COMMUNICATION

By- Mridu Agarwal

WHAT IS COMMUNICATION?

• The word "communication", which comes from the Latin word "communicare" meaning to make common, is used in common talk, usually to mean speaking or writing and sending a message.

• Communication is really much more than that. It involves ensuring that your message has reached the target audience, and the receiver understands and responds as you want.

• "Communication is any behavior that results in an exchange of meaning" - THE AMERICAN MANAGEMENT ASSOCIATION

METHODS OF COMMUNICATIONVERBAL COMMUNICATION: Communication with words is called verbal communication. It may be oral or written.

Attributes of verbal communication:The following attributes are taken into account in choosing if oral or written communication is to be used in a particular situation:1. Speed2.Record3. Precision and accuracy4.Length5. Expense6.Body language7.Feedback

Channels of oral communication:

1. Face to face 2.Telephone conversation3. Presentation4.Public speech5.Interview6.Group discussion7.Negotiation8.Meeting

• ..

Channels of written communication:

1. Letter2. Memo3.Notice4.Circular5.Report6.Minutes

NON VERBAL:Communication with other symbols is called Non-verbal communication.

Uses of non verbal communication:1. Instant affect:Non verbal methods have an instant affect because of quicker grasp by the receiver; it takes less time to see a colour or picture or to hear a sound than to read or hear and understand words and sentences. 2. Aids verbal communication: Maps, charts and graphs are necessary for conveying information or plans related to geography, locations, data , etc.

3. Powerful response: Response to visuals and plain sounds is more powerful than to language. Example: A film is more effective than a written story. 4. Best method to convey information to illiterate people: Symbols, signs, pictures, etc. help illiterate people understand the message better. For example: A literate driver following the traffic signs on the road.

Non verbal aspects of written communication: 1. Colour 2. Picture 3. Diagram 4. Graphs and charts 5. Maps 6. Signs and signals 7. Auditory symbols

Non verbal aspects of oral communication:1.Body language: Body language means that changes occur in the body position and movements that show what the personal is feeling or things. Aspects of body language:• Appearance• Clothing and accessories• Posture• Facial expression• Smile

• Eye contact• Gestures• Energy• Space • Time

2. Paralanguage: The non verbal aspect of spoken words is known as paralanguage. Aspects of paralanguage:• Volume• Tone• Pitch• Pause• Pace• Power• Speed • Voice modulation • Accent