Commission Only Proposal Template

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PROPOSAL

Commission Only Sales & Lead Generation

2011


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CONTENTS

Page#

Section 1: INTRODUCTION 4

Section 2: OUR PROPOSAL 12

Section 3: PROPOSED COMMISSION STRUCTURE 24

Section 4: OUR PROFILE 25


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DISCLAIMER

The information in this proposal shall not be disclosed outside Company Name and shall not be duplicated, used or disclosed in wholeor in part for any purpose other than for the intended use, provided that if an Agreement is reached with Darrell Hill Consulting

Limited as a result of or in connection with the submission of this proposal, Company Name shall have the right to duplicate, use or

disclose the information to the extent provided by the contract. This restriction does not limit the right of Company Name to use

information contained in the proposal if it is obtained from another source without restriction.


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SECTION1:INTRODUCTION

With the commoditisation of products in the financial services industry evidencing itself on a daily basis, financial institutions such as

investment banking firms, insurance companies and commercial banks are making strategic decisions on how to differentiate

themselves in an ever-competitive market and as such, many are focusing on bold enhancements and extensions to their entire sales

operations as a primary differentiator.

Sales strategies that include rewards for results and the use of technology serve as an underlying principle, which can greatly

reduce the cost companies spend on acquiring new customers and can also extend the reach of their products and services.

Commission Exchange is a commission-only sales agency that specialises in using

integrated technology to acquire new customers, generate sales opportunities and actual

sales for companies; and charges a standing commission on all sales generated.

Commission Exchange employs a series of online and offline technology based strategies

to primarily generate sales prospects which are verified and qualified as ready to buy

before they are routed to your sales department, allowing your representatives to

efficiently focus their time on provisioning, ultimately leading to higher close rates and

improved revenue growth for your firm.

Commission Exchange has two pronged core focus areas: The first is corporate facing

and the second is consumer facing. The corporate facing prong increases sales for

companies by charging a commission on sale we assist in generating, whilst the

consumer prong offers loyalty, incentive and rebate schemes funded with the

commissions we receive.

Commission Exchange

We provide commission based selling

services armed with leading technologies

to extend your sales process.

Because we trust our strategy so much,

we bear the risk of any base resources

and technology cost associated with

acquiring new customers for you.

All we ask for is a standing commissionon the lifetime sales you generate from

the customer that we acquire for you.


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Our proposal is simple; Let us help you get new customers and sell your products and services at no upfront cost to you, only pay us

a commission on a periodic basis after we sell or the customer buys.

An outline of how this work, how we go about using technology to generate sales and sales prospect and our approach to lead

management is outlined in the sections below.


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Benefits to you and the business case for using Commission Exchange

We believe our proposition is uniquely qualified because it is relevant, i.e. it provides a solution of real value that meets your firms

present needs. It is professional, given that industry standard world-class process will be followed and software systems selected.

It is practicable, since it can be fully delivered and supported locally and it is realistic, because it can be started within a

reasonable time frame. Furthermore, it is holistic and future-proof since it will remain relevant to meet growth and changing

needs and business objectives

Employing a commission on sales strategy will allow Company Name to maintain a substantial competitive presence with minimal

fixed investment in overhead and technology infrastructure. Once delivered, a commission on sales strategy through Commission

Exchange will enable:

1. Lower cost of customer acquisition:The ability for Company Name to acquire customers at a cost cheaper than the fullyloaded cost of employing salespeople. We guarantee personalised and high quality technology based strategies for customer

acquisition and sales at a cost 15 to 40 percent lower than your cost for direct sales or in-house alternative.

2. Risk transfer: From a financial perspective, commission is a method of transferring the risks attached to generating newrevenue away from you towards us; after all, you dont pay out until after we have delivered. Because we trust our strategy

so much, we bear the cost of any base resources such as salaries and technology associated with acquiring new customers for

you.

3. Access to talent and operational expertise: We use sophisticated technologies and have strategic alliances, which givesus access to your potential customers that reside in Nigeria and abroad such as USA and UK. You get access to customer

acquisition operational best practice that would be too difficult or time consuming to develop in-house.

4. Simple, yet effective way of increasing revenue: Too many customers dont hurt businesses that have ambitions. Weare very good at sniffing and finding business opportunities, turning these opportunities into potential customers and

ultimately into sales for Company Name.


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Were in the business of using technology to generate and convert leads to sales.

At Commission Exchange, we value technology above anything else. The technology we use at Commission Exchange works

extremely hard to meet the goals of our clients and their customers, their sales goals and the goals of the company at large.

How does it work?

Commission Exchange does not collect or handle cash on your behalf. All we provide is a sale in principle i.e, a sales prospect.

Commission Exchange

We generate leads through our

technology systems i.e prospect

contacts us after our marketing

campaigns.

Commission Exchange

We qualify leads and sell your

products i.e we interact with

prospect to obtain more information

and make a sale.

Commission Exchange

We distribute leads i.e we submit

prospect to you where prospect is

ready to buy and we are not able to

close sale.

Company Name

You follow up with prospect where

technical and expert intervention is

required and close sale.

Company Name

You convert prospect to customer;

collect cash and embark on account

opening procedures.

Company Name

You pay us a commission for al l sale

and prospect transactions on an

agreed periodic basis

SALES LEADS


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How we use technology to generate leads and sale prospects

Our lead generation strategy involves the use of a series of sophisticated and technology assisted activities, which we carry out on

our proprietary data through our own service offering. These strategies put us in a good position to interact with a wide array of

consumers across the globe, which we then filter and pre-qualify before embarking on any

product or service specific marketing pitch.

1.Access to Local Consumer Lists and Global Intelligent DatabasesWe have partnered with international and local marketing firms to gain access to consumer

lists (Business to Consumer and Business to Business) that contain over 4million direct and

electronic mailing addresses. These addresses are opt-in which means that all recipients

are in agreement of receiving marketing campaign information. Commission Exchange

through Darrell Hill Consulting has access to The Global Database of Nigerians in Diaspora

(GDND) created by NIDO; A database of self certified sophisticated investors interested in

Nigeria through Afrifunding; and an exhaustive list of individuals who have expressed

interest in consuming financial services in Nigeria through researchist.info

2. Incentive MarketingThis is the core of our business and is based on the principle of cash-back marketing

whereby we use the commission you pay us to fund an array of loyalty and benefits

schemes that is only available to our member customers who transact with you. We have created a platform where all our customers

can submit their transactions with our partners and request for their incentives to be awarded. Incentive based marketing helps us

maintain loyalty with our customers and also acts as a control activity to ensure that we earn all commissions due to us from our

participating partner companies.

Commission Exchange

We market our brand and business.

Customers will find you through our

business.

As a control, Commission Exchange

maintains constant correspondence with

prospective customers through incentive

marketing.

We offer various forms of incentives to

consumers who buy products and

services from our participating member

organisations. We fund these incentives


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3. Online Employee Benefits SchemesCommission Exchange has partnered with Daluzzi who runs an employee benefits scheme that works with the best retailers in Nigeria

under the Daluzzi Corporate Discounts brand, to provide market-leading offers backed up by great service to staff of participating

corporate companies, and their families giving them immediate access to a wide portfolio of supplier discounts and offers. Our

partnership with Commission Exchange will leverage on our incentive marketing strategy that will guarantee a corporate audience to

your services and products. Staff of some of the biggest companies in Nigeria will get to know about your products and this, we

believe will greatly increase sales and revenue for your firm.

4. Email Marketing & Campaign ManagementWe own a powerful opt-in email marketing platform that helps us more easily leverage data and quickly automate and optimize email

campaign management. This relies on data obtained from our B2C consumer lists filtered according to specific requirements and

criteria. The result: we have deeper customer engagement, greater marketing efficiency and increased Return On Investments. Our

email marketing features include: Powerful data segmentation, On-demand reporting and analytics and best-in-class deliverability

reaching a wide array of potential customers and buyers of your products and services.

5. Interconnected Search MarketingWe invest a huge amount of financial and human resources on ensuring that our partner information website is always visible from

any search engine and we are part of an inter-connection of websites that share ping links and reference materials, which encourage

visitors to stay within the ringed network thereby increasing member chances of a sale. This strategy also ensures that our website

ranking stays high and within a competitive return from internet search engines thereby increasing our visibility in search engine

result pages (SERPs). We also make use other search engine marketing strategies such as the use of search engine optimization,

paid placement, contextual advertising, and paid inclusion.


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Channel Planning

Today's marketing channel options are extensive - Internet marketing, search engine marketing (SEM), direct mail marketing, email

marketing, telemarketing, webinars, public relations, and more. Properly integrating these options requires a careful, detailed analysis

and strategic plan. Commission Exchange builds an effective sales generation channel plan by:

Understanding your market position, Best Prospect Profile and how your prospects buy the products and services your firmoffers

Researching the most effective options for reaching your target prospects in their buying cycle Studying your current, and where available, your competition's sales generation efforts Developing a thoughtful mix of channels that will best accomplish the goals of sales lead generation for your company

The plan may include enhancements to or tests within your current efforts, or testing entirely new channels.


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Commission Only Proposal Template

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