Communicating with the media, PIO’s, & Community Education RUSSELL J. DECKER, MS, CEM Ohio EMA...
-
Upload
flora-houston -
Category
Documents
-
view
214 -
download
0
Transcript of Communicating with the media, PIO’s, & Community Education RUSSELL J. DECKER, MS, CEM Ohio EMA...
Communicating with the media, PIO’s, & Community Education
RUSSELL J. DECKER, MS, CEMOhio EMA Spring Directors’ Conference
April 1, 2010 Columbus, Ohio
Progression of a StoryIMMEDIATE NEEDS (Local)
• Public Safety
• What happened?
• What are YOU doing about it?
INTERMEDIATE NEEDS(Regional Media)
• Heard about it from the locals
• Is it as bad as they heard?
• We want access!
• The PRESS CONFERENCE
LONG TERM NEEDS(National Media)
• Need additional PIO’s
• Need ample parking and work space
• Be as accommodating as possible
• Let your locals help work with the nationals
How do stories become “National”?
• Locals “put story on the wire”
• Locals “sell” stories to networks
• Locals gain recognition and look for “big break”
Types of Communication
• PSA (Public Service Announcements)
• Press Releases
• Media Advisories
• Prepared Statements
Public Service Announcement
• Broadcast media (radio & TV)
• Print media (community calendars)
• Geared to timely announcement or community education programs
• Should specify time frame
• Should not be too time sensitive
• Distributed 2 - 4 weeks in advance of desired publication
Media Advisories
• Addressed to media you desire at Press Conference or other “media event”
• Include the Who, What, When, Where, and Why
• Make certain to provide contact name(s) and phone number(s)
• DON’T OVER USE!
Prepared Statements
• Usually distributed at press conference or in lieu of press conference
• Provide specifics (facts) that you need released to public
• Attribute statement to someone
Press Release
• Is it news?• Is your media list
current?• One page!• Date the release• Use headline to
summarize
• Remember basics
• Check grammar, spelling and accuracy
• Provide a contact “name” and “number”
• Don’t overwrite
Incident Command System
In c id en t C om m an d
P IO S afe ty O ffice r
L ia ison
O p era tion sO ffice r
P lan n n in gO ffice r
L og is tic sO ffice r
F in an ce &A d m in is tra tion
In c id en t C om m an d er
Duties of the PIO
• Connection from IC to the media
• Know the stories being aired
• Address “misinformation” NOW
• Provide background ASAP
• Establish/manage “Media Staging” area
Duties of the PIO
• Manage Press Conference*
• Brief IC Staff / Key Players
• Provide promised updates
• Establish “Media Work Area”
• Establish “JIC” as warranted
• Be the “BAD GUY”
Manage the Press Conference
• Brief participants before the PC
• Know likely questions from media
• Know rumors/misinformation
• Establish “ground rules”
• Enforce “ground rules”
Where to find potential PIO’s
• Retired or former news reporters, directors, editors, producers
• Advertising agency staff
• Universities, colleges, high school faculty
Golden Rules . . .
• NEVER lie
• NEVER speculate
• DON’T promise
• TRY to accommodate
• Time Management
Community EducationVenues
• Schools
• Churches
• Neighborhood groups
• Business groups (including Ag orgs)
• County fairs
• Mass media
• Mfg. / Industrial Councils
Examples . . .Schools
• SEVERE WEATHER
• Severe Weather Safety Awareness Week
• Statewide Tornado Drill
• Spotter Trainings
• HAZARDOUS MATERIALS
• 9/11 (terrorism, etc.)