Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University
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Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University
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Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University. Lenses of Comm. 1) news -media stories 2) fundraising " sell” 3) educational / informative 4) behavior change/ action. Goals. A communication strategy Community focus – global impact - PowerPoint PPT Presentation
Transcript of Communicating Sustainability AASHE 2011 Shana Weber, PhD, Princeton University
Communicating SustainabilityAASHE 2011
Shana Weber, PhD, Princeton University
Lenses of Comm
1) news-media stories
2) fundraising "sell”
3) educational/informative
4) behavior change/action
GoalsA communication strategy
Community focus – global impact
Training students in intellectual rigor, versatility and expression
Peer-to-peer culture transformation through media arts
Fun!
Questions
What is the link between comm and culture change?
Why is communication under-valued?
Who can we partner with?
Can digital replace the physical?
Take-Aways
Develop a communication strategy
Demonstrate its value
Engage students
Build partnerships
Lobby for dedicated support