Commo NeoMilestone April 5, 2005 Slide Commo Neo Milestone April 5, 2005 Slide 1.

Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide11

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OutlineOutlineTeam IntroductionTeam IntroductionProblem & SolutionProblem & SolutionGoals & ObjectivesGoals & ObjectivesCommo NeoCommo Neo: How does it work?: How does it work?Potential ProblemsPotential ProblemsPhase 0 – Important CS410 DatesPhase 0 – Important CS410 DatesPhase 1 – Proof of ConceptPhase 1 – Proof of ConceptPhase 2 – Critical DesignPhase 2 – Critical DesignPhase 3 – Production & Out YearsPhase 3 – Production & Out YearsConclusionConclusion

Team IntroductionTeam IntroductionProblem & SolutionProblem & SolutionGoals & ObjectivesGoals & ObjectivesCommo NeoCommo Neo: How does it work?: How does it work?Potential ProblemsPotential ProblemsPhase 0 – Important CS410 DatesPhase 0 – Important CS410 DatesPhase 1 – Proof of ConceptPhase 1 – Proof of ConceptPhase 2 – Critical DesignPhase 2 – Critical DesignPhase 3 – Production & Out YearsPhase 3 – Production & Out YearsConclusionConclusion


Group IntroductionGroup Introduction

Clint WinfreyClint Winfrey Mike HedrickMike Hedrick Greg TurnerGreg Turner

Jeremy HoeslyJeremy HoeslyAllen DanielAllen DanielShane TynerShane Tyner


Ever Lose Ever Lose Something?Something?


A Painful ExampleA Painful Example


The ProblemThe ProblemLeaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.Leaving personal items behind Leaving personal items behind can cost time and money.can cost time and money.


Our SolutionOur Solution

Commo NeoCommo NeoFrom Latin From Latin commoneocommoneo::to remind, remember, to remind, remember, recollectrecollect

Source: Source: Online Latin-English Translator by Djun KimOnline Latin-English Translator by Djun Kimhttp://sunsite.ubc.ca/LatinDictionary/


ObjectivesObjectivesDesign a device that…Design a device that…

is portable enough to be worn or is portable enough to be worn or carriedcarried

can track multiple itemscan track multiple items

will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her

is battery-operatedis battery-operated

is programmable and customizableis programmable and customizable

Design a device that…Design a device that…

is portable enough to be worn or is portable enough to be worn or carriedcarried

can track multiple itemscan track multiple items

will alert the user if items exceed a will alert the user if items exceed a certain distance from him or hercertain distance from him or her

is battery-operatedis battery-operated

is programmable and customizableis programmable and customizable


What It Will DoWhat It Will DoLocate the item by beeping Locate the item by beeping faster and/or louder as the user faster and/or louder as the user gets closer to the lost itemgets closer to the lost itemUse a database of items that Use a database of items that the user carriesthe user carriesAllow the user to add/delete Allow the user to add/delete items from the databaseitems from the databaseAllow the user to activate or Allow the user to activate or deactivate tracking of a given deactivate tracking of a given device (e.g. an item is device (e.g. an item is intentionally left at home)intentionally left at home)

Locate the item by beeping Locate the item by beeping faster and/or louder as the user faster and/or louder as the user gets closer to the lost itemgets closer to the lost itemUse a database of items that Use a database of items that the user carriesthe user carriesAllow the user to add/delete Allow the user to add/delete items from the databaseitems from the databaseAllow the user to activate or Allow the user to activate or deactivate tracking of a given deactivate tracking of a given device (e.g. an item is device (e.g. an item is intentionally left at home)intentionally left at home)

✔✔


What It Won’t DoWhat It Won’t DoHave an alerting mechanism Have an alerting mechanism on the articles themselveson the articles themselves

Interfere with other Interfere with other Bluetooth-enabled devicesBluetooth-enabled devices

Run on disposable batteriesRun on disposable batteries

Suffer from low computing Suffer from low computing power (due to recent power (due to recent advances in cell phone advances in cell phone technology)technology)

Have an alerting mechanism Have an alerting mechanism on the articles themselveson the articles themselves

Interfere with other Interfere with other Bluetooth-enabled devicesBluetooth-enabled devices

Run on disposable batteriesRun on disposable batteries

Suffer from low computing Suffer from low computing power (due to recent power (due to recent advances in cell phone advances in cell phone technology)technology)

✘✘

Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide1111Functional Functional

Component Component DiagramDiagram


Bluetooth Bluetooth HardwareHardware

BlueCore™ 2 SpecificationsBlueCore™ 2 SpecificationsSingle-chip BluetoothSingle-chip Bluetooth®® solution with integral solution with integral

ROMROM

Fully qualified Bluetooth systemFully qualified Bluetooth system

Bluetooth v1.1 and v1.2 specification Bluetooth v1.1 and v1.2 specification compliantcompliant

Low Power 1.8V operationLow Power 1.8V operation

Minimum external componentsMinimum external components

Integrated 1.8V regulatorIntegrated 1.8V regulator

UART bypass modeUART bypass mode

Packaging options: CSP, VFBGA or Plug-n-Go Packaging options: CSP, VFBGA or Plug-n-Go (LFBGA with integral balun, filter, matching)(LFBGA with integral balun, filter, matching)

BlueCore™ 2 SpecificationsBlueCore™ 2 SpecificationsSingle-chip BluetoothSingle-chip Bluetooth®® solution with integral solution with integral

ROMROM

Fully qualified Bluetooth systemFully qualified Bluetooth system

Bluetooth v1.1 and v1.2 specification Bluetooth v1.1 and v1.2 specification compliantcompliant

Low Power 1.8V operationLow Power 1.8V operation

Minimum external componentsMinimum external components

Integrated 1.8V regulatorIntegrated 1.8V regulator

UART bypass modeUART bypass mode

Packaging options: CSP, VFBGA or Plug-n-Go Packaging options: CSP, VFBGA or Plug-n-Go (LFBGA with integral balun, filter, matching)(LFBGA with integral balun, filter, matching)

SourceSource: CSR <: CSR <http://www.csr.com/products/bc2range.htm>>


Competition Competition MatrixMatrix


Potential ProblemsPotential ProblemsProduction costs may exceed our Production costs may exceed our estimates.estimates.

Battery consumption may result in Battery consumption may result in significantly shorter operating times.significantly shorter operating times.

Weather may affect the product.Weather may affect the product.

Customer interest may be limited at our Customer interest may be limited at our price point.price point.

Production costs may exceed our Production costs may exceed our estimates.estimates.

Battery consumption may result in Battery consumption may result in significantly shorter operating times.significantly shorter operating times.

Weather may affect the product.Weather may affect the product.

Customer interest may be limited at our Customer interest may be limited at our price point.price point.


Risk ChartRisk Chart

11 22

44

33

Like

liho

Like

liho

odod

ConsequenConsequencece

11Consumer & design Consumer & design

cost acceptancecost acceptance

22 Social impactsSocial impacts

33 Design & implementation Design & implementation limitationslimitations

44Bluetooth technical Bluetooth technical

hurdleshurdles


SBIR Phase 0SBIR Phase 0Product InceptionProduct Inception

January 12January 12 Initial project ideasInitial project ideas

February 1-3February 1-3 Presentation IPresentation I

March 1March 1 Feasibility PresentationFeasibility Presentation

April 5April 5 Project Plan PresentationProject Plan Presentation

April 14April 14 Preliminary WebpagePreliminary Webpage

May 3May 3 Final Presentation/Web Page/ SBIR Final Presentation/Web Page/ SBIR ProposalProposal


SBIR Phase 1SBIR Phase 1Proof of ConceptProof of Concept

Development of lab prototype that successfully proves the Development of lab prototype that successfully proves the conceptconceptInclude hardware needed to prove feasibility of the conceptInclude hardware needed to prove feasibility of the concept$100,000 maximum awarded$100,000 maximum awarded6 month time span6 month time span

Assumptions/requirements:Assumptions/requirements:40% overhead40% overheadOffices at ODU including desks, internet access, electricity, Offices at ODU including desks, internet access, electricity, etc.etc.Any hardware needed must be purchasedAny hardware needed must be purchasedAt least 50% of work done by the teamAt least 50% of work done by the teamSalaries paid to the small businessSalaries paid to the small businessNo legal feesNo legal feesNo money from grant can go to pay for marketingNo money from grant can go to pay for marketing

Development of lab prototype that successfully proves the Development of lab prototype that successfully proves the conceptconceptInclude hardware needed to prove feasibility of the conceptInclude hardware needed to prove feasibility of the concept$100,000 maximum awarded$100,000 maximum awarded6 month time span6 month time span

Assumptions/requirements:Assumptions/requirements:40% overhead40% overheadOffices at ODU including desks, internet access, electricity, Offices at ODU including desks, internet access, electricity, etc.etc.Any hardware needed must be purchasedAny hardware needed must be purchasedAt least 50% of work done by the teamAt least 50% of work done by the teamSalaries paid to the small businessSalaries paid to the small businessNo legal feesNo legal feesNo money from grant can go to pay for marketingNo money from grant can go to pay for marketing


SBIR Phase 2SBIR Phase 2Critical DesignCritical Design

2 year time span2 year time span

$750,000 awarded$750,000 awarded

Assumptions/requirements:Assumptions/requirements:

Same as in Phase 1Same as in Phase 1

Everybody used in the project is gainfully Everybody used in the project is gainfully employed when not actively participating employed when not actively participating on a project taskon a project task

2 year time span2 year time span

$750,000 awarded$750,000 awarded

Assumptions/requirements:Assumptions/requirements:

Same as in Phase 1Same as in Phase 1

Everybody used in the project is gainfully Everybody used in the project is gainfully employed when not actively participating employed when not actively participating on a project taskon a project task


SBIR Phase 3SBIR Phase 3Production & Out Production & Out

YearsYearsManagement planManagement plan

Marketing planMarketing plan

Funding planFunding plan

Management planManagement plan

Marketing planMarketing plan

Funding planFunding plan


Management PlanManagement PlanThe The rightright team for the job! team for the job!

Meetings every Tuesday at 5:00PMMeetings every Tuesday at 5:00PM

Communication via Internet and telephoneCommunication via Internet and telephone

Deadlines and progress checksDeadlines and progress checks

TestingTesting

How do we measure success?How do we measure success?

Are there testing risks?Are there testing risks?

The The rightright team for the job! team for the job!

Meetings every Tuesday at 5:00PMMeetings every Tuesday at 5:00PM

Communication via Internet and telephoneCommunication via Internet and telephone

Deadlines and progress checksDeadlines and progress checks

TestingTesting

How do we measure success?How do we measure success?

Are there testing risks?Are there testing risks?


Organizational Organizational ChartChart

SBIR Phase 1SBIR Phase 1

Blue boxes indicate outside experts


Organizational Organizational ChartChart


Blue boxes indicate outside experts


Marketing PlanMarketing Plan

What age group?What age group?SourceSource: Bureau of the Census: Bureau of the Census

Implement our product in a cell phone and Implement our product in a cell phone and target cell phone users.target cell phone users.Implement our product in a cell phone and Implement our product in a cell phone and target cell phone users.target cell phone users.

Who uses cell Who uses cell phones?phones?SourceSource: IT Facts: IT Facts

<<http://www.itfacts.biz/index.php?id=P2821

>>

What wireless What wireless network?network?

SourceSource: Twin Kings Communication: Twin Kings Communication<<http://tk.com/wireless/top10.html>>


Marketing PlanMarketing Plan

Price point less than $100Price point less than $100

Customer gets security of valuables unavailable until Customer gets security of valuables unavailable until nownow

Business gets higher returns utilizing COTSBusiness gets higher returns utilizing COTS

We realize profit…We realize profit…

Whenever a customer purchases a cell phone equipped Whenever a customer purchases a cell phone equipped with our product or additional transceivers from uswith our product or additional transceivers from us

In the form of service fees if our customer purchases In the form of service fees if our customer purchases our service through a wireless service providerour service through a wireless service provider

Price point less than $100Price point less than $100

Customer gets security of valuables unavailable until Customer gets security of valuables unavailable until nownow

Business gets higher returns utilizing COTSBusiness gets higher returns utilizing COTS

We realize profit…We realize profit…

Whenever a customer purchases a cell phone equipped Whenever a customer purchases a cell phone equipped with our product or additional transceivers from uswith our product or additional transceivers from us

In the form of service fees if our customer purchases In the form of service fees if our customer purchases our service through a wireless service providerour service through a wireless service provider


Market Survey Market Survey AnalysisAnalysis

Have you ever lost Have you ever lost something?something?

Would you buy a Would you buy a product that alerts product that alerts

you?you?


Funding PlanFunding Plan

National Science FoundationNational Science FoundationDivision of Design, Manufacture, & Industrial Division of Design, Manufacture, & Industrial InnovationInnovationDeadline: June 8, 2005Deadline: June 8, 2005

CIT Corporate Giving ProgramCIT Corporate Giving ProgramCommercial Finance GroupCommercial Finance GroupNo deadlineNo deadline

National Science FoundationNational Science FoundationDivision of Design, Manufacture, & Industrial Division of Design, Manufacture, & Industrial InnovationInnovationDeadline: June 8, 2005Deadline: June 8, 2005

CIT Corporate Giving ProgramCIT Corporate Giving ProgramCommercial Finance GroupCommercial Finance GroupNo deadlineNo deadline


Cost Breakdown &Cost Breakdown &Profit AnalysisProfit Analysis

Initial Production (Units)Initial Production (Units) 50,00050,000Initial Selling PointInitial Selling Point $99.99$99.99Production CostProduction Cost $50.00$50.00Profit Per UnitProfit Per Unit $49.99$49.99Initial Cost for UnitsInitial Cost for Units $2,500,000$2,500,000Number of Units Sold To Meet CostNumber of Units Sold To Meet Cost 25,25325,253Gross SalesGross Sales $4,999,500$4,999,500Profit (50,000 units)Profit (50,000 units) $2,499,500$2,499,500

Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2288Work Breakdown Work Breakdown

StructureStructureWSBWSB Task NameTask Name DurationDuration

CNCN Commo NeoCommo Neo 851 days851 days

CN.OCN.O ConceptionConception 83 days83 days

CN.1CN.1 Proof of ConceptProof of Concept 132 days132 days

CN.2CN.2 Critical DesignCritical Design 456 days456 days

CN.3CN.3 Production & Out YearsProduction & Out Years 180 days180 days

OverviewOverview

WSBWSB Task NameTask Name DurationDuration


CN.OCN.O ConceptionConception 83 days83 days

CN.0.1CN.0.1 Team FormationTeam Formation 5 days5 days

CN.0.2CN.0.2 Initial ConceptInitial Concept 20 days20 days

CN.0.3CN.0.3 Feasibility of ProjectFeasibility of Project 29 days29 days

CN.0.4CN.0.4 MilestoneMilestone 31 days31 days

CN.0.5CN.0.5 Approval ProcessApproval Process 27 days27 days

CN.0.6CN.0.6 Website DevelopmentWebsite Development 55 days55 days

CN.0.7CN.0.7 Website ApprovalWebsite Approval 0 days0 days

CN.0.8CN.0.8 Project ApprovalProject Approval 0 days0 days

CN.0.9CN.0.9 SBIR ProposalSBIR Proposal 0 days0 days


Commo NeoCommo Neo Milestone • April 5, 2005 • SlideMilestone • April 5, 2005 • Slide2299Work Breakdown Work Breakdown

StructureStructureWSBWSB Task NameTask Name DurationDuration


CN.1CN.1 Proof of ConceptProof of Concept 132 days132 days

CN.1.1CN.1.1 Assemble Team Assemble Team 5 days5 daysCN.1.2CN.1.2 Prototype DevelopmentPrototype Development 50 days50 days

CN.1.3CN.1.3 Prototype TestingPrototype Testing 90 days90 days

CN.1.4CN.1.4 DocumentationDocumentation 90 days90 days

CN.1.5CN.1.5 Creative Writing AssignmentCreative Writing Assignment 14 days14 days

CN.1.6CN.1.6 Descriptive Writing AssignmentDescriptive Writing Assignment 14 days14 days

CN.1.7CN.1.7 Budget White PaperBudget White Paper 12 days12 days

CN.1.8CN.1.8 User ManualUser Manual 13 days13 days

CN.1.9CN.1.9 Phase II SBIR Grant ProposalPhase II SBIR Grant Proposal 10 days10 days


WSBWSB Task NameTask Name DurationDuration


CN.2CN.2 Critical DesignCritical Design 456 days456 days

CN.2.1CN.2.1 Assemble Team Assemble Team 12 days12 days

CN.2.2CN.2.2 Prototype DevelopmentPrototype Development 50 days50 days

CN.2.3CN.2.3 Prototype TestingPrototype Testing 90 days90 days

CN.2.4CN.2.4 DocumentationDocumentation 90 days90 days



ResourcesResourcesAvailable resourcesAvailable resources

Bluetooth technologyBluetooth technologyBluetooth chipsBluetooth chipsCell phone processorCell phone processorInput/Output (phone keys and screen output)Input/Output (phone keys and screen output)

Expected resourcesExpected resourcesDatabase softwareDatabase softwareDevice softwareDevice softwareManpower through employeesManpower through employeesTesting of the productTesting of the productBluetooth networkingBluetooth networking

Available resourcesAvailable resourcesBluetooth technologyBluetooth technologyBluetooth chipsBluetooth chipsCell phone processorCell phone processorInput/Output (phone keys and screen output)Input/Output (phone keys and screen output)

Expected resourcesExpected resourcesDatabase softwareDatabase softwareDevice softwareDevice softwareManpower through employeesManpower through employeesTesting of the productTesting of the productBluetooth networkingBluetooth networking


ConclusionConclusion

Commo NeoMilestone April 5, 2005 Slide Commo Neo Milestone April 5, 2005 Slide 1.

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