COMEDY CENTRAL ONLINE SPECS

2004

Ad Specs on Comedy Central• 250x250, 300x250, 336x280 & Interpoll Pop

Ups

• 25K, Flash accepted along with backup GIF

• 728x90 Leaderboards

• 20K, Flash accepted along with backup GIF

• 120x600 & 160x00 Skyscrapers

• 25K, Flash accepted along with backup GIF

• DART Motif / Eyeblaster / Unicast Ads

• 400x400, 7 second intro & 10 second reminder. Ad should disappear after this time. Audio should be user-initiated (roll-over is fine). Clearly visible & connected “close” or “x” button required. Must be pre-approved by CC Production. File size limit: 100K.

• 550x440 Game Lead In Ads

• 50K, Flash 6 accepted. Backup GIF 30K. 7 seconds. 1 loop.

• Home Page Ad Unit (Comedy Central)

• 300x250 Flash 5, 7 seconds, 1 loop.

• Please send .FLA along with fonts

• Served & Tracked by CC

Added Value Elements

• When Created by CC Production with Client Sign-off:

• Please send logo in vector art (.EPS or .AI) format.

• 4 week minimum production time required for all custom units.

• Email Text Ad: 180 characters (including spaces and punctuation) along with click URL.

• Nav Bar Text: 55 characters (including spaces & punctuation) along with click URL.

*REDIRECTS NOT ACCEPTED FOR TEXT ADS, Clicks only may be third party tracked.*

General Notes

• All ad units should target a new browser

• All audio should be user-initiated (roll-over OK)

• Lead time for standard media: 3 days

• Lead time for rich media: 5 days

Ad Specs on Comedy Central• All standard IAB size media may be third party served and tracked

• 728x90, 120x600, 160x600, 250x250, 300x250 (does not include home page unit), 336x280

• Game Lead In Ad may be third party served and tracked

• Rich Media Vendor Ads may be third party served and tracked

• DART Motif / Eyeblaster / Unicast / Shoshkeles

• Streaming Video Assets

• :15 video (pre-roll) or :30 video (post-roll) should be mailed on Beta SP in 320x240 format to:

• c/o Nadia Zia, Comedy Central, 1775 Broadway, 10 th Floor, New York, NY 10019

• Units that are served and tracked by Comedy Central

• Home Page 300x250, Sponsor-tagged Flash unit & Tout, Integrated Sponsorship, Custom Units

• Text Links tracked through clicks only

• Global Nav Bar, Email Text Ad, Custom Text Links

• Client approvals on Comedy Central produced units

• For all units created by Comedy Central client will receive 2 rounds of review (3 days each round). Exceptions to this may occur during short turnaround periods.

• Creative / Production contact info:

• Please forward all creative assets to the following addresses:

• comedyads@mtvn.com & nadia.zia@comedycentral.com

• Nadia Zia, Director Sales Planning & Operations, (212) 767-8641 p., (646) 792-3967 f.