Communicating in an Uncertain Future
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Eric Meadewww.ericmeade.com
[email protected] DC Chapter
April 23, 2014
COMMUNICATING IN AN UNCERTAIN FUTURE
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A COUPLE QUESTIONS
• What do you already know about communicating in the future?
• What three questions about communicating in the future would you love to have answered today?
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The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.
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LINEAR
OUR IDEAS ABOUT CHANGE HAVE EVOLVED
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S-CURVE
OUR IDEAS ABOUT CHANGE HAVE EVOLVED
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COMPLEX
Rational mind
Intuitive mind
OUR IDEAS ABOUT CHANGE HAVE EVOLVED
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2-5 years
5-20 yearsWhat our “rational minds” think may only be plausible within:
May actually occur in only:
THE CONSEQUENCES?
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• Alternative stories about the future• They bound uncertainty and explore major
pathways, some of which go beyond current expectations
• Their value to the:
Rational Mind Intuitive Mind
• Understand changes already underway
• Consider alternative outcomes
• Clarify assumptions so they can be tested
• Confound the rational mind to make room for the intuitive mind
• Relax assumptions• Provide a context
for developing a vision
SCENARIOS: WHAT AND WHY?
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This is the Aspirational Futures method developed by the Institute for Alternative Futures.
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There are other methods for getting into this intuitive space.
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• Always!!!• Specific situations:
– An organization is unprepared.– An organization is vulnerable.– A new leader arrives.– The old business model doesn’t work anymore.– Energy and morale are low.– An organization is starting to feel stale or
irrelevant.
WHEN IS THE FUTURE RELEVANT?
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FOUR SCENARIOS ON TECHNOLOGY AND SOCIETY• Smart
Technologies, Missed Opportunities
• Info, Info Everywhere (and not a drop to drink)
• An Integrated Knowledge Network
• Distributed Talent for Good
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SCENARIO 1
SMART TECHNOLOGIES, MISSED OPPORTUNITIES
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SCENARIO 1
SMART TECHNOLOGIES, MISSED OPPORTUNITIES
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SCENARIO 1
SMART TECHNOLOGIES, MISSED OPPORTUNITIES
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IN THIS SCENARIO…
• What is the role of the business communicator?• What skills and aptitudes are most important for
the business communicator to have?
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SCENARIO 2
INFO, INFO EVERYWHERE(AND NOT A DROP TO DRINK)
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SCENARIO 2
INFO, INFO EVERYWHERE(AND NOT A DROP TO DRINK)
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SCENARIO 2
INFO, INFO EVERYWHERE(AND NOT A DROP TO DRINK)
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IN THIS SCENARIO…
• What is the role of the business communicator?• What skills and aptitudes are most important for
the business communicator to have?
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SCENARIO 3
AN INTEGRATED KNOWLEDGE NETWORK
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SCENARIO 3
AN INTEGRATED KNOWLEDGE NETWORK
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SCENARIO 3
AN INTEGRATED KNOWLEDGE NETWORK
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IN THIS SCENARIO…
• What is the role of the business communicator?• What skills and aptitudes are most important for
the business communicator to have?
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SCENARIO 4
DISTRIBUTED TALENT FOR GOOD
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SCENARIO 4
DISTRIBUTED TALENT FOR GOOD
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SCENARIO 4
DISTRIBUTED TALENT FOR GOOD
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IN THIS SCENARIO…
• What is the role of the business communicator?• What skills and aptitudes are most important for
the business communicator to have?
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For the IEEE scenarios:http://www.ieee.org/about/research/world_scenarios_of_2030.pdfFor more about me:http://[email protected]
THANK YOU!