Communicating for Results 9e 11 Key Ideas Informative and Persuasive presentations Preparing...
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Communicating for Results
9e
11Key Ideas
•Informative and Persuasive presentations•Preparing informative presentations•Speaking from memory, brief notes and manuscript
Informative Presentations
1Copyright Cengage © 2011
Consider this . . . Consider this . . .
If you have brilliant ideas If you have brilliant ideas but can’t get them across, but can’t get them across, your brains won’t get you your brains won’t get you anywhere.anywhere.
Copyright Cengage © 2011 2
EXXON Valdez Oil Spill
Read or describe the case study Answer the following questions:
How did Markopolis use an informative memo?What could Markopolos have done differently when he realized the lack of knowledge the SEC had?
3Copyright Cengage © 2011
Types of informative presentationsTypes of informative presentations
Oral briefingDesign to present a summary of factsShort time period (15 minutes or less)Many times they are informal
Oral reportPresents complete details of a topicLonger period of time (
Copyright Cengage © 2011 4
High quality informative presentationsHigh quality informative presentations
Presents truthful, honest informationAvoids embellishment or exaggerationClear and understandableObjective facts used to support viewsTact used to preserve speaker’s self-
worthVisuals don’t distort facts or
relationships
Copyright Cengage © 2011 5
Tools to aid understandingTools to aid understanding
DefinitionStatement of what a thing is followed by
comparison and contrastUse of examplesRoot meaning of the word or features
DescriptionVivid detailed view of a topicUses figures of speech such as simile or
metaphor
Copyright Cengage © 2011 6
Tools to aid understandingTools to aid understanding
ExplanationStatement about the relationship
between itemsOften answers the questions of how,
what and whyNarration
Illustration pt storyTold with enthusiasm and vividness
Copyright Cengage © 2011 7
Basic Presentation OutlineBasic Presentation OutlineIntroduction (to capture attention)to capture attention)Body
I. Main Point A. B. C. II. Main Point A. B.III. Main Point A. B.
C.Conclusion (Summarize main points and closing(Summarize main points and closing thoughts)thoughts) ©
Jaso
n H
arr
is
Supporting materials:Supporting materials:explanation, examples, statistics, explanation, examples, statistics, quotes, visualsquotes, visuals
8Copyright Cengage © 2011
Preparing Informative PresentationsPreparing Informative Presentations
Analyze potential listeners Determine general topic Write exact purpose in one
sentence Plan body of presentation Prepare conclusion & intro Practice with notes/visuals
Anne D
ow
ie
9Copyright Cengage © 2011
Specific type of group Goal or purpose of group Size of group Characteristics of group Knowledge of group
© R
og
er
Pers
son
10Copyright Cengage © 2011
Analyzing potential listenersAnalyzing potential listenersWhen speaking When speaking OutsideOutside the organization, determine . . . the organization, determine . . .
Analyzing ListenersAnalyzing Listeners
How many people? Attendance by choice? What do they know about topic? Who are they? Do they know you? What is their attitude?
Dig
ital V
isio
n/G
ett
y
Imag
es
11Copyright Cengage © 2011
When speaking When speaking InsideInside the organization, determine . . . the organization, determine . . .
Identify General TopicIdentify General Topic
Fits requirements of assignment Will benefit and interest your
audience You already know a lot about You are interested in
Select a topic that . . Select a topic that . . ..
© Jaso
n H
arr
is
12Copyright Cengage © 2011
Exact PurposeExact Purpose
After hearing my presentation,
the audience will…
Write your purpose in a simple sentence beginning with . . .Write your purpose in a simple sentence beginning with . . .
Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.”
13Copyright Cengage © 2011
Plan the bodyPlan the body
Decide on your main pointsSelect method for organizing main
pointsCreate an outline or storyboardAdd verbal and visual supporting
materials
Copyright Cengage © 2011 14
Organizational methodsOrganizational methods
TopicalNo Chronological or causal relationshipMain points from most to least
importantSpatial
Follows a geographic patternUsed when you want to describe a
layout or locations
Copyright Cengage © 2011 15
Organizational methodsOrganizational methods
ChronologicalFollows a time patternUsed to present events in order of
occurrenceCausal
Main points have cause-effect relationship
Two main points – Cause and EffectUsed to discuss a problem and results
Copyright Cengage © 2011 16
Expand Ideas Into OutlineExpand Ideas Into Outline
Include two or more items per level
Capitalize first word in each level Indent each level Use standard numbering Use parallel wording
Basic outlining rules include . . .Basic outlining rules include . . .
17Copyright Cengage © 2011
Expand Ideas Into OutlineExpand Ideas Into Outline
Separate storyboard for each step
Title or thesis statement Sketch of planned visuals Supporting statements with
sources Transition sentence at bottom
Storyboards include . . .Storyboards include . . .
18Copyright Cengage © 2011
Prepare conclusionPrepare conclusion
Summary General - referring to the general topicSpecific – review main points
Closing thoughtFinal attention-getterGives the audience a challengeKeeps audience thinking about your
presentation
Copyright Cengage © 2011 19
Prepare introductionPrepare introduction
Capture the attention of the audience
Motivate audience to listenConvince audience the presentation
will benefit themPresent the thesis statement
Copyright Cengage © 2011 20
Practice PresentationPractice Presentation
Prepare speaking notes on note cards
Practice presentation Practice using visual aids
© Jaso
n H
arr
is
21Copyright Cengage © 2011
Speaking from memory Extemporaneous speaking Speaking from visuals Speaking from manuscript Impromptu speaking
Delivery MethodsDelivery Methods
Lon C
. D
iehl/Photo
Ed
it,
Inc.
22Copyright Cengage © 2011
Communicating for Results
9e
11Key Ideas
•Informative and Persuasive presentations•Preparing informative presentations•Speaking from memory, brief notes and manuscript
Informative Presentations
23Copyright Cengage © 2011