Coming Soon! Spidermania Kaspersky Swisse Case Histories ... · Guardians of the Galaxy. Kaspersky...

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INTERNATIONAL NEWSLETTER 2014 Q3 Issue

The most widely accepted movie ticket on the planet!

Spidermania Kaspersky Swisse Coming Soon! Case Histories

Discover What’s Coming…

Steve Apesos | Vice President Strategic Alliances Quantum Rewards, A Fandango Company Office: 617-435-0100 [email protected]

SpiderMania in U.S.

Quarter 1 2014

Fandango Rewards was caught up in the sticky web of SpiderMania with 14 different Amazing Spiderman 2 movie promotions conducted during the month of May and June. The latest movie release featuring the Marvel Comic’s hero generated huge interest from big brands in the U.S. from Revlon, Amazon and Kellogg’s and large retailers such as Best Buy and Walmart. Promotion programs included sweepstakes, DVD/Bluray sales a n d b u y - o n e - g e t - o n e campaigns. The film received mixed reviews, but was a box office success grossing over $700 million worldwide against a production budget of $200 million.

Spidermania Kaspersky Coming Soon! Case Histories


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Swisse

Kaspersky as Global Client with Marvel’s Guardians of the Galaxy

Quarter 1 2014




Navigator INTERNATIONAL NEWSLETTER 2014 Q3 Issue

KASPERSKY NEW GLOBAL CLIENT Kaspersky, the Russian technology company and worldwide developer of secure content and threat management systems, is conducting its first international promotion with Fandango Rewards in the U.K. The promotion is movie-specific in partnership with the August release of Marvel’s Guardians of the Galaxy. Kaspersky is distributing 20,000 codes to existing customers who sign up for an upgrade to their existing mobile security software. Kaspersky is planning to do other programs with Fandango Rewards internationally in other licensed countries over the next year. The U.K. promotion is being programmed managed by Filmology.

Swisse

Quarter 1 2014

Spidermania Kaspersky Swisse Coming Soon! Case Histories


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Swisse Wellness Rio 2 Australia

Consumers who spent $25 or more on Swisse products in one transaction from a participating Chemist Warehouse, My Chemist or Discount Vitamin Stores were entitled to redeem a single adult movie voucher to a screening of Rio 2. Customers were required to take an in store entry form complete the entry form and send in along with their original purchase receipt confirming their purchase of $25 or more on Swisse products during the promotional period. Alternatively, the claimant could go to www.swissemovieoffer.com.au and complete the online entry form, providing requested details and upload a copy of their receipt. Valid customers were sent a code and a link to a website, where they could download and print off their ticket to Rio 2.

Quarter 1 2014



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TV Purchase Creates Double Pass or 6 Months of Movies Australia

Consumers who purchased a participating TCL TV were eligible to receive either a generic double movie pass or 6 months worth of movies depending on the model purchased. To claim, entrants were required to ‘like’ the TCL Electronics facebook page as instructed on the in store flyer, which then allowed them to access the claim site. From there, entrants were required to enter all requested details and upload a copy of their purchase receipt. Valid entrants were then emailed a unique code and a link to a separate, customised website where they could download and print of their double movie pass. Consumers who were eligible for 6 month of movies were emailed a code each month, until a total of 6 codes and 6 double passes have been received .

Swisse

Quarter 1 2014



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Mexico Johnnie Walker Red Label

This versatile and vibrant whisky brand decided to launch an initiative to reward its base of loyal customers with a special edition card where they can receive rewards. Cards where deliver through a series of activations in nationwide POS. Customers had to register in a customize website to activate his/her card. The registration allows us to generate data mining for future marketing actions. This annual rewards plan consists in a monthly movie ticket for a year.

ACDelco

The global leader in automotive replacement parts and related service, ACDelco, supported its promotional activities in POS delivering a single All promotional activities have the purpose to boost automotive replacement parts nationwide sells.

Swisse

Coming Soon! Spidermania Kaspersky Swisse Case Histories ... · Guardians of the Galaxy. Kaspersky...

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