ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and...

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©2017 ITRON CONFIDENTIAL PROPRIETARY Itron, Inc. Dunsky Energy Consulting Energy Resources Center, University of Illinois Chicago Trend Tech Energy Services, LLC February 6, 2020 ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study

Transcript of ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and...

Page 1: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY

Itron, Inc.

Dunsky Energy Consulting

Energy Resources Center, University of Illinois Chicago

Trend Tech Energy Services, LLC

February 6, 2020

ComEd Residential, Commercial and Industrial

Saturation/End-Use Research, Market

Penetration and Potential Study

Page 2: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 2

PRESENTATION OUTLINE

» Residential primary data collection methods and results (50 mins)

» Commercial primary data collection methods and results (50 mins)

» Industrial data collection methods and results (20 mins)

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©2017 ITRON CONFIDENTIAL PROPRIETARY 3

RESEARCH GOALS AND OBJECTIVESAs stated in the RFP…

1. Collect detailed baseline data for as

many market segments as possible

2. Develop distributions of end-use

energy consumption by segment

3. Develop trend analysis of EE market

penetration for key technologies

4. Estimate economic potential of EE

5. Characterize incremental cost-

effective potential that exists beyond

expected market trends

6. Provide a concise summary of key

findings

7. Deliver all primary and secondary

data in an easy-to-use format that

allows combination with other internal

and external datasets

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©2017 ITRON CONFIDENTIAL PROPRIETARY 4

PROJECT SCOPE & STATUSOverview of Task-Level Workflow and Interdependencies

Task 1: Research

and Data Collection

Task 3a: Energy

Utilization

Distributions

Task 3b: Economic

Potential

Task 4: Analysis of

ComEd EE Markets

Task 2: Market

Penetration Study

(Top-Down)

Task 2: Market

Penetration Study

(Bottom-Up)

Task 2: Market

Penetration Study

(Reconciled)

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©2017 ITRON CONFIDENTIAL PROPRIETARY 5

OVERVIEW OF ITRON TEAMComposition and Roles

▪ Prime bidder

▪ Overall project management

▪ Lead for:

• Task 1 (Primary Data Collection)

• Task 3a (Energy Utilization

Distributions)

• Task 4 (Analysis of ComEd EE

Markets)

▪ Subcontractor

▪ Lead for:

• Task 2 (Market Penetration Study)

• Task 3b (Economic Potential)

▪ Support for:

• Task 4 (Analysis of ComEd EE

Markets)

▪ Subcontractors

▪ Support for:

• Task 1 (Primary Data Collection)

Trend Tech Energy Services

Page 6: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

RESIDENTIAL PRIMARY DATA COLLECTIONMethods and results

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©2017 ITRON CONFIDENTIAL PROPRIETARY 7

RESIDENTIAL PRIMARY DATA COLLECTIONOverview of Key Activities

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©2017 ITRON CONFIDENTIAL PROPRIETARY 8

RESIDENTIAL PRIMARY DATA COLLECTIONSample Frame Development

» Itron’s (formerly Silver Spring Networks’) Operations Optimizer already fully deployed at ComEd

» Operations Optimizer contains billing data (2007+), AMI data (2010+), up-to-date CIS, plus:

• Tax assessor data for most residential accounts (all of Cook County)

• Grid connectivity mapping

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©2017 ITRON CONFIDENTIAL PROPRIETARY 9

RESIDENTIAL PRIMARY DATA COLLECTIONSample Design

» Developed the following sample design variables in collaboration with ComEd:

• Building type (Single-family, Multi-family)

• Whole-home consumption (Low, Medium, High)

• Location (Chicago, Suburban, Other/Rural)

• Income Eligibility (Low income eligible, Non-low income eligible)

» 36 total sample strata:

• Population numbers in certain strata are small (e.g. all MF/Rural strata)

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©2017 ITRON CONFIDENTIAL PROPRIETARY 10

RESIDENTIAL PRIMARY DATA COLLECTIONMulti-Modal Survey Design

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©2017 ITRON CONFIDENTIAL PROPRIETARY 11

WHY USE A MULTI-MODAL SURVEY DESIGN?

» Several fundamental tradeoffs between sample size and depth/accuracy of data collection

• Standard web or telephone surveys: cheap (large sample sizes), but unreliable data on end-use equipment

characteristics (e.g. capacity, rated efficiency) due to lack of customer knowledge and/or user recall error

• On-site surveys: accurate data on equipment characteristics, but expensive (small sample sizes)

» Itron’s multi-modal approach designed to overcome these tradeoffs by:

• Using mass mailings of postcards to recruit customers into web survey ($25 Amazon.com gift card incentives)

• Optimizing the web survey for mobile devices

- Allows survey to leverage device mobility for room-by-room lighting inventories

- Allows survey to leverage technologies available on mobile devices (cameras, location services)

» Key features of mobile-optimized survey:

• “Self-report” questions limited to variables that customers know with a high degree of accuracy (e.g. home size,

occupancy, rent vs. own, etc.)

• Equipment characteristics collected by having customers take and upload photos of their equipment nameplates

» Bottom line: approach generates “on-site quality” baseline information at the cost and scale

of standard telephone surveys

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©2017 ITRON CONFIDENTIAL PROPRIETARY 12

RESIDENTIAL SURVEY BACK OFFICE WORKFLOW

Nameplate images

Self-reported data

Location validation

Make/model

lookup library• Capacity

• Efficiency

• Vintage

Image recognition

Complete site

information

Utility CIS,

Billing,

Tracking

Postcard

Incentive

OK to pay incentive

Merge final data

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©2017 ITRON CONFIDENTIAL PROPRIETARY 13

RESIDENTIAL PRIMARY DATA COLLECTIONSurvey Implementation

» Postcards mailed in two waves to allow for a nested sample of on-site verification surveys

» Objectives of on-site verification surveys were to:

• Verify accuracy of model numbers derived from nameplate images

• Verify accuracy of self-reported equipment ownership and lighting inventories (by type and shape)

» First wave = 5,000 postcards (mailed late March)

• Offered additional $50 Amazon.com gift card incentive to participate in on-site verifications

• >60 customers opted into on-site verification surveys

• Completed 46 on-site verifications

» Bottom line findings of on-site verifications:

• 97% of self-reported equipment ownership verified to be correct

• 94% of model numbers derived from nameplate images verified to be correct and at customer premise

» Second wave = 30,000 postcards (mailed mid-May)

Overall participation in web survey:• ~2,000 click-ins

• ~3,000 nameplate images submitted

• Analytic dataset varies from ~1,700 to ~800 (depending on

the end-use in question) due to attrition from beginning to

end of survey

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©2017 ITRON CONFIDENTIAL PROPRIETARY 14

SURVEY DISPOSITION BY STRATA CATEGORY

Presentation Title |

Strata Group N Survey % Survey % Pop

Housing TypeSingle Family 1,674 81% 74%

Multi Family 396 19% 26%

Geography

Chicago 674 33% 29%

Suburban 807 39% 69%

Other 589 28% 2%

Usage

High 701 34% 34%

Medium 779 38% 33%

Low 590 29% 33%

Income LevelNon-Low Income 1,364 66% 58%

Low Income 706 34% 42%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 15

RESULTS OUTLINE…in case we’re already running behind schedule

» Household characteristics (3)

» Building envelope (2)

» Space cooling (11)

» Space heating (3)

» Thermostats (2)

» Water heating (2)

» Laundry appliances (4)

» Kitchen appliances (6)

» Interior lighting (3)

» Exterior lighting (1)

» Dehumidifiers & air purifiers (2)

» Water fixtures (1)

» Consumer electronics (2)

» Key findings (5)

» All slides = 47

» Highlighted slides = 36

Presentation Title |

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©2017 ITRON CONFIDENTIAL PROPRIETARY 16

HOUSEHOLD CHARACTERISTICSAverage home size

Presentation Title |

1,856

1,372

1,874

1,5491,594

1,844

2,024

1,741

1,460

1,757

0

250

500

750

1,000

1,250

1,500

1,750

2,000

2,250

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Ave

rage

Ft2

/Ho

me

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©2017 ITRON CONFIDENTIAL PROPRIETARY 17

HOUSEHOLD CHARACTERISTICSHome ownership

Presentation Title |

96%

46%

92%

71%66%

90% 89%

81% 79%83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

e O

wn

ersh

ip

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©2017 ITRON CONFIDENTIAL PROPRIETARY 18

HOUSEHOLD CHARACTERISTICSEV and PV penetration

Presentation Title |

0.9%

1.2%

0.5%

1.8%

1.4%

0.8%

1.5%

0.8%0.6%

1.0%

0.6%

0.3%

0.5%

0.5%

0.7%

0.4%

0.3%

0.6%

0.6%

0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

esPHEV

EV

PV

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©2017 ITRON CONFIDENTIAL PROPRIETARY 19

BUILDING ENVELOPEPrevailing window type

Presentation Title |

19%

35%

19%29% 28%

20% 22% 23% 23% 23%

69%

52%

69%59% 57% 69% 66% 63%

66% 65%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

es

Mixture of single, double, triple pane

All or most are triple pane

All or most are double pane

All or most are single pane

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©2017 ITRON CONFIDENTIAL PROPRIETARY 20

BUILDING ENVELOPEShare of homes with recent insulation work

Presentation Title |

0%

2%

4%

6%

8%

10%

12%

14%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

esAttic Floors Exterior Walls Foundation Walls Other

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©2017 ITRON CONFIDENTIAL PROPRIETARY 21

SPACE COOLINGSaturation of central cooling by system type

Presentation Title |

84%

43%

84%

61% 64%

82%78% 78%

71%76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

es

Other

Ductless system

Ground source heat pump

Forced air split system

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©2017 ITRON CONFIDENTIAL PROPRIETARY 22

SPACE COOLINGDistribution of central cooling system capacity per home

Presentation Title |

n = 1,220 obsmean = 2.87 tons

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©2017 ITRON CONFIDENTIAL PROPRIETARY 23

SPACE COOLINGAverage central cooling system capacity per home

Presentation Title |

2.96

2.59

3.03

2.69 2.73

2.96

3.29

2.86

2.51

2.87

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Ave

rage

To

ns

Co

olin

g C

apac

ity

Per

Ho

me

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©2017 ITRON CONFIDENTIAL PROPRIETARY 24

SPACE COOLINGDistribution of central cooling system rated efficiency

Presentation Title |

n = 1,220 obsmean = 12.43 SEER

Page 25: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 25

SPACE COOLINGCentral cooling systems maintenance

Presentation Title |

Within the past year36%

1-2 years ago34%

3-4 years ago10%

4-5 years ago3%

>5 years ago7%

Don't know9%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 26

SPACE COOLINGRoom cooling saturation, average EER, and usage

Presentation Title |

10% 6% 8%

24%

14%20%

26%

33%29%

29%

28%28%

10%19% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD

Building Type Total

Shar

e o

f Ho

mes

wit

h R

AC

Always (7 days per week)

Often (5-6 days per week)

Sometimes (3-4 days per week)

Rarely (1-2 days per week)

Never

Segment Saturation

Average Rated

EER

Share of Units

<6 years old

SFD 10% 10.16 49%

MFD 40% 10.44 49%

Total 18% 10.32 49%

Page 27: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 27

SPACE COOLINGSaturation of fans used for room cooling

Presentation Title |

79%

63%

79%

70% 70%

77% 78% 77%

69%

75%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

esWhole-house or attic fan Ceiling fan Window fan Portable fan

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©2017 ITRON CONFIDENTIAL PROPRIETARY 28

SPACE COOLINGUtilization analysis

» Despite collecting data to characterize distribution of rated efficiency and capacity of space cooling

equipment, space cooling energy consumption also greatly impacted by building envelope

performance and customer behavior

• Result is that space cooling consumption varies more widely (at the customer-level) than any other

major electric end use

» In turn, analyzing cost-effectiveness of space cooling measures in aggregate (e.g. when estimating

economic potential) can introduce significant “aggregation bias”

• When point averages that indicate a given measure is not cost-effective for a given segment, when

in fact it is cost-effective for a significant portion of that segment

» ComEd expressed a strong interest in using data collection and analysis approaches designed to

minimize aggregation bias wherever possible

• For most major residential end uses, we can adequately characterize the distribution of end-use

energy consumption based on large samples of rated capacity and efficiency data

• For space cooling, we augmented our rich data set with a dedicated analysis designed to

characterize the distribution of space cooling energy consumption using two main analytic

frameworks – load disaggregation and cluster analysis

Presentation Title |

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©2017 ITRON CONFIDENTIAL PROPRIETARY 29

SPACE COOLINGUtilization analysis

» Itron’s Operations Optimizer data analytics platform include a load disaggregation module

» OO combines statistical regressions of AMI and weather data with physics-based calculations that

take into building square footage and vintage (available from tax assessor data) to estimate load

associated with space cooling

• Enabled OO’s load disagg module on a one-time basis to generate space cooling estimates for

each of the customers that responded to our web survey

• Modified load disagg algorithm to use customer-specific CAC capacity and SEER values as inputs

» Used modified algorithm to generate customer-specific space cooling consumption estimates that

are calibrated to actual customer load, home size, home vintage, and CAC capacity and SEER

(1,277 customers total)

» Next objective was to identify the best way to group customers such that the aggregate results for

those groups adequately reflected the full distribution of space cooling consumption

» Used k-means cluster analysis to characterize distribution of space cooling into 3, 6, 9, and 12

clusters

Presentation Title |

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SPACE COOLINGUtilization analysis

Presentation Title |

3 Clusters 6 Clusters 12 Clusters

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©2017 ITRON CONFIDENTIAL PROPRIETARY 31

SPACE COOLINGUtilization analysis

» Primary objective of cluster analysis was to

provide a data-driven basis to define segments

for potential modeling that minimized

aggregation bias for space cooling measures

» Analyzed characteristics of customers in each

cluster to identify variables in our sample frame

that best explain differences between clusters

• Building type (SFD, MFD)

• Whole-home consumption (H, M, L)

• Home size (<2,000 ft2, >=2,000 ft2)

• Low-income program eligibility

» Collapsed several segments with very low

customer populations, similar average space

cooling consumption, and/or similar market

adoption barriers

» Final segments for potential modeling (9):

Presentation Title |

Segment Avg CAC kWh/yr

01.SFD-H-<2Kft2-nonLI 3,054

02.SFD-H->2Kft2-nonLI 2,862

03.SFD-M-<2Kft2-nonLI 2,089

04.SFD-M->2Kft2-nonLI 1,799

05.SFD-L-nonLI 1,190

06.MFD-H-nonLI 2,208

07.MFD-M-nonLI 921

08.MFD-L-nonLI 1,037

09.SFD-<2Kft2-LI 2,077

10.SFD->2Kft2-LI 2,508

11.MFD-LI 2,475

Total 2,127

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©2017 ITRON CONFIDENTIAL PROPRIETARY 32

SPACE HEATINGSaturation of central heating by technology and fuel

Presentation Title |

78%

44%

70%

8%

13%

9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD

Building Type Total

Shar

e o

f H

om

es

Other

Portable space heater

Ground-source heat pump

Ductless heat pump

Air-source central heat pump

Electric baseboard heater

Propane boiler

Electric boiler

Gas boiler

Propane furnace

Electric furnace

Gas furnace

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©2017 ITRON CONFIDENTIAL PROPRIETARY 33

SPACE HEATINGCentral heating systems maintenance

Presentation Title |

Within the past year26%

1-2 years ago22%

3-4 years ago7%

4-5 years ago3%

>5 years ago7%

Don't know35%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 34

SPACE HEATINGPortable space heating ownership and usage

Presentation Title |

7% 7% 7%

24%13%

21%

23%

27%

24%

26% 40% 30%

21%13%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD

Building Type Total

Shar

e o

f H

om

es w

ith

Ele

ctri

c R

oo

m H

eate

rs

Always (7 days per week)

Often (5-6 days per week)

Sometimes (3-4 days per week)

Rarely (1-2 days per week)

Never

Segment Saturation

SFD 12%

MFD 17%

Total 14%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 35

THERMOSTATSSaturation of thermostats by type

Presentation Title |

25%16%

24%

43%

24%

39%

31%

52%

35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD

Building Type Total

Shar

e o

f Ho

mes

No thermostat

Standard thermostat

Programmable thermostat

Communicating thermostat

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THERMOSTATSFrequency of overriding programmed thermostat settings

Presentation Title |

Never Programmed

24%

Frequently Override7%

Regularly Override14%

Occasionally Override33%

Rarely Override40%

Never Override7%

Programmed76%

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WATER HEATINGFuel shares of water heating

Presentation Title |

Natural gas85%

Propane2%

Fuel oil0.1% Solar

0.1%

Other fuel0.1%

Don't know4%

Conventional storage7%

Heat pump storage

0.3%

Tankless0.5%

Tankless coil

0.1%

Don't know1.0%

Electricity9%

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WATER HEATINGSaturation of insulation measures for electric water heating systems

Presentation Title |

Yes7%

No67%

Don't know26%

Share with Tank Wrap

Yes17%

No50%

Don't know33%

Share with Pipe Wrap

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LAUNDRY APPLIANCESSaturation of clothes washers

Presentation Title |

68%

45%

63%

30%

17%

27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD

Building Type Total

Shar

e o

f Ho

mes

No clothes washer

Front-loading clothes washer

Top-loading clothes washer

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©2017 ITRON CONFIDENTIAL PROPRIETARY 40

LAUNDRY APPLIANCESDistribution of clothes washers rated efficiency (Modified Energy Factor)

Presentation Title |

n = 989 obsmean = 1.89 MEF

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LAUNDRY APPLIANCESSaturation of clothes dryers

Presentation Title |

17%28% 25%

56%

59%57%

27%

11%17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Chicago Suburban/Other

Location Total

Shar

e o

f Ho

me

s

No clothes dryer

Bottled gas clothes dryer

Natural gas clothes dryer

Electric clothes dryer

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©2017 ITRON CONFIDENTIAL PROPRIETARY 42

LAUNDRY APPLIANCESDistribution of clothes dryer rated efficiency (Combined Energy Factor)

Presentation Title |

n = 244 obsmean = 3.28 CEF

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©2017 ITRON CONFIDENTIAL PROPRIETARY 43

KITCHEN APPLIANCESSaturation of refrigerators

Presentation Title |

75%

91%

76%83% 84%

76% 72%79%

85%79%

21%

7%

21%14% 12%

21%24%

18%12%

18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

es

None

3 or more units

2 units

1 unit

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©2017 ITRON CONFIDENTIAL PROPRIETARY 44

KITCHEN APPLIANCESDistribution of refrigerator rated annual consumption (kWh/yr)

Presentation Title |

n = 934 obsmean = 567 kWh/yr

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©2017 ITRON CONFIDENTIAL PROPRIETARY 45

KITCHEN APPLIANCESSaturation of stand-alone freezers

Presentation Title |

22%

11%

20% 19%

15%

22%

25%

19%

14%

20%

1%

1%

1% 1%

1%

1%

1%

2%

0%

1%

0%

5%

10%

15%

20%

25%

30%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

es3 or more units

2 units

1 unit

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©2017 ITRON CONFIDENTIAL PROPRIETARY 46

KITCHEN APPLIANCESDistribution of stand-alone freezer rated annual consumption (kWh/yr)

Presentation Title |

n = 178 obsmean = 460 kWh/yr

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©2017 ITRON CONFIDENTIAL PROPRIETARY 47

KITCHEN APPLIANCESSaturation of dishwashers

Presentation Title |

67%

39%

73%

40%45%

69%65% 65%

52%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

SFD MFD Non-LI LI Chicago Surban/Other High Medium Low

Building Type Income Eligibility Location Whole-Home Consumption Total

Shar

e o

f H

om

es

3 or more units

2 units

1 unit

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©2017 ITRON CONFIDENTIAL PROPRIETARY 48

KITCHEN APPLIANCESDistribution of dishwasher rated annual consumption (kWh/yr)

Presentation Title |

n = 570 obsmean = 339 kWh/yr

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©2017 ITRON CONFIDENTIAL PROPRIETARY 49

INTERIOR LIGHTINGAverage number of sockets by technology

Presentation Title |

22.7

11.9

19.9

4.7

2.9

4.2

8.4

2.3

6.8

0

5

10

15

20

25

30

35

40

45

SFD MFD

Building Type Total

Ave

rage

So

cket

s p

er H

om

e

Don't know

Other

Infrared

Halogen

Fluorescent Tube

Incandescent

CFL

LED

Page 50: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 50

INTERIOR LIGHTINGAverage number of sockets by technology

Presentation Title |

22.6

16.119.9

4.9

3.2

4.2

8.8

4.1

6.8

0

5

10

15

20

25

30

35

40

45

Non-LI LI

Income Eligibility Total

Ave

rage

So

cket

s p

er H

om

e

Don't know

Other

Infrared

Halogen

Fluorescent Tube

Incandescent

CFL

LED

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©2017 ITRON CONFIDENTIAL PROPRIETARY 51

INTERIOR LIGHTINGAverage number of sockets by technology and lamp shape

Presentation Title |

2.3

0.2

1.1

0.10

2

4

6

8

10

12

14

16

18

20

LED CFL Incandescent Halogen

Ave

rage

So

cke

ts p

er

Ho

me

Specialty

Reflector

Standard

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©2017 ITRON CONFIDENTIAL PROPRIETARY 52

INTERIOR LIGHTINGReplace on burnout plans

Presentation Title |

62%54%

61%

12%

34%42%

24%

3% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Incandescentburnout

Halogen burnout CFL burnout

Shar

e o

f Res

po

nd

ents

Replace with incandescent

Replace with halogen

Replace with CFL

Replace with LED

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©2017 ITRON CONFIDENTIAL PROPRIETARY 53

EXTERIOR LIGHTINGAverage number of sockets by technology and control type

Presentation Title |

22%

29%

23%

20%

28%

20%

0%

5%

10%

15%

20%

25%

30%

35%

0.0

0.5

1.0

1.5

2.0

2.5

3.0

SFD MFD

Building Type Total

Share

of In

cand

esce

nts/H

alogen

s Co

ntro

lled

Ave

rage

So

cke

ts p

er

Ho

me

LED or CFL

Incandescent or Halogen

…by Timers

…by Motion Sensors

Page 54: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 54

DEHUMIDIFIERS & AIR PURIFIERSSaturation of air purifiers, dehumidifiers, and humidifiers

Presentation Title |

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

SFD MFD

Building Type Total

Shar

e o

f Ho

mes

Air purifier Dehumidifier Humidifier

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©2017 ITRON CONFIDENTIAL PROPRIETARY 55

DEHUMIDIFIERS & AIR PURIFIERSUsage of air purifiers and dehumidifiers

Presentation Title |

4% 6%

12%20%

12%

26%14%

10%

58%

38%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Air Purifier Dehumidifier

Shar

e o

f Ho

mes

wit

h A

ir P

uri

fier

s/D

ehu

mid

ifie

rs

>11 months

9-11 months

7-9 months

4-6 months

<=3 months

Page 56: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 56

WATER FIXTURESAverage number of water fixtures and saturation of water efficiency measures

Presentation Title |

49%

38%

47%

61%

51%

60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

SFD MFD

Building Type Total

Share o

f Fixtures

Nu

mb

er o

f Fi

xtu

res

Per

Ho

me

Number of faucets

Number of showerheads

% Faucets with aerators

% Low-flow showerheads

Page 57: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 57

CONSUMER ELECTRONICSSaturation of smart power strips and systems controlled in those homes

Presentation Title |

30%

7%

89%

60%

10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Tier 1 Tier 2 TV/Cable Computer Other

Smart Strip Penetration(Share of Homes)

Systems Controlled(Share of Homes with Smart Strips)

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©2017 ITRON CONFIDENTIAL PROPRIETARY 58

CONSUMER ELECTRONICSSaturation of voice-activated devices and systems controlled in those homes

Presentation Title |

10%

42%

27%

43%

13%

59%

11% 12%

0%

10%

20%

30%

40%

50%

60%

70%

TVs

Mob

ile d

evic

es

Smar

t sp

eake

rs

Ente

rtai

nm

ent

Ligh

tin

g

Mob

ile d

evic

e

Ther

mo

stat

Oth

er

Voice-Activated Device Penetration(Share of Homes)

Systems Controlled(Share of Homes with Voice-Activated Devices)

Page 59: ComEd Residential, Commercial and Industrial Saturation ... · ComEd Residential, Commercial and Industrial Saturation/End-Use Research, Market Penetration and Potential Study ©2017

©2017 ITRON CONFIDENTIAL PROPRIETARY 59

KEY FINDINGSLEDs have become the dominant residential lighting technology

Presentation Title |

End-Use/Technology Metric 2012 Baseline Study 2019 Baseline Study

All SFD MFD All SFD MFD

Lighting

Incandescent Share of all sockets 65% 66% 60% 19% 20% 11%

CFL Share of all sockets 20% 19% 24% 12% 11% 14%

Linear Fluorescent Share of all sockets 8% 9% 5% 5% 5% 6%

Halogen Share of all sockets 6% 5% 11% 3% 3% 3%

LED Share of all sockets 1% 1% 0% 55% 54% 58%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 60

KEY FINDINGSSmall increase in CAC efficiency, but little evidence of fuel switching away from gas

Presentation Title |

End-Use/Technology Metric 2012 Baseline Study 2019 Baseline Study

All SFD MFD All SFD MFD

Space Cooling

Central air conditioner Share of all homes 73% 87% 46% 80% 87% 48%

…<14 SEER Share of all CAC systems 93% - - 87%

Space Heating

Primary electric space heating Share of all homes 10% 4% 24% 9% 8% 13%

…Heat pump Share of all homes 2% - - 2% 2% 1%

Water Heating

Electric water heating Share of all homes 8% 6% 13% 9% 8% 11%

Water heater tank wrap Share of all homes 3% - - 7%

Hot water pipe wrap Share of all homes 9% - - 17%

Faucet aerators Share of all homes 62% - - 47% 49% 38%

Low-flow showerheads Share of all homes 40% - - 60% 61% 51%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 61

KEY FINDINGSStrong evidence of impact of ComEd’s appliance recycling programs

Presentation Title |

End-Use/Technology Metric 2012 Baseline Study 2019 Baseline Study

All SFD MFD All SFD MFD

Laundry Appliances

Clothes washers Share of all homes 80% 98% 47% 90% 98% 62%

Electric clothes dryers Share of all homes 25% 26% 23% 25% 27% 17%

Kitchen Appliances

Refrigerator Share of all homes 100% 100% 100% 99% 99% 100%

Secondary refrigerator Share of all homes 30% 42% 7% 20% 24% 9%

Standalone freezer Share of all homes 31% 40% 13% 21% 23% 21%

Dishwasher Share of all homes 67% 75% 54% 63% 68% 41%

Room HVAC

Window air conditioner Share of all homes 30% 18% 52% 18% 10% 40%

Air purifier/humidifier Share of all homes 36% 31% 27% 16% 18% 12%

Dehumidifier Share of all homes 23% 34% 5% 12% 16% 3%

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©2017 ITRON CONFIDENTIAL PROPRIETARY 62

KEY FINDINGSLaundry appliance stock turnover likely to be highest in near-term (compared to other appliances)

Presentation Title |

n = 244 obsmean = 3.28 CEF

n = 934 obsmean = 567 kWh/yr

n = 570 obsmean = 339 kWh/yr

n = 989 obsmean = 1.89 MEF

1994

1994

2001

2010

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©2017 ITRON CONFIDENTIAL PROPRIETARY 63

KEY FINDINGSPenetration of “new” consumer technologies is already significant

» Penetration of the newest consumer technologies which control or have the potential to

control aspects of residential energy consumption is already significant

• Communicating thermostats = 24% (commercially available since 2011)

• Smart power strips = 37% (commercially available since 2011)

• Voice-activated smart speakers = 30% (commercially available since 2016)

» These markets are highly dynamic and should be considered in stark contrast to those

of the other major residential end uses

» These devices currently control only a very small portion of residential load, but the

potential (and probability) for these technologies to influence a much larger percentage

of residential load in the very near future is significant

Presentation Title |

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