comfortable shotrongy

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ACKNOWLEDGEMET First of all I would like to show my heartiest gratitude to the Almighty ALLAH who makes us able to successful compilation of this Business Plan. Then my gratitude goes to Mr.Sazib miyah , Our honorable supervisor and lecturer in Begum Rokeya University,Rangpur,who always supported us to make this Business Plan appropriately and those friends who gave me essential information to make this Business Plan.

Transcript of comfortable shotrongy

Page 1: comfortable shotrongy

ACKNOWLEDGEM

ETFirst of all I would like to show my

heartiest gratitude to the Almighty ALLAH who makes us

able to successful compilation of this Business Plan. Then my

gratitude goes to Mr.Sazib miyah  , Our honorable supervisor and

lecturer in Begum Rokeya University,Rangpur,who always

supported us to make this Business Plan appropriately and

those friends who gave me essential information to make this

Business Plan.

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 Executive summary: This Business plan has played an important role regarding to the

commencement of “comfortable shotrongy”, a casual Bangladeshi carpet. The proposed business plan forecast approximately TK5,00,000 for total finance, launching and subsequent growth of the themed Bangladeshi shotrongy in rangpur, one of big city in Bangladesh and Located in shotrongypara. The concept is to supply authentic Bangladeshi shotrongy in the exotic way. Providing cultural experience for the locals and maintaining the interest to the Bangladeshi shotrongy among foreigners. The highly priced carpet rarely patronized by the middle class families and business people, mainly due to the high pricing. Our purpose is to tap this target markets through carefully designed marketing and sales program, current and future market analysis, staff training and positioning of the business.

“COMFORTABLE SHOTRONGY”

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Industry Analysis In the year 2014, a survey has estimated

that there were 25 outstanding shotrongy shop in Rangpur city corporation area.

But there are some shotrongy shop provide Unfriendly, untidy services as a result they have failed to meet customer satisfaction, and they just make profit because people are bound to buy there lack of alternative shops.

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MANAGEMENT DETAILS:

The managing director of the company will be:

MD.ASHFAQUR RAHMAN Manager and Owner of the Comfortable

Shotrongy, 11/2,shotrongypara, Rangpur – 5401. Telephone :+008801717898819 Educational Background: MBA of FINANCE & BANKING Begum Rokeya Univesity, Rangpur.

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Location and Area AnalysisThe location of this shotrongy

shop is in a main point of Rangpur city. The name of the place is Shotrongypara. where most of the business complex, government, non-government offices, schools, residential hostels and many tourist attractions are in touch.

One of the greatest advantages of this location is a long transportation route with other four districts.

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Target market The comfortable shotrongy’s target market will be middle class and higher-class peoples in Bangladesh & other countries.

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Strengths: Most of the Target customers are not far away from

business place We have low overheads, so we can offer good value

to customers. Weaknesses: Comfortable shotrongy is completely new business

concept. Marketing policy may not affect the customer

SWOT Analysis:

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Opportunities: Local government wants to

encourage local businesses. Our competitors may be slow to

adopt new technologies.

Threats: Political instability is the biggest

issue of threat. During hartal (strike) period, it has

to remain close. If not there is possibility to be damaged.

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Customer Benefits:

We will offer different kinds of shotrongy.

We will offer many other handycraft products and so on.

Our average spend on shotrongy is forecasted to be 4000 taka which is competitive price with the competitor.

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Staffing:The owner of the planned Shotrongy shop

will actively involved in every section of the business, he will do his best to run the Shotrongy shop and he will take every necessary step in order to be profitable. He will handle inventory, bookkeeping, promotional activities, scheduling of all the staff, cashiering, even he will hold the managerial position. The owner will need a professional Shotrongy maker who will be selected through circular or personal contact.

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Finance and Start-up-Expenses: The source of capital need to start

the business will come totally 5,00,000 taka. 20% of the capital provided by the Government loan by the 10% on interest rate. They provide funds in order to develop the economy of the country ,promote self-employment and reduce unemployment. 80% of the capital is provided from the owner’s private sources or savings .

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CONCLUSION This business plan will be using as a working

tool for the successful operation of the “Comfortable Shotrongy”.

The location and area analysis, target market analysis, SWOT and local marker & competitor analysis all suggest that the Shop will be popular and successful. Our dedication is to run the business according to business plan we made what would work as a working tool. To acquire our objectives we will be looking at our sales, production, personnel, inventory, customer profile and demand, customer satisfaction, repeat customer, disbursements etc.