Communication: an Association’s Perspective · Know Your Audience Match your Message Example:...
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Communication: an Association’s Perspective By LeAnn Buck, MASWCD (Minnesota) Executive Director
Transcript of Communication: an Association’s Perspective · Know Your Audience Match your Message Example:...
Communication:an Association’s Perspective
By LeAnn Buck, MASWCD (Minnesota) Executive Director
How do you eat an elephant?
Know Your Message
Know Your Message
What are the Association’s Main Messages?
•Association activities •State Legislative & Policy Updates•Training Opportunities• Leadership & Governance •Messages that the SWCDs can use for their outreach efforts
Know Your Primary Audience
Who are the Association’s Target Audience?
Primary (Internal)•Association’s members
•Association Board and Staff
Know Your Secondary Audience
Secondary (External)•Agencies• Legislators•Wildlife, Farm and Environmental Partners
•Other Local Government Associations
Know Your AudienceMatch your Message
Example: MASWCD Funding Initiative Fact Sheet….
•MAINTAIN CURRENT FUNDING FROM COUNTY LEVY
•AD VALOREM LEVY OPTION•FEE FOR TECHNICAL CAPACITY•SPECIAL PROJECT FUNDS: ESTABLISHMENT OF SOIL AND WATER QUALITY MANAGEMENT AUTHORITY
Primary “forums” for Communication
•Association Website
•Association E Mail
•Association e‐newsletter
• Social Media including Facebook & Twitter
Story Teller “Dirt on SWCDs” series…
The Minnesota Association of Soil & Water Conservation Districts is sharing a series of Soil & Water Conservation Districts (SWCDs) stories from around the state. Here is the latest story…
“The Dirt” on Cook and Lake SWCDsCollaborating for “One Watershed, One Plan”
Many of Minnesota’s rivers and lakes are located in multiple Soil and Water Conservation Districts (SWCDs). Collaboration among districts is essential to do what’s best for these bodies of water. That’s the primary purpose of the “One Watershed, One Plan” initiative led by the Board of Water and Soil Resources and the Local Government Water Roundtable….
Use Photos
Because Every Picture Has A Story To Tell…..
Use Photos
Because Every Picture Has A Story To Tell…..
District Boards
SWCD member‐driven board of directors selects conservation policy priorities which are used to develop and review environmental and natural resources legislation and to secure adequate federal funding for natural resources conservation programs.
District Boards: Because Every Picture Has A Story To Tell
SWCD member‐driven board of directors selects conservation policy priorities which are used to develop and review environmental and natural resources legislation and to secure adequate federal funding for natural resources conservation programs.
District Boards: Because Every Picture Has A Story To Tell
SWCD member‐driven board of directors selects conservation policy priorities which are used to develop and review environmental and natural resources legislation and to secure adequate federal funding for natural resources conservation programs.
Technical Assistance: Because Every Picture Has A Story To Tell…..
Technical Assistance: Because Every Picture Has A Story To Tell…..
Technical Assistance: Because Every Picture Has A Story To Tell…..
MASWCD Annual Meeting
• On behalf of the MASWCD Board of Directors and staff, we would like to say thank you to our members and partners for making the MASWCD annual meeting a successful event. Over 675 individuals attended the Association’s 80th annual meeting and trade show on December 4‐ 6, 2016 in Bloomington, Minnesota.
• The Association’s meeting emphasizes grassroots conservation activities and provides a forum for district officials to deliberate district policy.
MASWCD Annual Meeting
MASWCD Annual Meeting
Think in terms of “bumper sticker statements”
Helping our members to tell their story
Helping our members to tell their story;Press Releases
Helping our members to tell their story
Social Media
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