CommNexus Social MediaSpecial Interest Group

Angela HillThe Future of Social

The New Marketing Environment

There are always invisible costs that make the challenge of being an effective social marketer harder.

Free Isn’t Free

Today, I will reveal 10 of the hottest social software tricks for aggregation, automation, and engagement with your online audience.

10 Secrets to Social Success

Viral HeatPerfect for social listening, engagement with key influentials, cultivation of customer groups, and customized search threads of key topics.

Secret #1: Listening

HootSuitePerfect for monitoring activity across multiple social platforms such as: Linkedin, Twitter, Facebook, etc.

Secret #2: Engagement

OnlyWirePerfect for connecting your blog to over 50+ social media sites for instant posting the moment your blog post goes live.

Secret #3: Automation

bit.lyPerfect for tracking your content via a URL shortener generated as blog posts, articles, white papers, or case studies across multiple platforms.

Secret #4: Tracking

GoSquaredPerfect for a different, visual-based interpretation of your website’s performance.

Secret #5: Analytics

CrazyEggPerfect for tracking the interaction of actual users on your website to make decisions such as what items should be clickable and more.

Secret #6: Heat Maps

AdStackPerfect for multi-variate testing of designs, calls to action, messaging, and imagery within your emails and landing pages.

Secret #7: Multi-Variate Testing

BlueHornetPerfect for virtual email engagement via your Email Software Platform (ESP) that automates part of the sales process and prequalifies leads for your sales team.

Secret #8: Triggered Campaigns

Multiple Applications & MasheryPerfect for making your various software systems talk to one another.

Secret #9: API Integration

HubSpotPerfect for spying on potential prospects that are unwilling to fill out a form on your website.

Secret #10: Big Brother

But wait, there’s more…