Commerce and Digital Content “Trends, successes and what to avoid”

Zoe Ellis- Moore, JLL

Technology has become

marketing.the holy grail of

Putting in place theskills required, anefficient process and the supportingtechnology.

Need to understandconsumers better andcustomise the deliveryof communications.

Create a bridgebetween customerexperience and themarketing process.

Scaling our capability

processes.with automated

Establishing a warroom to respond toSocial Media chatterand create relevantstories that engagewith audience.

Personalising marketingand web pages.

Delivering timely andrelevant content.

performance indicators. Establishing key

overshadowed byhas spent too longMarketing operations

tactical approach

It has never been moreimportant to use datato map consumers DNA, then take these insights

experience.

and use them to delivera flawless customer

THE STRATEGY:

Beating the competition with good client insights. Cross selling our services

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What do JLLwant to be known for?

Timing of opportunity

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Creative and

concept

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Linking physical and digital

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Visual, memorable and shareable

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Social mentions

were skewed

towards the UK.

#foodinfashion was

boosted by JLL

employee posting.

2323

#foodinfashion

featured in 11% of

total MAPIC social

content.

Maximising theclient experience.

THE RESULT:

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What to avoid

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Marketing

not a

is amarathon

sprint.

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Zoe Ellis-Moorelinkedin.com/in/zetail

@Zetail #FoodInFashion