Commtech katherineclark
Transcript of Commtech katherineclark
Why Choose Social Media?
- Cost-efficient
- Connect with consumers
- Reach a broad audience
- Reach out to a specific audience
Magnolia’s Social Media Success- 1.35 million views for Blackfish
-Drinking Buddies No. 1 Indie movie on iTunes
Magnolia Picture’s Approach-Movie trailers promoted on news feeds
-Targeted prospective viewers using Facebook tools
FilmDistrict’sSocial Media Success-Over 2 million video views on Facebook for Insidious Chapter 2
-Insidious Chapter 2 Box Office opening 2x higher than predicted
FilmDistrict’sApproach-Multimedia marketing on social media
-Contests
-Interactive séance
-Movie trailers posted to Facebook newsfeeds
HBO’s Social Media Success-42,887 video views for Game of Thrones
-45 million viewers reached by advertisements
HBO’s Approach-Game of Thrones advertisements on Facebook timelines
-Facebook Reach Block to reach 100% of sought after demographic
-Game of Thrones advertisements on Facebook logout page
Resources
• "Facebook." HBO. N.p., n.d. Web. 16 Feb. 2015. https://www.facebook.com/HBO/photos/a.10150164248733933.338447.113408673932/10153088574773933/?type=1&theater.
• “Facebook." HBO. N.p., n.d. Web. 16 Feb. 2015. <https://www.facebook.com/HBO/photos/a.10150164248733933.338447.113408673932/10152389150653933/?type=1&theater>.
• "FilmDistrict." Facebook for Business. N.p., n.d. Web. 17 Feb. 2015. https://www.facebook.com/business/success/film-district.
• "HBO." Facebook for Business. N.p., n.d. Web. 17 Feb. 2015. https://www.facebook.com/business/success/hbo.
• “Magnolia Pictures.” Facebook for Business. N.p., n.d. Web. 17 Feb. 2015.
• https://www.facebook.com/business/success/magnolia-pictures