Comics as digtial content

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Comic Strips | Web-Comics | Brand Mascots 1 ORANGE RADIUS ARTS PRIVATE LIMITED ComicBlitz by ORANGE RADIUS ARTS PRIVATE LIMITED

Transcript of Comics as digtial content

Page 1: Comics as digtial content

Comic Strips | Web-Comics | Brand Mascots

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ComicBlitzby

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Content Publishing Mediums Comics Vs others

Medium “Ease of implementation”, which includes a mix of parameters like concept creation, Turnaround time, and cost.

Medium requirement of attention span from consumer unlike videos, webinars, interactive games etc.

WHY

COMICS

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Type of Comics

Web-comic 1. Info-graphic 2. Serialized

Graphic Novel1. Static

2. Motion comics

Comic Strips 1. Static

2. Interactive

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Increasing Consumption of Comics as Digital Content

With reducing attention span, content consumption is becoming largely visual. It is evident from the trend that major content production sites like Buzzfeed, 9Gag, pinterest have a separate section for comic based content. Notable is the popularity of “theoatmeal.com” , Garbage Bin, thevigilidiot, menstrupedia in digital media.

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ORANGE RADIUS ARTS PRIVATE LIMITED 5

WHO we areWHO we areOrange Radius Arts Private Limited is a publishing firm into Comics and Graphic Novels targeting Indian and International Audiences.

We create new-age original content, weaving stories around various genres ranging from Slice of Life, fantasy, Mystery, Humor, Mythology and more.

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PARSHU is our flagship

Superhero comic title.

We have launched three issues in this

series ‘Origins’, ‘Rise of the Warrior’ and

‘Retribution’ and have received an overwhelmingly

positive response from comic readers

for the next-gen Indian Superhero

character.

PARSHU is our flagship

Superhero comic title.

We have launched three issues in this

series ‘Origins’, ‘Rise of the Warrior’ and

‘Retribution’ and have received an overwhelmingly

positive response from comic readers

for the next-gen Indian Superhero

character.

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BLIND SPOT is a 4-story

illustrated anthology launched recently

where we experimented with

various styles and genres.

Each story was illustrated by a

different artist.

Blind Spot was covered across

various newspaper and hailed as

ushering in a new era in Indian Comics.

BLIND SPOT is a 4-story

illustrated anthology launched recently

where we experimented with

various styles and genres.

Each story was illustrated by a

different artist.

Blind Spot was covered across

various newspaper and hailed as

ushering in a new era in Indian Comics.

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Entertain to Build Awareness

Fanta, launched an Interactive Graphic Novel featuring the animated Fanta crew that appears in the brand's television commercials in 2013. Called the Play Fanta franchise, the characters connect with the core consumer base of teens through the graphic novel's digital storytelling on playfanta.comhttp://adage.com/article/news/fanta-launches-play-fanta-a-global-graphic-push/

Effective utilization and application of Comics in Brand Strategies

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A series of comic strips by Dr Cathy Leamy to promote healthy lifestyle amongst the middle aged couple. It had a “mascot family” and how they improved their daily lifestyle to fight and prevent diabetes. The strips were released on Blogs and other social media, and are apt for health related communication.

Educate to Influence Consideration

Effective utilization and application of Comics in Brand Strategies

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Google commissioned a Webcomic to explain the inner workings of Chrome Browser API to developer community. http://www.google.com/googlebooks/chrome/small_00.html

Oatmeal did a Quirky Comic on the benefits of Tesla Model S, the electric car from Tesla motors with 185K FB shares and 10K Tweets. http://theoatmeal.com/comics/tesla_model_s

Convince to Drive Sales

Effective utilization and application of Comics in Brand Strategies

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OUR WORK- A GLIMPSE

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Contact Us

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RAVEESH MOHAN(Director- Orange Radius Arts)[email protected]

PRIYANK LOONKER(Senior Partner- Orange Radius Arts)[email protected]

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THANK YOU