Comfort Line · system tune-up to maximize efficiency and extend the life of your equipment. Your...

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Hot Times … Cool News Spring / Summer 2008 What Package is Right? . . . Commercial Projects . . . Green & Clean Upgrade . . . Save the Planet . . . Simple Green Tips . . . In the Kitchen . . . INSIDE 2 2 3 4 6 5 Comfort Line Dear Friends, I t is difficult to believe how fast this year is zooming by here at Benson’s. Like most of you, we have been faced with both changes and new opportunities offered by our current world and economy. I sincerely hope that each of us in the Benson’s friendship circle weathers the economic storms facing us with continued hope and optimism. We realize that now more than ever you want your heating and air system to operate as cost effectively as possible and it is for this reason that Benson’s continues to share our knowledge and resources with you. This is just one way we try to give back to you for remaining loyal to us. One of the most significant movements ever in the heating and air conditioning industry today is the current push for us all to become more environmentally sensitive. If you have seen or heard any of our radio or television commercials recently, you know I would like you to be Green too! (I’m not talking about adopting everyone, but planting a seed for you to become environmentally aware when it comes to your heating and air system.) Like you, I can not go one day without reading about Green Practices, Going Green, Green Path, Carbon Footprint and other “saving the environment” terms and concerns. My definition of “Going Green” is saving and preserving our natural resources and producing less carbon pollution to the best of our ability. I have always thought Benson Green, and Benson’s were both good stewards of our planet, but the more I become educated about how much more I can do personally and as a heating and air conditioning company, I realize that my company and I have a long way to go. Going Green is easy, as easy as recycling, carpooling, turning lights off and yes, servicing your air conditioning. All of which save money, too! This Going Green concept is nothing new to Benson’s, but it is a project that we work on and enhance every working day. Years ago, we did not set out to reduce everyone’s carbon footprint. We just wanted to reduce utilities, improve your comfort level and enable you to breathe cleaner air. That turned into a team effort of doing the right thing for our families and the planet. That’s right; we have been going Green for years just by encouraging and performing planned service, tune-ups, and replacing energy guzzling equipment with new environmentally friendly equipment that is twice as efficient as the old system. The next time you hear me or see me encourage you to be Green, you can accept the challenge we did to help save our planet and maybe some money, too! Remember everything we do adds up both good and bad and I know what the Benson’s Family will choose . GO GREEN! Benson

Transcript of Comfort Line · system tune-up to maximize efficiency and extend the life of your equipment. Your...

Page 1: Comfort Line · system tune-up to maximize efficiency and extend the life of your equipment. Your carbon footprintis a measure of the impact you make on the planet, based on the amount

Hot Times … Cool News Spring / Summer 2008

What Package isRight? . . .

CommercialProjects . . .

Green & Clean Upgrade . . .

Save the Planet . . .

Simple Green Tips . . .

In the Kitchen . . .

INSIDE

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2

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4

6

5

Comfort Line

Dear Friends,

It is difficult to believehow fast this year is

zooming by here atBenson’s. Like most ofyou, we have been facedwith both changes and newopportunities offered by ourcurrent world and economy.I sincerely hope that each ofus in the Benson’sfriendship circle weathersthe economicstorms facingus withcontinued hopeand optimism.We realize thatnow more thanever you wantyour heating and air systemto operate as costeffectively as possible and itis for this reason thatBenson’s continues to shareour knowledge andresources with you.

This is just one way wetry to give back to you forremaining loyal to us.

One of the mostsignificant movements everin the heating and airconditioning industry todayis the current push for us allto become moreenvironmentally sensitive.

If you have seen orheard any of our radio ortelevision commercialsrecently, you know I wouldlike you to be Green too!(I’m not talking aboutadopting everyone, butplanting a seed for you tobecome environmentallyaware when it comes toyour heating and airsystem.)

Like you, I can not goone day without readingabout Green Practices,Going Green, Green Path,Carbon Footprint and other“saving the environment”terms and concerns. Mydefinition of “Going Green”is saving and preserving ournatural resources andproducing less carbon

pollution to the best of ourability. I have alwaysthought Benson Green, andBenson’s were both goodstewards of our planet, butthe more I become educatedabout how much more I cando personally and as aheating and air conditioningcompany, I realize that mycompany and I have a longway to go.

Going Green is easy, aseasy as recycling,carpooling, turning lightsoff and yes, servicing yourair conditioning. All ofwhich save money, too!This Going Green conceptis nothing new to Benson’s,but it is a project that wework on and enhance everyworking day.

Years ago, we did notset out to reduce everyone’scarbon footprint. We justwanted to reduce utilities,improve your comfort leveland enable you to breathe

cleaner air. That turned intoa team effort of doing theright thing for our familiesand the planet. That’s right;we have been going Greenfor years just byencouraging and performingplanned service, tune-ups,and replacing energyguzzling equipment withnew environmentally

friendly equipmentthat is twice asefficient as the oldsystem.

The next timeyou hear me or seeme encourage youto be Green, you

can accept the challenge wedid to help save our planetand maybe some money,too! Remember everythingwe do adds up both good ☺and bad � and I know whatthe Benson’s Family willchoose ☺.

GO GREEN!

Benson

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What Package is Right for Your Home?

Page 2BENSON’S ComfortLine Spring/Summer 2008

Since we rolled out our CLEAN & GREEN

Program this past January, many of ourcustomers have called me to ask, “WhatPackage is Right for Me?” The answer can befound by an evaluation of two areas. First, youmust determine your attic insulation value todayand second, how clean your indoor air is.

The best way to answer these questions is tohave one of our comfort consultants evaluateyour heating and air conditioning system, atticinsulation value, and air quality. Our consultants aretrained professionals who can perform a thorough

evaluation of your system and insulation andtemporarily install an air advice monitor in yourhome for 3 days after which time they will comeback to show you the results of your air qualitytest. After we discuss the results from your airtest and system evaluation, you will have theinformation you need that will make choosing

the right package for your family an easydecision.

Give us a call today to schedule an appointmentwith one of our professional comfort consultants andwe’ll help you make an educated decision.

Apalachee Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OwnerCapital City Bank, Chipley Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cook BrothersCapital City Bank Trust Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cook BrothersFlightline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Albriton WilliamsFlorida State Hospital, Chatahoochee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . State of FloridaFlorida State University Performance Lab and Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Childers ConstructionFlorida State University Marine Science Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LLT Building Corp.Chili's . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Childers ConstructionForever 21 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Warwick ConstructionFlorida Legal Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TLR EnterprisesFranklin County Courthouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peter Brown ConstructionGem Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Riley Palmer Construction Inc.Greenberg, Traurig Law Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LLT Building Corp.Goodwood Plantation Carriage House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LLT Building Corp.Kentucky Fried Chicken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Richardson Turner ConstructionLegacy Toyota . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Riley Palmer Construction Inc.Lawrence Gregory Recreation Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Concrete Services Inc.New Leaf Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mad Dog ConstructionNeff Rental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pro Steel BuildersNorth Florida Community College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peter Brown ConstructionQuincy Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Concrete Services Inc.Remote Systems Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Council ContractingSpringhill Suites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kellogg & Kimsey, Inc.The Printing House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OwnerTemple Israel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Riley Palmer Construction Inc.Tri-State Utility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tip Top ConstructionWade Wehunt Pool Renovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Concrete Services Inc.

C. Daniel BoyetteService Manager

BENSON’S is proud to be part of the team of contractors renovating the City of Tallahassee’s 30-yearold Solid Waste Services Administration. Tallahassee is setting a standard for environmentally responsibledesign and building practices by making this its first eco-smart building. The renovated building is partof the City's overall “Go Green Tallahassee” initiative to promote and encourage environmentalresponsibility in our community.

Commercial Projects

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GREENHOMECLEAN&

The Benson’s Clean & Green Home Energy Package

Our Premier Installation includes thefollowing at no additional charge:

• Free Tune-up within the First yearof Operation

• 1-Year 100% Satisfaction Guarantee

• 2-Year 24-hour Up and RunningGuarantee

• 10 Year Parts and Labor Warranty

• Enviro-Friendly Refrigerant 410-A

• Anti-microbial Filter (one years supply)

• Drain Safety Switches

• Programmable Thermostat

Premier Installation plus YourChoice ENERGY or HEALTHYHOME Package $190000 upgrade:

• Duct Cleaning NADCA certified

• Upgraded Touch screenProgrammable Thermostat

• Upgrade to Medallion Level for 1st year

• Duct Sealing with Mastic

• Choose one Package:� Energy Home Package:

� Blown-in R-19 Insulation in YOUR attic

� Healthy Home Package:� AccuClean Whole house

FiltrationCan’t decide? Have both Energy & HealthyHome PACKAGES for only $50000 extra!

Upgrade Your Installation Today

The role of business is to make the world a better place for everyone . . . Doing ThingsRight is Responsible. — Benson T. Green

2008 Spring Promotions

Take $250 Off any Existing Change-out Proposalor for any New Proposal Done in March or April

562-3132Just call and we’ll happily prove ourvalue to you.

– Benson T. Green

Page 3BENSON’S ComfortLine Spring/Summer 2008

Your 24 Hour Service Hotline:

Same as Cash /Deferred Payment until MARCH 2009!On Any Qualifying Equipment Purchase

Page 4: Comfort Line · system tune-up to maximize efficiency and extend the life of your equipment. Your carbon footprintis a measure of the impact you make on the planet, based on the amount

Global warming is a major concerntoday. But what can you do?

Buying some compact fluorescentlight bulbs doesn’t seem like muchand purchasing a new hybrid car isexpensive. There are things you can dothat are affordable, save money, andreduce your impact on theenvironment. Environmentalresponsibility does not always meansacrifice. In fact, sometimes, it justmeans making smart decisions.

Your Carbon FootprintYour carbon footprint

is a measure of thecarbon dioxideemissions from youractivities. It’s ameasure of yourimpact on the planet.

When you upgradethe efficiency of yourhome’s air conditioningsystem, you canreduce yourcooling costsand carbonfootprint atthe sametime.Burningfossil fuelsat powerplantsgeneratesmostelectricity.When youreduce yourelectricity usage,you reduce

power plant emissions, cutting yourcarbon footprint and simultaneouslycutting your out of pocket utility costs.

According to the Federal EnergyAdministration, over half (53%) ofyour home’s energy is used for heatingand cooling. Water heating accountsfor another 17%. Lighting,refrigeration, and other appliances usethe rest. The best way to cut yourhome’s carbon footprint is to increasethe efficiency of your heating, air

conditioning, and water heatingappliances.

Heating and AirConditioningEfficiency

Air conditioningefficiency has improveddramatically in recentyears. The baseefficiency of aresidential air

conditioning systemis 30% higher

today thanjust a coupleof yearsago.

Airconditioningefficiency isexpressed isSEER(SeasonalEnergyEfficiencyRatio.)

Page 4BENSON’S ComfortLine Spring/Summer 2008

How You Can Help Save thePlanet, Without Breaking a Sweat

continued on page 5

“Beginning with my call

this morning and ending

with the installation of a

new motor this afternoon,

the service I received from

Benson's was outstanding!

My technician was polite,

skilled and professional.”

– John Kraft

Win a Free Dinner forTwo from Benson’s

When you returnyour BENSON’S

customer response card,you not only help keep usinformed about thequality of our serviceand how we can improve– you can also win a freedinner.

We believe so strongly inthe importance of customer feedback, thatevery card we receive isentered into a drawing towin a dinner for two valued at $100. Thecards provide us withinvaluable informationon how we can tweak ourcustomer service toensure that every need isbeing met.

So when you get your card in the mail, pleasesend it in, and you will be automatically entered.Thanks again, and good luck!

Congratulations to OurMost Recent Winner:John Kraft

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Page 5BENSON’S ComfortLine Spring/Summer 2008

1 Use rechargeable batteries toreduce waste and keep thehazardous materials found insome batteries out of ourlandfills.

2 Offset your thermostat twodegrees to reduce the number ofhours your comfort systemoperates. Call BENSON’S for afully automatic setbackthermostat to effortlessly saveenergy while you’re away fromhome.

3 When your incandescent lightbulbs fail, replace them withcompact fluorescent lightbulbs.

4 Call BENSON’S to scheduleyour spring air conditioningsystem tune-up to maximizeefficiency and extend the lifeof your equipment.

Your carbon footprint is a measure of the impact you make on the planet, based on the amount ofgreenhouse gases that are generated by your activities. Here are a few ways you can decreaseyour carbon footprint:

Simple Tips for Green Living

It might help if you think ofSEER like miles per gallon foryour car. The higher theSEER, the less you spend tocool your home.

The base efficiency todayis 13 SEER. Depending onthe age and condition of yourair conditioner, your systemmight be operating at 6SEER or less. Upgrading to a13 SEER system could cutyour cooling costs in half.While 13 SEER is the baseefficiency. Higher efficiencymodels are available.

Should you upgradenow or wait?

Sooner or later you will needto replace your air conditioner.You may want to wait if your

system is less than 10 years old,in good condition, and you have

it regularly tuned up each year.If your system is older than

ten years, breaks down

frequently, hasn’t beenmaintained, your summer cooling

bills are high, or if youexperience comfortproblems (for example;some rooms are too hot orcold while others arecomfortable), you shouldconsider upgrading to amore comfortable, moreefficient, and less expensivesystem with a smallercarbon footprint.Benson’s has the rightsystem for you

Just give us a call andwe’ll help you look at thebest options for your

situation to upgrade your airconditioning system and improvethe air quality in your home.

Save the Planet (continued)

Page 6: Comfort Line · system tune-up to maximize efficiency and extend the life of your equipment. Your carbon footprintis a measure of the impact you make on the planet, based on the amount

Page 6BENSON’S ComfortLine Spring/Summer 2008

We hope you enjoy thisHummingbird Cake recipe sharedby Wesley Merritt’s mother.Wesley is our corporate vicepresident, and runs all of Benson'scommercial and industrial work.He is celebrating his 18th year withBenson’s. Enjoy!

INGREDIENTS• 3 cups all-purpose flour

• 2 cups granulated sugar

• 1/2 teaspoon salt

• 2 teaspoons baking soda

• 1 teaspoon ground cinnamon

• 3 eggs, beaten

• 1 1/4 cups vegetable oil

• 1 1/2 teaspoons vanilla extract

• 1 8 oz. can of crushed pineapple,well drained

• 1 cup chopped pecans

• 2 cups chopped firm ripe banana

FROSTING INGREDIENTS• 16 ounces cream cheese,

softened

• 1 cup butter, room temperature

• 2 pounds confectioners' sugar

• 2 teaspoons vanilla extract

• 1/2 to 1 cup chopped pecans

DIRECTIONSPreheat oven to 350°. Sift flour,

sugar, salt, baking soda andcinnamon together into mixingbowl several times. Add eggs and

oil to the dry ingredients. Stir witha wooden spoon until ingredientsare moistened.

Stir in vanilla, pineapple andone cup pecans. Stir in thebananas. Spoon the batter into 3well-greased and floured 9-inchround cake pans. Bake for 25 to 30minutes, or until a wooden pick orcake tester inserted in center comesout clean. Cool in pan for 10minutes, then turn onto coolingrack. Cool completely beforefrosting.

FROSTING DIRECTIONSCombine cream cheese and

butter; cream until smooth. Addpowdered sugar, beating with anelectric mixer until light and fluffy.Stir in vanilla.

Frost the tops of all 3 layers,stack and then frost sides. Sprinkletop evenly with the 1/2 to 1 cupchopped pecans.

5402 Tower RoadTallahassee, Florida 32303

Phone: 850-562-3132Toll Free: 800-201-4317Fax: 850-562-6546Send us your e-mail address if youwould like to receive ourspecial offers throughout the year:[email protected]

PRSRT. STDUS POSTAGE

PAIDTallahassee,FLPermit No. 801

Visit us online:

www.BensonsHVAC.com

Best Heating and AirConditioning Company

Best Heating and AirConditioning Company

THE 2006

In the Kitchen: Hummingbird Cake