Communicating With Patients in the Digital Age
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Transcript of Communicating With Patients in the Digital Age
WHAT’S CHANGED?
• Digitalandsocialmediasuchaswebsites,socialnetworks,blogs,andonlinecommunitiesareuniversalinourlives.
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INTERNET AND SOCIAL MEDIA USE
AccordingtothePewResearchCenter:•84%ofU.S.adultsusetheInternet*
•71%ofonlineadultsusesocialmediasites*
2*http://www.pewinternet.org/2015/06/26/americans-internet-access-2000-2015http://www.pewinternet.org/2015/01/09/social-media-update-2014/
INTERNET AND SOCIAL MEDIA USE
• ThewidespreaduseofsitessuchasTwitter,Facebook,Google+,YouTube,Instagram,Pinterest,Slideshare,LinkedIn,Yelp,andHealthgradesbringsunprecedentedconnectivitytophysiciansandpatients.
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PHYSICIAN SOCIAL MEDIA USE3
AccordingtotheJournal of Medical Internet Research*:
•61%ofphysiciansusesocialmediaonceaweekormoretolookforinformation.
•46%saytheycontributenewinformationonsocialmediaonceperweekormore.
*http://health.usnews.com/health-news/news/articles/2013/01/01/docs-often-use-social-media-on-the-job-survey
SMARTPHONES
Smartphonesarefurtherfuelingtheriseinconnectivity.•2/3ofAmericansnowownsmartphones*andtheyusethemtowatchvideos,listentomusicorpodcasts,andforsocialnetworking.
• Smartphonesarealsofuelingtheriseofvideo.Becausesmartphonesmakeiteasytowatchandsharevideos,peoplearereadinglessandwatchingmore.
4*http://www.pewinternet.org/files/2015/03/PI_Smartphones_0401151.pdf
ONLINE VIDEOS578%ofadultsonlinewatchordownloadvideo.*
• Theyarewatchingvideosthatanswerspecificquestions,suchas“WhatcanIexpectaftermycolonoscopy?”or“ShouldIhaveaPSAscreening?”
*http://www.pewinternet.org/2013/10/10/video-the-rise-of-online-video/
YOUTUBE6• YouTubeisnowthenumbertwosearchengineafterGoogle.
• MorepeoplesearchonYouTubethanYahooorBingcombined.
• HospitalsystemsandphysicianshavebeenusingYouTube—inadditiontotheirwebsitesandblogs—toeducatetheiraudiences.
• TheMayoClinicYouTubechannelcurrentlyhasmorethan3,600videoswiththan20millionviews.
TWITTER AS A NEWS SOURCE7
• Twitternowhasmorethan200millionactiveuserswhopostmorethan400milliontweetsaday.
• Twitterhasbecomethe“new”newswireandmillionsofpeoplenowrelyonitasanewssource.
• IthassupplantedtheAssociatedPress,DowJones,andBloombergforbreakingnews.
CHANGING EXPECTATIONS8
Moreandmore,patientswanttointeractwithphysiciansonline.
• Onlineinformationshouldbeup-to-date,reliable,andeasilyaccessible.
• Physiciansmustconstantlyadapttheironlinepresencetomeettheseneeds.
CHANGING EXPECTATIONS
• Awebsitewithoutdatedcontentcanmakeyourhealthcareorganizationlookunprofessionalandirrelevant.
• Credibilitycanbelostbysimplynotkeepingawebsiteup-to-date.
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CHANGING EXPECTATIONS
Inadditiontokeepingyourwebsiteupdated,considerthefollowingtohelpconnectwithpatientsonline.
• CreateandmanageaLinkedInprofile.• Updateyourprofileinformationonphysicianreviewsites.
• Createyourownblogorcontributetoyourhospitalorspecialtysocietyblog.
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PROTECTION FOR A NEW ERA OF
MEDICINEABOUT TMLT:Withmorethan17,500physiciansinitscare,TexasMedicalLiabilityTrust(TMLT)providesmalpracticeinsuranceandrelatedproductstophysicians.Ourpurposeistomakeapositiveimpactonthequalityofhealthcareforpatientsbyeducating,protecting,anddefendingphysicians.www.tmlt.org
Find us on:
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