COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized...

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COMMERCIAL PRESENTATION 2015 Advertising Marketing Department – 3er ACU 2015

Transcript of COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized...

Page 1: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

COMMERCIAL PRESENTATION 2015

Advertising Marketing Department – 3er ACU 2015

Page 2: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

A DIFFERENT WAY TO DISCOVER HISTORY

Th

e m

agaz

ine

A DIFFERENT MAGAZINE

LA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination

A great quality magazine with a special deep

aproach to the published contents, but still in

an objective, entertaining and documented

way.

A different way to discover History, thanks to

innovative infographics, wide photograph

coverage and prestigiuos professionals

collaborations.

1

2

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Page 3: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

Dat

a MAIN DATA

READERSHIP CIRCULATION

173.000 readers

21.335 copies

Source: EGM 3º ACUM 2015 / OJD July 2014-june 2015

Page 4: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

Pro

file

READERS PROFILE

GENDER

AGE

SOCIAL CLASS

LEVEL OF STUDIES

o 68% men o 32% women

o 8% 14 to 24 years o 34% 25 to 44 years o 42% 45 to 64 years o 16% more than 65 years Mean Age: 46 years

o 38% has degree studies

o 50% high- middle/high class o 37% middle social class

Our commercial strength lies on our great quality readership due to its purchasing power as well

as its social status: very trained, asking for exclusive and high quality products.

Source: EGM 3º ACUM 2015

We have a well defined target , on the one hand young university students who take history as a rewarding entertainment and, on the other hand, middle aged men with higer education,

intellectuals with a great purchasing power.

Page 5: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

Se

ctio

ns THE WIDEST INFORMATION

EDITORIAL

LIVING HISTORY

CALEIDOSCOPIUM

AND MUCH MORE

READERS´ LETTERS ALL IS HISTORY DOSSIER

Page 6: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

We

b

THE PAST JUST AT ONE CLICK

UPDATED HISTORY AT ONE CLICK

The magazine has a new website where you can find all the updated information as

well as many other sections...

Live the past from the present.

Venture on the online version of La Aventura de la Historia.

READERSHIP

PAGE VIEWS

71.257 unique users

Source Omniture August 2015

104.071 page views

Page 7: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

So

cial

ne

two

rks THE PAST JUST AT ONE CLICK

¡722.095 LIKES!

¡26.355 FOLLOWERS!

*Data ssnn a 11 december 2015

Page 8: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

ORBYT, OUR NEW BET ON FUTURE

Extra Charge: 10 % over rate

You can enjoy History in a different way, thanks to the PDF format of the magazine in Orbyt.

Orbyt is an information support for those readers who wants to be up to date at anytime, everywhere, using any device. O

rbyt

Page 9: COMMERCIAL PRESENTATION 2015 - Unidad EditorialLA AVENTURA DE LA HISTORIA is the specialized magazine in history dissemination A great quality magazine with a special deep aproach

RATES 2016

2015

Page

GENERAL

Double page

½ Horizontal page

½ Vertical Page

Strip Ad

PREMIUM SPACES

Back cover

Interior of cover

1ST RHP

1ST LHP

Inside back cover

BOX MEASSURES

HIGH WIDE

BLEED MEASSURES

HIGH WIDE

Page Double page ½ horizontal page ½ vertical page Strip ad

Back cover Interior of cover 1st rhp 1st lhp Interior back cover

GENERAL

PREMIUM SPACES