Come to Study in Lucerne
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Business Engineering│Innovation
in the Heart of Switzerland
Dr. Shaun WestBusiness Engineering|[email protected]/in/shaunwestwww.slideshare.net/ShaunWest
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Slide 2
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7 Universities of Applied Sciences in Switzerland
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Lucerne – Study in the heart of Switzerland
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- World-famous center of culture and tourism
- Center of education
- Six schools (Engineering and Architecture, Business,
Information Technologies, Social Work, Art and Design,
and Music)
- A broad spectrum of attractive programs
Lucerne – Study in the heart of Switzerland
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Lucerne University of Applied Sciences and Arts
Engineering&
Architecture
Business Art&
Design
MusicSocialWork
Information Technology
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School of Engineering & Architecture
10 Bachelor programs (BSc degree) – 1 program in English
2 Master programs in Engineering and in Architecture (MSc degree)
2,053 Students
>200 R&D projects per year
>35 Continuous education programs
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141 Full-time lecturer
58 Part-time lecturer
249 Assistant lecturer / Junior and senior researchers
59 Technical and administrative staff
School of Engineering & Architecture
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Bachelor courses:
- Architecture
- Interior Design
- Civil Engineering
- Building Technology
- Electrical Engineering
- Computer Science
- Mechanical Engineering
- Business Engineering|Innovation
- Energy Systems Engineering
- Medical Technology
Master courses:
- Architecture
- Engineering
School of Engineering & Architecture
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- Student exchange on Bachelor’s and Master’s level ► 90 percent of
our business engineering students study one semester abroad
- Lectures and project works offered in English
- Participation in applied research projects and support in finding
internship opportunities in Swiss firms
- Exchange of lecturers
International Activities
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Austria University of Applied Sciences Upper Austria, WelsDenmark University of Southern Denmark, Odense England Coventry University, Coventry
London South Bank University, LondonFinland Kymenlaakson University of Applied Sciences, Kotka
Lapin AMK, RovaniemiSavonia University of Applied Sciences, Kuopio
France Pierre Mendès France University, IUT2, Grenoble Germany Beuth University of Applied Sciences, Berlin
Hamburg University of Applied Sciences, HamburgMünster University of Applied Sciences, Münster
Ireland Dublin Institute of Technology, DublinNetherlands Amsterdam University of Applied Sciences, Amsterdam
Saxion University of Applied Sciences, EnschedePoland Lodz University of Technology, Lodz
Opole University of Technology, OpoleRussia St. Petersburg State Polytechnical University, St. Petersburg Spain Universidad Politécnica de València, València
University of Seville, Seville Sweden KTH – The Royal Institute of Technology, Stockholm
Södertörn University, HuddingeSwitzerland University of Applied Sciences and Arts of Southern Switzerland, Tessin
European Partner Universities (Engineering)
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Australia University of the Sunshine Coast, Brisbane, QueenslandNew Zealand Otago Polytechnic Dunedin, Dunedin
Mexico Universidad de MonterreyUSA California Polytechnic State University (CalPoly), San Luis Obispo
Polytechnic Institute, Worcester – MassachusettsPurdue University, West lafayette – IndianaWentworth Institute of Techology, Boston – Massachusetts
Peru Universidad de Ingeniería & Technología UTEC, Lima
China The Hongkong Polytechnic University, HongkongTsinghua University, Beijing
India Indian Institute of Technology in Roorkee (IITR), RoorkeeIsrael Ariel University, ArielSouth Korea Hanyang University, Seoul Taiwan National Taiwan University of Science and Technology, TaipeiThailand Silpakorn University International College, Bangkok
Partner Universities from Overseas (Engineering)
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We guarantee practical and future oriented studies
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We have outstanding lecturers and highly motivated researchers
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Our infrastructure is state of the art
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BSc in Business Engineering|Innovation
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BSc in Business Engineering|Innovation
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- Mathematics and Physics
- Mechanical Engineering, Electrical Engineering and Computer
Science
- Marketing and Accounting, Controlling, International Marketing
- Product Management, Strategic Management, Service Innovation,
Operations Management, etc.
- Industrial Design, Open Innovation, etc.
- Interdisciplinary projects with external partners
- Intensive weeks in February (Intellectual Property Management,
Lucerne International Winter School, Recycling) and in September
(Marketing Project, Leadership, Distribution Management,
Recycling)
BSc in Business Engineering|InnovationWide range of modules taught in English
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- Intensive week from February 5th to 10th 2017
- Topic: Design Thinking
- Lecturer: Prof. Larry Leifer from Stanford University
- 40 participants: 1/3 from Lucerne and 2/3 from our
international partner universities
- Participants from partner universities to be nominated by your
international office
- Conditions: all inclusive (course work, company visits, social
events, accomodation, food), travel expenses / additional food
(evening) to Lucerne to be paid by participants
International Winter School Lucerne
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Slide 21
Château Chillon – Lake of Geneva
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Top of Europe – Jungfraujoch
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Ascona – Lake Maggiore
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Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 3
FH Zentralschweiz
Technik & Architektur
Lucerne University ofApplied Sciences and Arts
Jahr
buch
201
5 W
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Inno
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Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 43
Mothers today want to be more independent while knowing they provide their baby with the best. Aiming to help maintain the babies natural sucking behaviour as learned on the mother’s breast Medela conducted research with the University of Western Australia, resulting in the development of the feeding-solution Calma.
As there is no such product as Calma on the market, the feeding-solution can be named a radical innovation. Even though commercialization of a radical innovation is often the least well-managed process of the entire innovation process, it heavily influences the product’s performance afterwards.
Launched in 2010, the potential of the current target group is exhausted, what makes it hard to generate further sales.
Reacting to this, Medela requested a new marketing strategy for a relaunch of the product.
Applying the tools Marketing Mix and a SWOT Analysis led to a better understanding of the company and its surroundings. Based on the gained information a new marketing strategy was developed, regulating further marketing activities throughout Europe.
These also include the in shop appearance of the product and the necessity of educating professionals. Besides, a change of the packaging and an extension of the target group is recommended.
Developing a Marketing Strategy for a Radical Innovation
Graduand: Lena Herting Tutor: Peter Radcliffe-LunnExpert: Lars LosingerCommercial Partner: Medela AG
Ima
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Co
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igh
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Co
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Bachelor and Master Programs are very closely linked to Industry
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Student: Simon René Burri
Lecturer: Dr. Silvio Di Nardo
Industrial partner: KNF Flodos AG
Concept «Shopfloor Management» for KNF Flodos AG
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Slide 27
Student: Lena Herting
Lecturer: Peter Radcliffe-Lunn
Industrial partner: Medela AG
Developing a Marketing Strategy for a Radical Innovation
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Student: Andreas Neuhaus
Lecturer: Thierry Aubert
Industrial partner: SUNCAR HK AG
Remote Diagnostics and Fleet Management for Construction Machines
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Student: Marco Pfefferli
Lecturer: Dr. Silvio Di Nardo
Industrial partner: Heliobus AG
Business Model «Heliobus Glassfloor AG»
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Student: Fabio Röllin
Lecturer: Dr. Silvio Di Nardo
Industrial partner: Leancom GmbH
Reduction of changeover times in operating theatre: Potential and opportunities for a service provider in Lean Healthcare
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Student: Maximilian Zimmermann
Lecturer: Günter Zepf
Industrial partner: Schindler Elevator
Proof of Concept: New concept for distribution of goods in buildings
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ServiceInnovation|DrShaunWest
Theuseofequipmentlife-cycleanalysistoidentifynewserviceopportunities
AstonSpringServitization Conference,May2015
Dr ShaunWestand AdrianoPascual
!
!
! ! ! ! ! ! ! !
!
!
BEST!PAPER!!!AWARD!Describing!a!Novel!Business!Model!in!Servitization!
!
presented(to:(
Shaun(West(&(Andriano(Pascual(
for$their$paper:$$
The$Use$of$Equipment$Life5Cycle$Analysis$$
to$Identify$New$Service$Opportunities$
Signed:((
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$on$behalf$of$the$Organising$Committee(
$
Spring!Servitization!Conference!2015!18!–!19!May!2015!Aston!Business!School,!Birmingham,!UK!
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Slide 38
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Slide 39
Playbook:)real)people)managing)projects)From)developing)the)idea)to)measuring)success)Business)and)design)working)together)to)find)a)better)way)to)lead)projects))Inspired)by)‘Design)Thinking’)and)‘Agile)Project)Management’)to)create)a)“Visual)Project)Management”)framework)) ))Authors:)Renate)Akerhielm,)Hannes)Felber)and)Shaun)West)!! !! !
http://www.mheducation.co.uk/ebook-playbook-real-people-managing-projects-custom-ebook-for-svdertvrns
Your local bookstore can purchase using ISBN 9781526815347or [email protected]
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Slide 40
Tuition fee CHF 800 per semester
Additional fees CHF 300 per semester
Accomodation CHF 400 to 800 per month
Groceries CHF 300 to 400 per month
Public transport CHF 50 to 70 per month
Health insurance CHF 90 to 180 per month
(for foreigners)
Third party liability insurance CHF 120 to 140 per year
Further information for bank accounts, scholarships, working
while studying, modules … at www.hslu.ch/international
Financial Matters – Cost of living (1 GBP = 1.25CHF )
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In 2016 we have launched a new specialization in Business Engineering and Production
with two majors in:
- Product and Service Innovation
- Business Engineering and Operations Management
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International firms are usually requesting a master degree for any senior position in project, product, service and innovation management as well as in business development.
This programme is a consecutive Master of Science in Engineering worth 90 ECTS in collaboration with six other Universities of Applied Sciences in Switzerland open to all graduates of Business Engineering programmes on Bachelor level.
Entry is both possible in spring and autumn.
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2/3 1/3
min 9 ECTS
min 6 ECTS
min 9 ECTS
12 ECTS18 ECTS
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In the Technical Scientific specialization the following elective modules are taught by lecturers from T&A:
- Business Strategy (Prof. Dr. S. Götte)
- Market Analysis & Forecasting (Dr. C. Imboden)
- Novel Principles of Innovation & Design (Prof. Dr. P. Link)
- Servitization of Manufacturing (Dr. S. West)
- Technology Management (Dr. C. Imboden and Dr. S. Di Nardo)
Elective modules can be chosen in many other technical areas.
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Full- and part-time studies with
- Part-time employment at T&A
- or external employment up to 80%
- International experiences:- International weeks- Semester exchanges- Dual degrees (AUS, UK)
- Scholarships: www.hirschmann-stipendium.ch
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Curriculum full-time studies within 3 semesters
min 9 ECTS min 9 ECTSmin 6 ECTS min 57 ECTS
12
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Curriculum part-time studies within 5 semesters
12
min 9 ECTS min 9 ECTSmin 6 ECTS min 57 ECTS
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Each master student is supported by an advisor:
- Development of individual study plan
- Supervisor for the individual project modules
- Support during international study experience
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Contact/Study guidance/Application
- MSE student administration- Daniela Bucheli - Phone: +41 41 349 34 05- Mail: [email protected]
- MSE programme director- Prof. Dr. Jörg Worlitschek - Phone: +41 41 349 39 57- Mail: [email protected]
- MSE-BEP coordinator- Prof. Dr. Sascha Götte- Phone: +41 41 349 35 24- Mail: [email protected]
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Slide 50
Thank you for your attention