Commercial Television through the years.

By Rebeca Fagundez

The History of Australian Television “Good evening and welcome to television.”

Bruce Gyngell, 16 September 1956. – First ever words spoken on Australian Television

James Dibble: Reading of the first news bulletin on ABC in 1956.

• Statistics: By 1956 only 1% of Sydney’s population had a television set.

•Most programs had stars that came from radio. E.g. Graham Kennedy

•Colour television was introduced on March 1st 1975.

http://cultureandrecreation.gov.au/articles/populartelevision/

• http://www.televisionau.com/

Brian Henderson

Daryl Summers and Ossie Ostrich on Hey, Hey it’s Saturday, it premiered on October 6Th 1971.

Commercial Channels

tccp.com.au

“Still the One”

“Seriously”

Originally Channel 0 which began mid 1960s

“Gotta Love it”

5 FTA channels

Pay per view television- such as Foxtel began in 1992

Community channels-TVS launched 2006.

Televisions Landscape Today

• Now 99% of households own a television set. • Reality TV and games shows are popular.• Highly influenced by American (U.S.A) programming.• 3-5 hours is the time, the Average Australian spends

watching TV and also 94% of people would turn their televisions on during the week

• Introduction to new HD channels- Freeview

http://www.roi.com.au/index.php/general_marketing/tv_advertising_v_s_internet_advertising.html

Issues

• Television today is being rapidly threatened by the shift to online media, for example, television shows are being shown on the internet. Television viewing for those 24 and under had decreased by 10% in the past 10 years due to the internet.

• The notion that commercial Australian Television is predominantly white.

• The elites in media holding a large portion of broadcasting power in television ie Kerry Matthew Stokes, the Packer family, Macquarie Media group.

• The view that some television programming leads to social change such as violence in society.

Freeview television commercial- displays the changing nature of

television • http://www.youtube.com/watch?v

=tTZ93-thSqs&feature=related

Bruce Gyngell

This commercial was run simultaneously across all 5 free to air channels at its premiere.