To Profit or Not to Profit: The Commercial Transformation of the Nonprofit Sector
Commercial TV: Information for profit
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Transcript of Commercial TV: Information for profit
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Commercial TV:
Information for profitMedia English 2
Fall 2011Ryukyu Daigaku
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History• First televisions were developed in the 1930s.• Popularity grew in late 1940s, after the war. • Early programs mimicked live radio. • “Golden era” in 1960s and 1970s.
• In America, huge audiences for three networks.
• By mid-1980s, cable TV arrived. • More choices = smaller audiences.
• Definition of “mass” media begins to change.
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Economics• Radio began in U.S. as a commercial
enterprise. • Not operated by government but regulated. • Private companies insist on profit system. • Advertising is foundation of private media. • Now in digital world, advertisers are worried
about TV’s ability to reach customers.
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Early programs• They were produced live in studios. • More like theater (plays) than movies.• Evolved to focus more on social realities during
Golden era but sought largest audiences possible.
• Today, that has changed. • Emphasis is on cinematic productions.
• High quality lighting, cameras, sound.• Complicated stories. • Tight formulas.
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Vitameatavegimen
I Love LucyYear
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U.S. vs. Japan TVU.S.
• Huge markets allow expensive productions.
• Reality TV series now highly popular: American Idol, Dancing with the Stars, Survivor.
• Limited public broadcasting on PBS.
• Comedy: Mostly satire for younger audiences.
Japan• Fewer expensive
dramas.
• More music and variety.
• Much more comedy for all ages.
• NHK sets standards with serious programming.
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Most watched
in USA50.15 million
M*A*S*H, last episodeFeb. 28, 1983
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BEIJING OLYMPICS
OPENING CEREMONIES
984 MILLION +842 MILLION ON CCTV
CHINA
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Cable & Satellite TV• Result of technological improvements.• Created new emphasis on capturing smaller,
tighter markets – driven by demographics.• Age, gender, ethnicity, nationalism. • Allowed advertisers to target audiences
more carefully. Aimed ads specifically at viewers.
• Created big new demand for content (shows).
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TV’s Effects• How we decide• How we socialize• How we live at home• How we see ourselves and others
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TV’s Doubtful future• Advertisers fear the web and DVRs. • Tablets and other screens• Apple into the market – new challenge?• Mobile TV• What happens to traditional TV?
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The End
•Turn off the TV!