CommunicatCommunicationion

ProcessProcess

MONITORINGSTAGE

REACTION OR

FEEDBACK

DECODINGSTAGE

RECEIVING STAGE

TRANSMITTING STAGE

EXPRESSING STAGE

SYMBOLIZING STAGE

THINKING STAGE

THE COMMUNICATIO

N PROCESS

FUNDAMENTAL OBJECTIVES OF SPEECH

We speak for self-

expression.

We speak to communicat

e.

We speak to control human

behavior.

ON SAYING WHAT YOU MEAN, AND MEANING WHAT

YOU SAY

METACOMMUNI-

CATION

RITUAL

MAGICCATHARSIS

AFFECTIVECOMMUNICATION

INSTRUMENTAL COMMUNICATION

RECORDING-TRANSMITTING

COMMUNICATION

PREVENTIONCOMMUNICATION

PHATICCOMMUNICATION

BASIC FUNCTIONS OF

COMMUNICATION

TYPES OF COMMUNICATION

PERSUASIVECOMMUNICATION

INFORMATIVE COMMUNICATION

ENTERTAINMENTCOMMUNICATION

THE THREE SUBTYPES

TO CONVINCE

TO STIMULATE(Reinforce or

Impress)

TO ACTUATE

BASIC APPEALS IN PERSUASION

PERSONAL APPEAL

EMOTIONAL APPEAL

LOGICAL APPEAL

Modes of Delivery

Extempo-raneous

ImpromptuRead

SpeechMemorized

Speech

Schramm’s ModelSchramm’s ModelFeedback LoopFeedback Loop

Diagram of Schramm’s Field of Diagram of Schramm’s Field of ExperienceExperience

Berlo’s Communication Berlo’s Communication ModelModel

Types of Communication Types of Communication ModelsModels

ALL MODELS

MENTAL SYMBOLIC PHYSICAL

MATHEMATICAL VERBAL ICONIC ANALOG