ComMetrics

2008_06_16

ComMetrics UniversityCoffee Break Webinar Nr. 22

Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes

3 Tipps fuer Social Media Monitoring und ROI – 2011 Trends

3 tips for social media monitoring and ROI: trends for 2011

webinar video, slides & podcast at: http://university.commetrics.com/?p=1049

Blog post http://commetrics.com/?p=11254

Presented by:

http://My.ComMetrics.com - free blog benchmarking

http://info.cytrap.eu/?p=134 social media trends 2011

http://info.cytrap.eu/?p=176

ComMetrics blog checklist 2011

Prof. Urs E. Gattiker , Ph.D.

ComMetrics

_Who is your presenter?

Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114

My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –

CyTRAP Labs.

We have delivered social media marketing solutions and monitoring

tools for all kinds of organizations, including Financial Times,

European Commission, Netjets, Red Cross and ...

Ultimately, we help them to improve their customer relationship

management, beat their competition, and close more business.

2010_11_30

_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_ check out http://My.ComMetrics.com

2010_11_10

ComMetrics Blog Impact index:

==> http://howto.commetrics.com/?page_id=16

a composite index based on several mezzo indices including the ComMetrics Health Check, ComMetrics Footprintand more

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Case – Swissinfo.ch

versus sf.tv

#1 convince federal gov. to keep paying Sfr. 25mio / yr

Challenge sf.tv = 2 mio unique visitors / 6.7 x each month vs.

swissinfo.ch 971,000 /2.6 x each month

Strategy: cut shortwave radio, use Internet – provide good infos

about world affairs, refugees, etc. Investigative news

2010_11_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Case – Swissinfo.ch

versus sf.tv

#1 convince federal gov. to keep paying Sfr. 25mio / yr

Challenge

Strategy: cut shortwave radio, use Internet – provide good infos

about world affairs, refugees, etc. Investigative news

Solution re-define target audience = Swiss abroad, influencers,

tourists, business people, diplomats

re-define content – 9 languages Saudi human rights

2010_11_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_My objective is:

Have you walk away with a clear understanding that

- purpose drives what you measure

- without proper theory – measurement is probably wrong

- Specific, Manageable, Actionable, Relevant, Trending - SMART metrics =

taking action

Best, talk to us – We can help

2010_11_30

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

ComMetrics

_3 Why it matters – 3 gold nuggets for today

1 What is the objective

2 Should we measure pageviews, bounce rate?

3 Smart (Specific, Manageable, Actionable, Relevant, Trending) metrics – live by it

http://university.commetrics.com/?p=1049

2010_11_30

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

ComMetrics

-difficult because how do you measure engagement?

=> operationalize (hours of volunteer work,

number of visits a month)

- are you after sales or customer contacts

- waiting for a table in a restaurant, reducing customer complaints,

2010_11_30

_1 What is objective

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_2 What should we measure - theory

- Point 1 – what is the purpose? Decides what we must measure

- bounce rate: or is it maybe the readers from other blogs or

- The Economist that spend

> 12 or more minutes reading

> 2 or so additional pages as well

70 more readers – 2 sign up for software as a service

- Download our latest book on measurement tips and tricks

http://Facebook.Gattiker.name (become a fan – go to EXCLUSIVE)

2010_11_30

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_3 SMART metrics

= taking action

- time reading on your site

- action – post comment on

site where we get hits

& people spend 13:45

minutes readon on our

blog

==> because our target

audience 2010_11_30

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_One last thing....

1 - define the purpose, what you want to accomplish

2 - measurement theory – am I measuring the right stuff – see point 1

3 – Smart metrics means taking action once the numbers are in

More infos: http://commetrics.com/?p=11254

2010_11_30

>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

ComMetrics

2008_06_16

ComMetrics University

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

info@CyTRAP.eu Google Talk

www.ComMetrics.com URL

Coffee Break Webinar Nr. 23

Tuesday December 14, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes

3 Tipps fuer Social Media Monitoring und ROI – 2011 Trends

3 tips for social media monitoring and ROI: trends for 2011

webinar video, slides & podcast at: http://university.commetrics.com/?p=1049

Blog post http://commetrics.com/?p=11254

Presented by:

Prof. Urs E. Gattiker , Ph.D.