Communicating In The Social Space
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Communicating in the Social Space Presented by Justin Foster
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My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Transcript of Communicating In The Social Space
Communicating in the Social Space
Presented by Justin Foster
What is
Social Media?
Research & Survey• Smart phone v regular cell?
• How many on: Facebook? Twitter? LinkedIn?
• How often: daily, weekly, accidentally?
• Personal only v. personal/business use?
• Industry and peer usage?
• What inspired you to come?
• How many think this is still a fad?
How did we arrive here?
Social Trends• The Era of the Individual
• The Rise of Gen Y & Digital Natives
• No more business v. personal
Technology Adoption• 28% of US population has a DVR
• 272 million worldwide Social Networking users
• 40% of US cell phone users send text messages
• 65 million iPods sold in US by ‘09.
Democratization of Media• Fragmentation of media outlets
• Media business model in turmoil
• Return of the “citizen journalist”
The Perfect Storm
• Breakdown of traditional media
• Intense commoditization
• Access to technology
• Hyper-connected society
• Cheap and easy content.
What Does It Mean? • Old rules; new tools.
• Everyone is connected – or not.
• Transparency and authenticity are differentiators.
• We are all micro-brands.
• We are the media.
1:1 on a mass scale.
What is
Social Media?
6000 years of human behavior … with new
tools.
The Evolution1. Forums and message boards
2. Chat rooms and IM
3. Article commenting
4. Blogs
5. Social networking
6. Twitter
Web 2.0Definition – 2-way content; “Social Media”
> Social networking – Facebook, MySpace
> Social content – blogs, Twitter
> Social bookmarking – Delicious, StumbleUpon
> Social news – Digg, Newsvine
Startling Statistics• 300+% growth in 35-54 year old Facebook users.• 321 Million people on Facebook.• Feb 09 to April 09: 3 mill to 17 mill Twitter members• 1 billion page views of Twitter.• Average age on Facebook is 37.• Average age on Twitter is 42.• Fastest growing segment is women over 55.
Tricycle’s 5 Rules of Social Media
1. Social first; media second.
2. Person first; corporation second.
3. Keep it real.
4. Farming, not hunting.
5. Details matter.
3 Things to Do About It
1. Claim your real estate.
2. Don’t pee in the pool.
3. Be a storyteller.
Questions & Discussion
THANK YOU!Twitter: @brandmilitia
Facebook: /justinfoster
Personal blog: justinfoster.posterous.com
Company site: thetricycle.com
