Software that makes your marketing measurable.

Cheat Sheet:

Common Client Questions

2014

Which questions matter most to your clients?

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Agency Execution – How well is Legacy performing?

o Am I on track during this campaign? If not, where am I off track?

o Did I meet all of my objectives? If not, by how much did I miss them?

o Did my sales or other performance metrics rise due to the campaigns?

o What was my total ROI on this campaign?

Pernod Sales Performance – Is my product selling?

o Which bars are selling more or less of our product? How do we change that?

o How do we rank in specific regions? Where do we need to invest further?

o Did bar sales increase?

Competitive Intelligence – What are my competitors doing?

o What trends are emerging?

o What is going on with my competitors? (e.g., new product releases, promotions)

o Are any competitors taking share away from me? Why?

o What are prices on other brands? How are these trending?

Consumer Insights - What did consumers think of my brand?

o What is my brand's awareness? How does it compare to comps?

o How often was my brand mentioned on social media? What did people have to say about it?

o Did I increase my sentiment with consumers?

o Did people use the coupons we handed out?

o Are there certain demographics / psychographics that are particularly attracted to my brand?

o Are consumers advocating for my brand?

Channel Insights – How is the channel handling my brand?

o Who are my venue staff members recommending? Why?

o Which venues should we be keeping? Which should we be removing based on their performance?

o Which venues are trending upward in popularity?

o Are venues delivering on the promotions they are supposed to be conducting?

o Are venues showing / stocking things per our agreements?

Software that makes

your marketing

measureable.

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