally””
http://www.flickr.com/photos/bartzoni/5099168373
@comcastcares
@twelpforce
@deltaassist
@dellcares
Social Organization
Growth Opportunities
• Blogs
• YouTube
• Location-Based
• Google +
• Pictures
140 Characters :: 120(at) RepliesRetweet (2x)MentionsHashtags
Direct MessagesListsFollowFollowersPrivacy
Trending Topics
800 Million Unique Visitors
Each Month
500 years of YouTube video are
watched every day on Facebook,
and over 700 YouTube videos
are shared on Twitter each minute
Source: YouTube, 2012
3 Billion Hours Watched
Each Month
• Flickr
• Picasa
Instantaneous +1000 Words
Measure Impact
Google AnalyticsTracking Web Traffic
TrackingBit.LyGoo.Gl
InfluenceInsightsKlout
Grader.com
POST
PeopleObjectivesStrategyTechnology
SCAN THIS
hust0058.wordpress.com
Andy [email protected]
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity