CommsDay Melbourne Congress 2016: Ruckus Wireless
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Transcript of CommsDay Melbourne Congress 2016: Ruckus Wireless
1
The RevolutionWill Not Be Televised
David WhiteRuckus Wireless
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Characteristics of The New IP Network• Open
�̵OpenStack, Open Daylight, Open APIs, Shared Spectrum, Open for Business
• Flexible�̵Moving workload where it is needed
• Converged�̵Wired and Wireless
• Best of Breed�̵Customer gets to choose what they want
• Virtual�̵Because that is the new reality….except for one important item...
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You Cannot Virtualize RF, People!
• User experiencestarts and ends here!
• Next wave ofinnovation starting:
�̵New PHYs for IoT�̵mmWave 802.11ad�̵802.11ax in 2018…
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Wi-Fi and LTE: A Tale of Two Galaxies
Wi-Fi• Unprecedented scale• Amazing price/performance• Fast evolution• Two bands cover the planet• 80% of data consumption• 100% attach rate to tablets• Wi-Fi calling on the rise
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Wi-Fi and LTE: A Tale of Two Galaxies
LTE• Seamless roaming and authentication• Voice services very reliable • Spectrally efficient• Power efficient per bit
Each wants what the other has…
But, Both Sides Have Challenges
Wi-Fi• Not perfectly seamless• Voice services still not perfect quality• Security still a concern• Spectrally inefficient
LTE• Way too many bands• FDD vs TDD• Low attach rate in tablets• More expensive than Wi-Fi • Not a“go to” tool for Enterprise
MU-MIMOis awesome!
Why can’t I useunlicensed spectrum?
Spawning a Plethora of Proposals…
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LTE-U /LTE-LAA LWA MuLTEfireTM OpenGTM Wi-Fi
Control Licensed spectrum
Licensed spectrum
Unlicensed 5 GHz
spectrum
Coordinated Shared
spectrum(e.g. 3.5 GHz U.S.)
Unlicensed 2.4 and 5 GHz
spectrum
DataLicensed + Unlicensed
5 GHz
Licensed + Unlicensed
5 GHz
Unlicensed5 GHz
Coordinated Shared
spectrum(e.g. 3.5 GHz U.S.)
Unlicensed
Spectrum Cost High High Lowest Low Lowest
Multi-Operator No No Yes Yes Yes
Who Operates? MNOs MNOs Anyone Anyone Anyone
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Cellular Generation Timing Characteristics
3G ~2001 Data introduced to voice network
4G ~2011 IP-based technology for voice & data
OpenG ~2017 Use of shared spectrum for cellular
5G ~2020 Ultra broadband for wireless & IoT
OpenGTM Technology – The Next Big ThingThe Future is
Shared Spectrum
Indoor Cellular Market Opportunity is Under Served
Source: Mobile Experts
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DAS is focused on large venues• Takes 12+ months from start to finish • Requires service providers to collaborate • Average cost ~$2-5 / sq ft, 8-10x cost of Wi-Fi
A more economical solution is needed• Support for multiple operators• CapEx & OpEx borne by the venue/ enterprise• Wi-Fi economics, deployment simplicity• Venues can sell coverage to Operators
Wi-Fi-like deployment, operation,and cost model is needed
* Buildings between 10,000 and 200,000 square feet per U.S. building CBECS data, April 2015
100
10,000s
Millions
100s Million
Stadiums
AirportsConvention
Hotel
Hospital
Hi-Rise Office
Hi-Rise Residential
Light Industrial
Univ 50,0
00 b
uild
ings
tota
ling
~18M
sq
feet
1.5M
bui
ldin
gs to
talin
g52
M s
q fe
et*
DA
S TA
MR
ucku
s TA
M
AddressableMarket is Sizable
Number of BuildingsTypes of Buildings
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The Case for OpenGTM Platforms
Best of Both Worlds Multi-Operator Enterprise
Channel Driven
Benefits of LTE
Deploys like Wi-Fi
BYOD
Shared Costs
Fast Roll-Out
Simplicity
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Everybody Wins With OpenGTM
Building &Business Owners Mobile Operators Alternative
Service Providers
• Multi-Operator Support• Affordable• Familiar Enterprise Channel• Simple Management & Setup• Capacity and Coverage• Integration with Wi-Fi
• Business owner pays• Enterprise channel deploys
faster and more broadly than MNO can deploy
• 150 MHz not co-channel with Macro spectrum
• Can enter LTE market without licensed spectrum
• Deliver through a managed services play
• Integrates with Wi-Fi• Not forcing UE ecosystem
3.5 GHz LTE+ Wi-Fi
Wi-Fi only
Neutral Host Cellular OpportunityConverged Indoor Wireless Network
MNO EPC
LTE-Ready Wi-Fi AP
3.5 GHz LTE
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Wall MountWi-Fi AP + LTE
upgrade moduleCBRS LTEBase Station
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Thank You