Commission Memorandum -...
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Commission Memorandum REPORT TO: Honorable Mayor and City Commission FROM: Brit Fontenot, Economic Development Director Daryl Schliem, Bozeman Tourism Business Improvement District Liaison SUBJECT: Tourism Business Improvement District (TBID) FY 19 Work plan and Budget MEETING DATE: June 4, 2018 AGENDA ITEM TYPE: Consent RECOMMENDATION: Review the attached FY 19 TBID Work Plan and Budget materials prepared by Bozeman Area Chamber CEO and Tourism Business Improvement District Liaison Daryl Schliem. If approved by the City Commission, the TBID FY 19 Work Plan and Budget Proposal will be adopted as part of the City of Bozeman’s FY 19 Budget. BACKGROUND: The mission of the Bozeman Tourism Business Improvement District (BTBID) Board of Trustees is to promote tourism that generates room nights for lodging facilities in the City of Bozeman, Montana by effectively marketing our region as a preferred travel destination. The Bozeman Tourism Business Improvement District was created by Resolution No. 4182 in 2009. Additional information regarding the District and District Boundaries is contained in Resolution No. 4172. Ordinance No. 1765 created the Board of Trustees to implement the District in August of 2009. The first meeting of the BTBID was held September 30, 2009. 252
Transcript of Commission Memorandum -...
Commission Memorandum REPORT TO: Honorable Mayor and City Commission FROM: Brit Fontenot, Economic Development Director
Daryl Schliem, Bozeman Tourism Business Improvement District Liaison
SUBJECT: Tourism Business Improvement District (TBID) FY 19 Work plan
and Budget MEETING DATE: June 4, 2018 AGENDA ITEM TYPE: Consent RECOMMENDATION:
Review the attached FY 19 TBID Work Plan and Budget materials prepared by Bozeman Area Chamber CEO and Tourism Business Improvement District Liaison Daryl Schliem. If approved by the City Commission, the TBID FY 19 Work Plan and Budget Proposal will be adopted as part of the City of Bozeman’s FY 19 Budget. BACKGROUND:
The mission of the Bozeman Tourism Business Improvement District (BTBID)
Board of Trustees is to promote tourism that generates room nights for lodging facilities in the City of Bozeman, Montana by effectively marketing our region as a preferred travel destination. The Bozeman Tourism Business Improvement District was created by Resolution No. 4182 in 2009. Additional information regarding the District and District Boundaries is contained in Resolution No. 4172. Ordinance No. 1765 created the Board of Trustees to implement the District in August of 2009. The first meeting of the BTBID was held September 30, 2009.
252
Liaisons:
The City Commission liaison for this board is Mayor Cyndy Andrus. Acting in an
advisory and administrative role, the Director of the BTBID Board of Trustees is Executive Director Daryl Schliem with the Bozeman Convention and Visitor Bureau.
This board has seven members appointed by the City Commission. Board
members must be owners of real property subject to the jurisdiction of the BTBID or a family appointed representative of a real property owner. Current Members: UNRESOLVED ISSUES:
None at this time.
FISCAL EFFECTS: To be determined. ATTACHMENTS:
253
1) FY 19 TBID Work Plan and Budget
Report compiled on: May 17, 2018
254
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en
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rea
s.
259
Opp
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unit
ies
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260
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261
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273
Dem
ogr
aphi
csV
isit
ors
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rba
n D
we
llers
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ille
nnia
ls,
Yo
ung
Fam
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s,
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s w
ith
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tire
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inte
r E
nth
usia
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ngs
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pe
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le o
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ss w
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fo
cus
on
te
chn
olo
gy, a
gric
ult
ure
, ed
uca
tio
n, p
rofe
ssio
nal
ass
oci
atio
n a
nd
tra
de
ass
oci
atio
ns
Film
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on
tin
ue
to
wo
rk w
ith
Mo
nta
na
Film
Off
ice
to
pro
mo
te B
oze
man
as
pre
mie
r fi
lmin
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cati
on
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rts
Tou
rnam
en
ts a
nd
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nts
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rom
ote
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zem
an f
or
lacr
oss
e, s
occ
er a
nd
bas
ebal
l to
urn
amen
ts o
uts
ide
of
Mo
nta
na
Hig
h S
cho
ol A
sso
ciat
ion
•Su
pp
ort
mo
me
ntu
m o
f n
atio
nal
ly r
eco
gniz
ed r
un
s su
ch a
s R
un
to
th
e P
ub
an
d t
he
Bo
zem
an M
arat
ho
n.
•Tr
adit
ion
al s
po
rts
tou
rnam
ents
, bo
th s
tate
wid
e an
d r
egio
nal
274
Inte
rest
s64%
Scenic
Drivin
g
42%
Day H
ikin
g
42%
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life
Wa
tchin
g
31%
Natu
re P
hoto
gra
phy
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ationa
l S
hoppin
g
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Car/
RV
Cam
pin
g
23%
Vis
itin
g O
ther
His
torical S
ites
22%
Vis
it L
ocal B
rew
ery
16%
Vis
itin
g M
useum
s
14%
Vis
itin
g L
ew
is &
Cla
rk S
ites
10%
Fis
hin
g/F
ly F
ishin
g
9%
Skiin
g/S
now
board
ing
8%
Vis
it F
arm
ers
Mark
et
8%
Din
osaur
Att
raction
21
275
Ove
rall
Go
als
•C
on
tin
ue
to b
uild
ou
r em
ail m
arke
tin
g lis
t
•Ex
pan
d o
ur
inb
ou
nd
mar
keti
ng
wit
h r
ein
tro
du
ctio
n c
amp
aign
s ea
ch s
easo
n
•Ta
rget
ed m
essa
gin
g
•B
road
en g
eogr
aph
ic t
arge
ts w
hile
tai
lori
ng
the
mes
sage
•C
olla
bo
rate
wit
h s
tate
an
d lo
cal p
artn
ers
to p
rom
ote
eas
e o
f ac
cess
•C
reat
e sh
ort
fo
rm v
ideo
s
•In
vest
in c
oo
per
ativ
e o
pp
ort
un
itie
s fr
om
sta
te, r
egio
nal
an
d lo
cal p
artn
ers
276
23
Spri
ng C
reat
ive
277
TBID
FY1
8 B
udge
t
24
Consum
er
Advert
isin
g$604,0
00.0
0
Gallatin V
alley T
ourn
am
ent
Com
mitte
e$85,0
00.0
0
Airline I
ncentives
$125,0
00.0
0
Airline M
ark
eting
$120,0
00.0
0
IPW
$10,0
00.0
0
Mark
eting S
upport
$166,0
00.0
0
Photo
s/V
ideo U
pdate
s$10,0
00.0
0
Oth
er/
Gra
nts
$80,0
00.0
0
TOTAL
$1,200,000.00
278
CV
B F
Y18
Bud
get
Consum
er
$133,2
00
Mark
eting S
upport
$70,9
09
Join
t Ventu
res
$48,0
00
Fulfillm
ent
$12,0
00
FAM
Tours
$5,0
00
TOTAL
$269,109.00
279
