Commercial Internet Connectivity in every village - Towards Doubling Rural GDP in India
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Transcript of Commercial Internet Connectivity in every village - Towards Doubling Rural GDP in India
Commercial Internet Connectivity in every
village - Towards Doubling Rural GDP in India
Ashok JhunjhunwalaTeNeT Group, IIT Madras, Chennai, [email protected]
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The Dream
Current Rural GDP in India = Rs 650 Crore
For a Population = 65 Crore people
GDP / Person = Rs 10000
DOUBLING Rural GDP
Rs 20000 / Person
Rural Prosperity
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Agriculture
AnimalHusbandry
Agricultural Processing
Industry
IT-Based Services
Trade & Commerce
Rural Wheel of Prosperity - The Wealth Creators
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•Finance•Commerce•Training &
Information
Rural Wheel of Prosperity – The Enablers
Agriculture
AnimalHusbandry
Agricultural Processing
Industry
IT-Based Services
Trade & Commerce
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Agriculture
AnimalHusbandry
Agricultural Processing
Industry
IT-Based Services
Trade & Commerce
Enabling Finance, Commerce and Training and Information
The Key Enabler
is
Communications
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How does one connect Rural India
India has 600,000+ villages 650 million people
can Rural India afford Connections?
Need Technology Sustainable Business Model Organisation which can think and act Rural
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102.1
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3.9 1.9 1 0.3 0.30
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3 9 13 18 26 42 65 112
HH Income in thousand Rs/month
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H in
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Serving people with incomes ofless than a dollar a day
75% rural households can spend barely Rs 120 per month on telecom
Rs spend per month on Telecom by HH assuming 4% of income can be spent on Telecom
120 360 520 720 1040 1680 2600 7000
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n-Logue uses innovative Technology to connect Rural India
To PSTN
To Internet35/70 kbps Internet plus simultaneous telephone
• Rs 8000 per line price
•1 million lines in 03-04
BSNL has fibre connectivity to most Talukas CorDECT WLL developed at IITM
• provides a telephone line and Internet connection in 30 Km radius
• can connect 85% of Indian villages• start-up costs very low
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Aggregate Demand
Entrepreneur-driven telephone booths (STD PCOs) introduced in 1987
• night-time long distance charges reduced by a factor of 4
Today• 950,000 STD PCOs covering every street of
smallest town• generate 25 % of total telecom income• 300 million people use these PCOs
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N-Logue : A Rural Service Provider aggregate demand into a kiosk using
Rs 50000 (including taxes) per Kiosk providing telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC
• plus Indian language software, video conferencing software, training and maint
set up by a village entrepreneur on the line of STD PCOs• needs only Rs 3000 per month to break even
Organisations with Innovative Business Models
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1] - Equipment
A Computer
With Speakers and Microphone
A Web Camera
Printer
An Internet Connection
A Power Backup
Local Language Applications
At under Rs 50,000
n-Logue Deployment Strategy
Application & Content Providers
Telephone Backbone
Internet Backbone
Scope:•1 –3 Talukas•25 Km radius, 2000 sq km•4 – 500 K population•2 - 5 towns•300 -400 villages
LSP
Banks
ACCESS CENTRE
500 + Connections (at least 1 in each village)
Connections:•Individuals•Government
— schools and PHCs• Kiosks
$ 1000 / KioskKIOSK
OPERATOR
BanksMicro Finance Organisations
Word-processor in Indian Languages
Multi-lingual Office PackageIITM -
Chennai Kavigal
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Video-conferencing from OOPS/IITM
Communicating with the Communications Minister (Shri Thirunavakarasu)
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The Agricultural Expert is no longer far away …
AfterBefore
In a Village in Madurai, the Lady’s Finger (Okra) crop
was turning white
The problem was sent to the
experts at the Department of
Rural Extension, Madurai
Agricultural College and
Research Centre who diagnosed it
as “Yellow Mosaic disease”
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Savings
The Farmer’s
Field
Saving to farmer - Rs 1.5 Lakhs
Cost of Information - tens of Rupees
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The Vet is On The Net …
•This goat had a wound near its mouth and could not eat for a week
• The advice from the doctor cured its problem in 2 days
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Emergencies are no longer Calamities …
In the village of T Pudupatti, all hens are dying one by one. The symptoms for these hens are: First, their weight reduces and finally, their necks shrink. At this stage they die immediately. Until now, 300 hens have died in this way. How do we stop this? Please give us a solution immediately. From A. Sakkarai"
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… because Help is at Hand
A visit from the Government Veterinary Officials to vaccinate all hens
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Epidemics can be prevented with a Doctor on Call
A potential epidemic of Chicken Pox was halted by a simple email to the right people
Instant response from the Government Doctors
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Ordinary People have a Voice …
This is Veeramani - a man with disabilities
His job was to operate the pump for the Village Overhead Tank
The Village Head removed from his job and gave the post to one of his relatives
Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching a photograph of himself
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Even the Chief Minister is not far away …
A letter came back from the CM’s Cell asking that he be reinstated
In response to the CM’s letter, the BDO sent instructions to the Village Head that he given back his job - permanently
58276
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Eye Care
• An email is sent to the Aravind Eye Hospital with a photograph attached
• The patient is told that her problem was not serious and could wait for some time
• The Benefits?1) She saved a visit to the
hospital2) She knows she has to
make that visit after 2 months
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Online Consultations
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General Health – An Online Clinic with a Doctor
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Talking to an Agricultural Expert
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Video-conferencing (6 kiosks in conversation)
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Bridging the Digital Divide – Computer Education for Rural Children
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Digital Studio – Low cost Photography
Photograph taken with a Web Camera
Photograph at Printing
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Can Kiosks become Micro-banks?
TeNeT and n-Logue working with ICICI Bank Remote Bill Payment Rural ATM Micro-finance Remittance
Credit and Product Marketing is one of the biggest requirement of Rural India
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Knowledge and Training
Another Driver of Rural Prosperity Information Dissemination and Knowledge
Enhancement
Need a Virtual University in every Districtto enable this
Basic Structure would• Consist of a Central Hub • And Knowledge Extension Centres in every village
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The Extension Centre
• Virtual Extension of the University
• Located in Every Village
• Enhanced Village Internet Kiosk equipped with
•Computer(s)•Internet Connection•Web Camera and Multimedia
•Power backup•Local Language Software
• Run by a local person who is trained to facilitate the learning process
There will about 1000 such Extension Centres in Every
District
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To Sum Up
Doubling of Rural GDP will change India
Finance, Commerce, Training & Information are key
Wireless Internet can enable these
Internet in Rural Area is the key Infrastructure for a prosperous India