Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t...
Transcript of Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t...
![Page 1: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/1.jpg)
CommunicatingYourANRStory
Simpletextisbest.Don’treadfromyourslides.
ImageCreditsforthisPresentation:PixabayandUCRegents
![Page 2: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/2.jpg)
ModuleFour:InstagramBasicsRoseHayden-Smith,PHDUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducation
DanMacon,MSUCCEAdvisorLivestockandNaturalResources
1/24/2019
![Page 3: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/3.jpg)
AbouttheCommunicatingYourANRStorySeries
Communicatingourstoriesasresearchersandeducatorsisessential.
Increasingly,thisinvolvesdigitaltechnologies.
![Page 4: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/4.jpg)
• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.
• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.
UpcomingWebinars:1/24 Instagram1/31 Facebook2/4-2/8CreatingaCommunicationsStrategy - Daily10:00-10:30a.m.with“homework”and“officehours”– mustvieweachwebinarlive(orarchived)
Archived:BloggingBasics,TwitterBasics,LinkedIn,BloggingII
![Page 5: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/5.jpg)
MyStory
• KelloggFellowship– focusondigitalcommunications
• VictoryGrower&UCFoodObserver
• Centraltoallmywork:blogsandsocialmedia,particularlyTwitter,increasinglyotherplatforms
![Page 6: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/6.jpg)
UCFoodObserver• BrandplatformforUCOP’sGlobalFoodInitiative
• Blogandsocialmediapresence
• Fromtheinstitution(butnotinstitutional)
• Providevalue-addedpublicservice(viacuration,contextualizationandoriginalcontent)
• ENGAGEwiththepublic,media,UCcommunityandothers
![Page 7: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/7.jpg)
Ideas
• ”Thestickinessandvalueofaconnectedlifewillbefartoostrongforasignificantnumberofpeopletohavethewillormeanstodisconnect…”
• Socialtechnologiesarelevelers.Mostarefree,whichenablesbroadaccess.Theyflattensocialanddatahierarchies.Intheirbestform,theycandemocratizeinformation.Theyarenowanintegralpartof/playerinsocialmovements.
![Page 8: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/8.jpg)
![Page 9: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/9.jpg)
InstagramAgenda• WhyUseInstagram?• InstagramBasics/Terms• NewFeatures• ToDo• InteractiveSession• AQuickTourofInstagramFeatures• SomeGoodExamples
• Q&A
![Page 10: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/10.jpg)
WhatisInstagram?
• Amobilephoto/videosharingsocialnetwork/appownedbyFacebook
• Youcanusethemobile apptoshootandpostphotosandvideo
• Youcanhavefollowersandfollowothers
• There’sadesktopversionforbrowsing,butpostingisdoneonthemobileapp
![Page 11: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/11.jpg)
SomeStats*
• OnlyFacebookandYouTubehavemorelogins(andthere’ssignificantcross-over;remember95%)
• 71%of18-24yearoldsuseInstagram
• 33%ofInstagramusersarebetween30-49yearsold
• 70%ofU.S.usershaveapost-secondaryeducation
• 25% ofsmartphoneownersuseInstagram
![Page 12: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/12.jpg)
WhyUseInstagram?• Goodphotoediting(23filters)
• Storiesfeature– IDEALforExtensionwork!!!
• Livebroadcastoption– Seeabove!
• Visual,butwithabilityto“microblog”inpostandusesearchablehashtags
![Page 13: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/13.jpg)
WhyUseInstagram?
• Useoftheplatformisgrowingrapidly
• Engagement/conversionratedwarfsothersocialplatforms(e-commerce,brandbuilding)
• It’saSEARCHengine!People,tags,places,top.
• It’salsofun,creative,andaGREATwaytoreachpeople
![Page 14: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/14.jpg)
SomeBasicFeatures
• Home– Functionsasyournewsfeed
• Profile– Aboutyou…canbecustomizedandcanfeaturemediaandlinks…useitforallit’sworthandinvesttimeinthissection
• The+keyenablesyoutoaddaphotofromyoursmartphonephotolibraryORtakeaphotoORshootavideoreal-time
• Abilitytoaddtextandemoji'stophotosinstoriesfeature
![Page 15: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/15.jpg)
Newerfeaturesworthmentioning• Storiesfeature– secondaryfeed!Canbeloadedattopofprofile…greatplacetokeepcontentfrontandcenter
• Alternativetextdescriptions(screenreaders– visualimpairment)
• Profilechanges(includingmutualfollowers,likeFacebook;closefriendslist;timemanagementtools)
• Abilitytoloadnativevideofromyourmobiledevice
• CanvideochatfromDMs
![Page 16: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/16.jpg)
Beforejumpingin?
• WhyamIdoingthis?
• WhatdoIwanttocommunicate/share?
• HowmuchtimedoIhavetodevotetothis?
• IFUSING…howcanIusethispowerfultoolmoreeffectively?
![Page 17: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/17.jpg)
DOTHIS:• Optimizeyourprofile(we’lloffersometipsintheinteractivesession)
• ConsiderusingtheinterfacewithFacebook
• Beauthentic
• Beinformative…addvalue,listenandengage
• Usesomeofthefeatures,likestories!
![Page 18: Communicating Your ANR Story - ucanr.eduCommunicating Your ANR Story Simple text is best. Don’t read from your slides. ... 1/24 Instagram 1/31 Facebook 2/4-2/8 Creating a Communications](https://reader033.fdocuments.us/reader033/viewer/2022042400/5f0f78b17e708231d4445426/html5/thumbnails/18.jpg)
BeforewegoexploreInstagram…
• Resources:• DanandRose’sPowerPointsareinPDFontheANRLearning&Developmentpage,alongwithabibliography
• Call,[email protected] withanyquestions.Icanhelp.Iwanttohelpyou! YoucanalsoTweetmeorDMmeonTwitter@ucfoodobserver orfindmeonLinkedIn andInstgram.